Header & Footer Merge Tags in the content...

Header & Footer Merge Tags in the content...

Header & Footer Merge Tags in the content...

Hi there...  I would like to use Update Profile and Unsubscribe Pre-defined Merge tags in my content of a campaign.

How can I do it with just the following:

I would like the user to be able to click directly on Update Profile rather than the entire link being shown and clicking on that.  And same goes with the Unsubscribe.  

Using the merge tags is great, but in the content of the campaign...  it is the entire link that shows...  How can i change this?