One of the biggest advantages of email marketing is that it helps you harness your data across different platforms. We're in harmony with this philosophy, and therefore have integrated Zoho Campaigns with platforms catering to different business needs. Let's walk you through the list of new integrations according to the functional areas. 

Customer relationship management 

If your business has a conventional sales and marketing structure, chances are you're already using a CRM software. So in addition to Zoho CRM, Campaigns now works in tandem with HubSpot, Salesforce, MS Dynamics 365, and SugarCRM. Upon integrating, you can import leads and contacts from the respective platform and engage with them using email campaigns. 

Customer support 

Reach out to your customers consistently with valuable information before they approach you with their questions. Import your contacts' details from Zoho Desk and ZenDesk (support desk platforms) to Zoho Campaigns, and send targeted and personalized emails. 

Event management 

Emails play an instrumental role in driving attendees for your events. Therefore, Zoho Backstage, our in-house event management software, has become an integration-ready platform now. Connect your Campaigns account with Zoho Backstage, import your contacts' details, and send out email invites, follow-ups, and more. And yes, Zoho Campaigns supports Eventbrite integration as well. 

 

Web marketing 

Integrate Zoho Campaigns with Unbounce, the landing page creation platform, and push your visitors further down the sales funnel with email marketing. Needless to say, your landing pages will have a call to action, and visitors who meet that become ideal candidates for email marketing. Over and above, if you're using Wistia (video marketing software) to promote your brand, you could use the same to make your newsletters actionable and attractive. Simply connect your Wistia account with Campaigns, import videos to your newsletters, and track how your contacts engage with them. 

 

Integration with Unbounce

Integration with Wistia

Final words

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If your needs transcend the above-mentioned options, you can turn to integration platforms like Zapier and Zoho Flow and connect your desired applications with Zoho Campaigns. As you may know, Zapier and Zoho Flow help you build business workflows by connecting different applications.

Refer to this post to understand how to build business workflows. 

Note: For all the newly released integrations, you have the option of importing data automatically using daily, weekly, or monthly sync.

Do try these updates and share your feedback with us in the comment box below. 

Regards, 

Aravindhan S