Loving ZOHO by the way.

I am however worried. I want to use content marketing and initiate a relationship with propsective clients so that they permit me to send them mails. However, I need to let them know what I have got in the first place. To do that I was going to do an email campaign from a bought list as SEO isn't going to be a likely route on its own. However, I am getting the impression that a bought list from a third party is frowned on - so what do I do?

Nick