Introducing Zoho's own SMS gateway

Introducing Zoho's own SMS gateway


We're thrilled to announce the launch of our own SMS gateway feature within Zoho Marketing Automation! This new feature enables seamless SMS campaign management alongside your email marketing initiatives, providing a more integrated and efficient way to reach your audience.

Our SMS gateway currently supports Canada, India, and the US. For other countries, we continue to offer integrations with third-party services to ensure you can still run successful SMS campaigns globally.

In addition to this exciting development, we've implemented several enhancements to optimize your overall user experience.

Our latest updates aim to broaden the scope of our product and cater to businesses invested in both email and SMS marketing strategies. Here's how Zoho Marketing Automation is evolving to meet your needs.

What is an SMS gateway? 

An SMS gateway essentially acts as a bridge between your marketing platform and mobile networks. When you send an SMS campaign through a platform with its own gateway, messages travel directly from the platform to the recipient's phone without the involvement of a third party.

Here's why it matters:

  • Manage all your marketing efforts—including SMS campaigns—from a single platform to eliminate the need to juggle multiple tools or logins.

  • Improve your user experience by making it easier to create, track, and analyze the effectiveness of your SMS campaigns.

Power your SMS marketing with Zoho Marketing Automation

Zoho Marketing Automation enables its users to manage multiple channels, including email, SMS, and WhatsApp, all within a single platform. With SMS marketing, users can easily tailor their campaigns, deliver them at optimal times, and track their performance.

Here's a quick walkthrough of the features we offer:

Targeted SMS marketing: Organize your contacts into segments and send them hyper-personalized SMS campaigns.



Personalization: Leverage merge tags to design personalized SMS campaigns that build brand trust, enhanced with emojis for humor and links for a dynamic, interactive experience.



Deliver at the optimal time: Schedule messages to your audience and reach them at the right time to maximize the engagement of your SMS campaigns.



Diverse campaigns: Send appointment notes, event reminders, product launches, flash sale notifications effortlessly, and much more.



Automation: Instantly send SMS messages to leads based on their real-time actions and engage in hyper-sensitive promotions.



These updates underscore our commitment to providing a seamless and integrated marketing automation experience to empower businesses to engage their audiences effectively across multiple channels.

Contact numbers will be mapped to the mobile number field

Your contacts' numbers are crucial for running successful SMS campaigns. To ensure there's a single dedicated place to store and retrieve contact numbers, we've set the mobile number as the default field. This means users don't have to select a phone number during the SMS creation process.

Before: Multiple marketers import contact numbers into Zoho Marketing Automation, each using a different custom field without a standard field name. During every SMS creation process, they have to select each phone number manually.

Now: With the default mobile number field, all marketers store contact numbers in a single default field, making it much easier to identify and retrieve contact numbers.

Also, Zoho Marketing Automation ensures that email recipients have complete control over accepting or rejecting email campaigns through the unsubscribe option.

We’ve implemented similar best practices in the SMS campaign process with the introduction of an unsubscribe option for SMS messages. With this, contacts can easily opt out of receiving SMS communications. By adding an unsubscribe link to SMS campaigns, marketers can identify contacts who are not interested in their campaigns and send targeted messages only to those who are interested.

What's new with this gateway?

At Zoho, we're committed to upholding data integrity and complying with all regulations. To solidify this commitment, we adhere to 10DLC standards in the US and Canada and DLT standards in India when introducing our own SMS gateway. This enhances Zoho Marketing Automation by improving your marketing campaigns, maintaining a good reputation with your contacts, and strengthening customer engagement.

This system ensures businesses sending mass SMS messages use approved long codes, improves deliverability rates, and ensures your messages reach your intended audience.

Benefits of 10DLC registration

  • Registered long codes are less likely to be blocked by carriers.

  • Sending messages from verified numbers builds trust with customers.

  • 10DLC ensures users adhere to best practices for SMS marketing.

 

Top benefits of switching to Zoho's own SMS gateway

  • Instantly setup campaigns without any additional integration.

  • Superfast delivery.

  • Automate SMS communications using journeys with real-time action based triggers.

  • Cost-effective messaging

  • Detailed reporting with campaign metrics and credit-to-cost analysis

  • Supports latest compliance - 10 DLC and DLT


SMS pricing will be an add-on pricing model and will be available on all the subscription plans. You can see the detailed pricing over here.

Level up your marketing!


    • Sticky Posts

    • How to Add Users to your Organization in ZohoMail?

      A better clarity so you can create other users to start using Zoho Mail. You can directly Add Users from the Control Panel to your Organization. You can invite users with the existing email address. If the person (user) already uses ZohoCRM, then you can import users from Zoho CRM. You can also import them using a .csv file. (if you are planning to add them in Bulk)  In this topic, We will be discussing on how to Add and Invite users only.  The Import options are self explanatory. ____________________________________________________________________________________________________________

      • Recent Topics

      • Zoho Expense - The ability to add detail to a Trip during booking

        As an admin, I would like the ability to add more detail to the approved Trips. At present a requestor can add flights, accommodation details and suggest their preferences. It would be great if the exact details of the trip could be added either by the

      • Adding Folders in Android App

        Is it possible to create a new email folder within the Zoho Mail Android app?  Or can this only be done from the desktop version of Zoho Mail? Cheers!

