Assign records based on user roles in an organization | Zo

Assign records based on user roles in an organization | Zo

Dear Customers,

We hope you're well.

We are excited to share a new addition to the assignment rules in Zoho CRM.

When setting assignment rules, administrators can choose to automate all records or only records which match specific criteria. The criteria can be based either on fields in the record or the user associated with the record.

For example, an admin could automate:

Records with Country as Canada to be assigned to Kate (Field-based criteria for assignment)
and/or
Records created by Harriet to be (re)assigned to Evelyn. (User-based criteria for assignment)

Until now, when defining user-based criteria for assignment, the available criteria qualifiers have been: is, isn't, is empty, and is not empty.

In this update, we are introducing two more qualifiers to assign records based on user roles:
belongs to Role and does not belong to Role.

From now on, administrators will be able to assign records to users in certain roles or to users who are not in certain roles.


Let's take a look at an example:

Zylker Architecture is an architecture firm. They offer various service tiers for a wide range of customers. They assign their senior architects to customers looking for a luxury look for their homes. This can be automated in Zoho CRM by applying the rule to deals that have any architect in a senior role as the value in a User type field called "Architect".


This role-based user criteria will enable automated assignment to be even more specific and accurate. This enhancement is available for all users in all DCs.

We hope you'll find the addition of role-based criteria qualifier useful. If you have any feedback or comments on this change, you can add them in the comment section.

That's all folks!


Thanks and have a good one!

Kind regards,

Saranya Balasubramanian
Marketing @ Zoho CRM

    • Sticky Posts

    • Assign records based on user roles in an organization

      Dear Customers, We hope you're well. We are excited to share a new addition to the assignment rules in Zoho CRM. When setting assignment rules, administrators can choose to automate all records or only records which match specific criteria. The criteria

    • Enrich your CRM data and keep them updated

      You spend a lot of your time and efforts in generating quality leads for your business. While generating leads is a challenge in itself, the real deal begins when sales reps try to nurture these leads and convert them as customers. So how equipped is your sales team with information about your leads matters a lot.  For example, you might be using webforms to generate leads and collect customer information from your website. The lesser your webform fields are, the more your sign-ups right? From optimizing

    • Enhanced duplicate checking for Leads in CRM

      Hello Everyone, We are excited to announce that you can now check for duplicate entries in leads by comparing them with similar records in the Contacts Module. Previously, when you added a lead, only the converted leads were checked for duplicates. This

    • Call Bar feature is now available in Zoho CRM

      Dear All,   We are here with an enhancement for our built-in telephony users. Upon setting up the built-in telephony, users get the Phone settings at the bottom of the screen — it helps them to set their availability status (online or offline), customize

    • Introducing multiple location URLs and date picker in Webforms

      Hello everyone,  Webforms simplify the process of gathering prospect information by hosting forms on the website. The interested visitors fill the details and submit the form that lands into the CRM system giving the company an interested lead to follow-up