Marketer’s Space - Get Holiday-Ready with Zoho Campaigns

Marketer’s Space - Get Holiday-Ready with Zoho Campaigns


Hello marketers,
Welcome back to another post in Marketer’s Space! Q4 is packed with opportunities to connect with your audience - from Halloween, Black Friday, and Cyber Monday, to Thanksgiving, Christmas, and New Year. In this post, we’ll look at how you can prepare your holiday campaigns in advance using Zoho Campaigns.

Plan Ahead

When the busiest months arrive, you don’t want to be caught in the rush of designing, writing, and scheduling campaigns at the last minute. Use this time to plan your content calendar, shortlist key dates, and decide the campaign goals for each occasion.
Zoho Campaigns makes it easy to schedule campaigns ahead of time. You can create and queue your email series now, ensuring they roll out automatically during peak periods. This helps you stay consistent, even when your audience’s inboxes are full of offers.
Let’s look at a few ways marketers can make the most of each scheduling option.

Fixed Time and Time Zone

Choose a specific date and time for your campaign, and Zoho Campaigns will launch it accordingly. This is perfect for global announcements or event invitations where timing matters.
Liam, a B2B marketer for a webinar platform, plans to announce a Cyber Monday webinar at exactly 10 AM EST. He selects Fixed Time and Time Zone to ensure everyone receives the email simultaneously, creating a sense of urgency and excitement for registrations.  

Recipients’ Time Zone

Send your campaign at a consistent local time across regions. If you schedule an email for 9 AM, it reaches each recipient at 9 AM in their time zone.
Ethan’s company sells SaaS tools across the US, UK, and Australia. He schedules his Thanksgiving appreciation email for 9 AM using the Recipients’ Time Zone option - so every customer, regardless of where they are, sees the email during their morning inbox check.
Note: If the recipient time zone isn't identified the default will be your timezone.

Recipients’ Optimal Open Time  

Zoho Campaigns uses past engagement data to predict when each contact is most likely to open emails and sends accordingly. This increases visibility and open rates.
Sara, a marketing manager for an HR software brand, sets her Year-End Offer campaign to Recipients’ Optimal Open Time. Her contacts receive the message during their most active email hours - some in the morning, others in the afternoon - leading to a higher open rate compared to her previous blast.
Note: Zoho Campaigns analyzes engagement from the last five campaigns sent to each contact. If no engagement data is available, the system uses a default time to deliver the campaign within 24 hours from launch.

Experiment with A/B Testing   

Timing isn’t the only factor that boosts engagement - your content plays an equal role. With Zoho Campaigns’ A/B testing, you can test variations of subject lines, sender details, or content layouts to find what resonates best with your audience.
Alex, a B2B marketer at a project management software firm, creates two versions of his Christmas Promotion email. Version A highlights a limited-time discount, while Version B emphasizes a “gift your team” message. He runs an A/B test to 20% of his contact list, and the winning version - the one with higher clicks - is automatically sent to the remaining 80% of the audience.

Reuse and Refresh Existing Templates   

If you’ve already sent campaigns for previous holidays, reuse your templates instead of starting from scratch. Zoho Campaigns lets you clone and edit your older templates in just a few clicks. Update the visuals, change the text, and tweak the offers to fit this year’s theme.
This approach saves time, ensures brand consistency, and helps you keep your designs familiar yet fresh.
Maya, a marketer at a software company, reused her Thanksgiving template from last year to run a campaign. She simply updated the banner, added this year’s discount offer for business plans, and scheduled it in advance. By reusing and refining her design, she launched the campaign in minutes and focused more on audience targeting instead of starting from zero.

Set Up Automations

You can set up Workflows in Zoho Campaigns to handle engagement, follow-ups, and reminders automatically.
Ravi, a marketing manager at a SaaS firm, sets up a “Black Friday follow-up Workflow” in Zoho Campaigns. When a contact clicks on a Black Friday email but doesn’t sign up, the Workflow automatically sends a follow-up offer three days later. This keeps leads engaged while his team focuses on launching the next campaign.

Stay Agile with Ready-to-Use Tools

Zoho Campaigns offers predesigned templates, dynamic content blocks, and an intuitive editor - everything you need to create campaigns that stand out. The key is to prepare early so that when November and December arrive, you’re not designing under pressure but optimizing your campaigns for better performance.
Getting holiday-ready doesn’t have to be stressful. With a little early planning and the right tools in Zoho Campaigns, you can stay ahead, stay organized, and make every festive moment count.

Happy holiday campaigning! 

Regards,
Pearlin Nitika
User Education
Zoho Campaigns Team

      • Recent Topics

      • Can Zoho Flows repeat Actions more than once?

        I'm attempting to make an intentional Zoho Flow loop using the below layout. However, when "WithinLimit" condition is met, the program fails to execute the action "Get & Add Request Co..." again. Is this by design? Is Zoho Flows unable to repeat actions

      • Video interviews not compatible on mobile

        Hi Zoho,  The 2-way video interview feature you have added to Recruit would be great if the candidate was able to use the link to the video on a mobile phone, it doesn't work on Samsung browser, it doesn't work on chrome/firefox mobile version of browser,

      • Converting Sales Order to Purchase Order

        Hi All, Firstly, this code works to convert a sales order(SO) to a purchase order (PO) via a button, however I am running into an issue when I convert the SO where the values from the line items are not pulled across from the SO to the PO. The ones in

      • What is the difference between Zoho Campaigns and marketing hub?

        Zoho Campaigns is a permission-based email marketing tool for sending marketing emails and mass emails. Marketing Automation is a multichannel marketing automation tool that caters to organizations looking for tools to engage their users across multiple

      • Can I use a Standalone CRM Function as the Callback URL For Async Export Data API?

