Hello Zoho team,

Personalize content is trend of trend of the time. People tend to read more if email is more personalized but as soon as subscriber get to know about automation he/she looses interest for example nowdays subscriber's are aware about the personlisation in subject line that we take subscribers first Name to attract his attention. Sometime it works & sometime its not.

Tweak is instead of mentioning Name of subscriber in subject line we can mention name of subscriber in between lines of email body giving feel of face to face communication with cutomer,

Find attached image for reference.

In My opinion zoho can implement this Idea as Zoho has created benchmark in personalisation.

Looking forward for your views on this.

Regards,

Pushpak Pawar