      • Schedule Exports for Regular Project Updates

        Tracking project data often means exporting data at regular intervals. Instead of manually exporting data every time, users can schedule exports for Phases, Tasks, and Tasks in Zoho Projects. These exports can be set to run once, daily, weekly, or monthly

      • Question about custom fields using Pivot Tables.

        I have created a pivot table showing annual revenue of a client and how much payment that client is paying my company. Is there a way using pivot table to add an additional field that subtracts those to fields / shows me a percentage of that difference?

      • Request for Light/Dark Mode

        Would love the ability to switch between Light and Dark mode similar to Zoho CRM. https://help.zoho.com/portal/en/community/topic/introducing-dark-mode-light-mode-a-new-look-for-your-crm

      • Signature field is showing black

        Hello, When customer signed the service form, it is showing as below picture Phone model: iPhone 16 Pro We tried delete and install application, but it not solved. This has on phone of a few person. There is any advice to solve this?

      • Journey Email - Ignored Contacts

        I have a journey setup which simply sends a string of emails over time. For some reason I am getting large amounts of the contacts who enter the first email being ignored and I can't find anywhere in reports or audit logs why these contacts are not

      • Involved account types are not applicable when create journals

        { "journal_date": "2016-01-31", "reference_number": "20160131", "notes": "SimplePay Payroll", "line_items": [{ "account_id": "538624000000035003", "description": "Net Pay", "amount": 26690.09, "debit_or_credit": "credit" }, { "account_id": "538624000000000403", "description": "Gross", "amount": 32000, "debit_or_credit": "debit" }, { "account_id": "538624000000000427", "description": "CPP", "amount": 1295.64, "debit_or_credit": "debit" }, { "account_id": "538624000000000376", "description":

      • Zoho Books - Include Payment Terms as a Custom View filter

        It would be great if you could created a custom view based on Payment Terms. This would be really handy for seeing a list of customers who have credit terms. A workaround is not required. I could do something with a creditor checkbox, but it would be

      • How to update changed purchase account of item in invoice

        I have selected the wrong purchase account for various articles and created invoices. I had to adjust the purchase account in the article afterwards, but the old purchase account is still posted in the transaction-journal of the invoice. To adjust the

      • Help - Zoho CRM notification on mobile (IOS/Android)

        Hello Community! Can I get the IOS/Andoid CRM app to notify me of events, calls, etc. due as I can with MANY other apps?   I am running the free Zoho I would like this to be native to the Zoho CRM app. I do not want to write a sep. mobile app

      • Zoho Books Idea - Include another field in Bank Details for Address

        Hi Books team, Currently use the Description field in the Bank Details to store the bank's address. This works fine but it would be great if you could add another field for Bank Address, so that other notes about the bank account could be stored in the

      • a question about the COQL API v8

        When I specify eight or more values in a WHERE IN clause and execute it, an error occurs. Is there a limit to the number of values that can be specified in a WHERE IN clause? ↓Error select * FROM Vendors WHERE (id in (1, 2, 3, 4, 5, 6, 7, 8, 9)) ↓Success

      • Zoho Books Idea - Bank Details Button on Banking

        Hi Books team, Sometimes I'm asked to share bank details with a customer or a colleague. So I go to the Banking Module, find the correct bank account, click Setting > Edit, then copy and paste the bank details. Wouldn't it be great if there was a button

      • JS SDK 8.0 – TypeError: Cannot read properties of undefined (reading 'getCacheStore') with sample code

        Hello Zoho Support Team, I’m integrating the Zoho CRM JavaScript SDK v8.0 and I’m getting the error below when running your official sample. I tested directly from: https://github.com/zoho/zohocrm-javascript-sdk-8.0/blob/main/samples/create_records_sample/create_records.js

      • Function #55: Convert multiple quotes to single SO using Custom Button

        Hello everyone, and welcome back to our series! In Zoho Books, after a quote is accepted by your customer, it can be converted into a sales order or an invoice. Often, a customer might have multiple quotes, and for easier billing or upon the customer's

      • Zoho One - Syncing Merchants and Vendors Between Zoho Expense and Zoho Books

        Hi, I'm exploring the features of Zoho One under the trial subscription and have encountered an issue with syncing Merchant information between Zoho Expense and Zoho Books. While utilizing Zoho Expense to capture receipts, I noticed that when I submit

      • Time based workflow without edit/action

        Hello I need help solving this problem if possible. We have Deals come into the CRM via Live Transfer which have the field properties: Stage = New Channel = Inbound Some of them don't get answered so we want these to automatically go into our Outbound

      • What's New - August 2025 | Zoho Backstage

        Every month, Zoho Backstage grows with you. These updates aren't just features and fixes, they're about making your workday smoother, your events more impactful, and your attendees happier. We’ve listened, learned, and shaped this release to keep things

      • prevent selling expired items

        Hello. I need to make a constraint on expired batch items not to be sold. Is it possible in Zoho Inventory? if so, then how? Thanks for further help.

