How to edit the "View in browser" text/layout ?

How to edit the "View in browser" text/layout ?

Hello,
How to edit the text and layout of this merge tag  $[LI:VIEWINBROWSER]$ ?

I would like to :
  1. translate it in my local language
  2. remove the "share" link as it's a client campaign not a public one.

Thanks

Alexis