      • Product details removed during update from other system

        We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during

      • Client Customer

        I purchased a customer user license, but we cannot see the project I added in the customer account. I would like to ask for support on what we should do.

      • Add Ability to Use Zoho Finance Tags

        For Zoho Finance (Books and Inventory), the current actions do not allow us to affect the tags associated with the entities in question (customers, vendors, items, etc.). Please consider adding this functionality into the actions.

      • Embeded Signing doesn't work on Safari Browser

        We have implemented Zoho Sign in our website by using embeded signing, It works perfectly on Chrome. But it fails on Safari, We get stuck on Zoho Sign Page during redirection from Zoho Sign to our website after signing the document, Please let us know

      • Dataprep Webhook Limits and Cannot update column with Dataprep

        I have two problems : 1 - I am using Airflow to trigger my pipeline, and when I tested it, it worked fine a couple of times. However, after that, I received an error: {"code":429,"message":"Request rate limited"}. I didn’t send too many requests — maybe

      • Power of Automation :: Automatic removal of project users once the project status is changed.

        A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and

      • New in Zoho Forms: Google reCAPTCHA v3 for smarter spam protection

        Hello form builders, Spam submissions are one of the biggest challenges when you share your forms online. They not only clutter your data but can also waste valuable time. To help you combat this without making life harder for genuine respondents, we’re

      • Project Management Bulletin: August, 2025

        We’ve touched a grand 19 years since we started pioneering project management solutions with Zoho Projects. What started as a simple one-page interface is now a suite of products with Zoho BugTracker, Zoho Sprints, and our new debut Zoho Projects Plus,

      • Zoho Sign and Zoho Workdrive Integration

        Hello, there. I want to know if it's possible to save a signed document from Zoho Sign in an specific folder for each signer in Zoho Workdrive.  For example: If John Doe signs the document in Zoho Sign I want to save it automatically in a folder named

      • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

        Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

      • How do you list multiple contacts for a lead?

        My sales team wants to be able to add additional contacts for leads, how do we do that? Is there a different way we should be using the lead / contact functionality? Moderation update (9th September 2025): Our developers have built an extension to achieve

      • Modifying Three Dot Menu Options

        Is there a way to modify the three dot menu options that display in a Report header? They currently display: Show As (List, Calendar, Timeline), Print, Import, Export. I'd like to remove the Show As and Print options, since they aren't applicable for

      • Field Not Updating in FSM Script - Service and Parts module.

        Dear Team, I am reaching out regarding a script I have implemented in Zoho FSM to automate the calculation of the End of Service date based on the End of Sale date in the Service and Parts module. Overview of the script: Fetches the End_of_Sale__C and

      • Zadarma + Zoho CRM Integration – Missed Calls Saved as Contacts Instead of Leads

        Hello everyone, I’m looking for input from anyone with experience using the Zadarma + Zoho CRM integration. Currently, I’m seeing that missed calls are automatically being created as Contacts instead of Leads. From a CRM perspective, this doesn’t make

      • Zoho Books | Product updates | September 2025

        Hello users, We’ve rolled out new features and enhancements in Zoho Books. From PayNow payment method to applying journal credits to invoices and bills in other locations, explore the updates designed to enhance your bookkeeping experience. Integrate

      • How to update Multiple Users field in Quote Module from Deal Module

        Scenario : Deal Module having Multiple User Field (Presales Engineer) which having more than 1 User and through Deluge Script I need to get that Users Details and need to put into Multiple User Field (Presales Engineer) of Quote Module. Note: Both Module

      • Auto-sync field of lookup value

        This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.

      • Clone a Module??

        I am giong to repurpose the Vendors module but would like to have a separate but very similar module for another group of contacts called Buyers. I have already repurposed Contacts to Sellers. Is it possible to clone (make a duplicate) module of Vendors

      • Advance PDF creation from CRM data

        I'm trying to create a PDF export of data in the CRM. My problem is I want a pretty complicated format for the data. I'm trying to export multiple modules worth of data, with nested one-to-many relationships between the modules. Along with that, I want

      • how to disable staff selection Zoho Booking integrated to SalesIQ?

        currently there is only one Consultant in my Zoho Bookings like this I integrate Zoho Bookings into Zoho SalesIQ to create a chatbot. Unfortunately, even though I only have one consultant for a consultation, the user have to pick the consultant. It will

      • Next Page