        I am creating an export job using this API https://www.zoho.com/analytics/api/v2/bulk-api/export-data-async/create-export/view-id.html There is a "callbackUrl" key in the CONFIG object. I tried copying the URL for a standalone function in CRM which can

      • Zoho Desk View Open Tickets and Open Shared Tickets

        Hi, I would like to create a custom view so that an agent can view all the open tickets he has access to, including the shared tickets created by a different department. Currently my team has to swich between two views (Open Tickets and Shared Open Tickets).

      • Future Orders - Due Date

        Hi In my role, I can receive tickets where the work required is requested months in advance. Using a Future Orders option, which I believe was setup under the On Hold status type, hides the Due Date, in all views/ticket etc. Whilst I understand the reasoning

      • Sorting Descending in a lookup

        I have a case number lookup on multiple forms. I need the most recent added to appear at the top of the lookup or as the list of cases grom it's too much to scroll. Is there a way to have a look up sort descending?

      • Unable to sort as Descending order

        Trying to change the sort order for a lookup field (checkboxes) from Ascending to Descending and keep getting an error in Deluge that the order must be Ascending Did anyone ran into this? Thanks Eyal

      • Change of Blog Author

        Hi, I am creating the blog post on behalf of my colleague. When I publish the post, it is showing my name as author of the post which is not intended and needs to be changed to my colleague's name. How can I change the name of the author in the blogs?? Thanks, Ramanan

      • Consultant-Only Booking Page

        Zoho Bookings does not allow for Meeting Type OR Workspace-Wide booking pages to be turned off. This is detrimental to organizations that have territory-based or assigned accounts, because if prospects can go to these booking pages and either select the

      • Zoho Desk API - Influence which layout is used

        Hello, how can the ticket layout be changed using the API? I would like to choose the layout directly when creating the ticket. If this is not possible, my question would be how can I change it afterwards? Best regards, Sven

      • Auto-Invite Users to Portals in Zoho CRM based on Conditions

        Hello Everyone, You can now automate portal invitations in Zoho CRM with the new Auto-Invite users feature in Portal management. No more manually enabling portal access one by one. With this enhancement, you can automatically send invites for users to

      • Ticket Status email

        Good day, This was discussed in the past, but it would be helpful if we could have the system assign a custom response to a status. We have various statuses for tickets, e.g. "closed due to no response", or "Pending Status", it would be helpful for the

      • Has CSS Changed for Common Elements?

        I noticed today that the standard title headings on my Forms and Reports display smaller in size than before. Google Dev Tools (attached), seems to confirm my suspicion. Something appears to be overriding the 1.375rem to 1.125rem. The font size on the

      • Text field alignment

        Is it possible to align text in the text field? Or even better, is there a possibility to have a field which accepts only numbers?

      • email moderation issue when email is sent in the name of a mail group

        Symptom: an email that is sent by a mail group moderator in the name of a moderated mail group is held back for approval. Reproduction: Create a moderated mail group with members and moderators. Allow that mails can be sent in the name of the group (extended

      • Pipeline in Custom Modules

        I love the way the Sales Pipeline looks and functions with reports. I would like to add the save pipeline features and visualization to a custom module, however, I only see that these pipelines are only available for the Deals module. Is there a way to add pipelines to custom modules?

      • Duplicate customers being created in Desk

        Hi I've trying to work out why I've getting duplicated customers being created in my desk. I have an external booking system that generates an email when I get a customer booking a job. A booking email gets sent to Desk where I manage the booking and

      • Turn off Knowlege Base Follow options and Follower lists

        Is there a way to hide or turn off the option in the Knowledge Base for users to follow specific departments/categories/sections/articles? If not, is there a way to turn off the public list of followers for each of those things? Otherwise, customer names

      • Tip #53- Remote Billing: Your End-to-End Billing Solution in Zoho Assist- 'Insider Insights'

        Manual invoicing, after every remote support session, can be time-consuming and often error-prone. As an MSP, IT admin, or even a freelance support technician, it may become overwhelming to keep track of session time, service rates, and client invoices.

      • Record history and ticket interaction tab in contacts and accounts

        Hello everyone! We have improved the History tab to help users trace updates in the interaction activity logs of the Contacts and Accounts detail pages in the Customer Module. This enhancement make it easier to get clear details about who made each update,

      • issue with deluge script

        i used chat gpt to build this script and I am getting 2 errors which I cannot figure out how to fix: void monthly_sales_order_generation() { try { // ---------------- CONFIG ------------------- analytics_url_1 = "https://analytics.zoho.com/api/<workspaceID>/report/<reportID1>/data";

      • Is there an API to "File a Ticket" in Desk

        Hi, Is there an API to "File a Ticket" in Desk to zoho projects?

      • Keyboard UX for Assemblies

        The new Assembly module has a counter-intuitive behavior that ought to be corrected. When an Assembly is ready to be entered, there are two options given, the blue-highlighted "Assemble" and the gray "Save as Draft". This correctly implies that the normal

      • Mapping a new Ticket in Zoho Desk to an Account or Deal in Zoho CRM manually

        Is there any way for me to map an existing ticket in Zoho desk to an account or Deal within Zoho CRM? Sometimes people use different email to put in a ticket than the one that we have in the CRM, but it's still the same person. We would like to be able

      • Cliq iOS can't see shared screen

        Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

      • How to Move Behavior, Acquisition, Polls & Forms Data from Zoho PageSense to Zoho Analytics?

        Hi Zoho Community, I'm looking for a way to transfer data from Zoho PageSense to Zoho Analytics, specifically: Behavioral data (clicks, scrolls, heatmaps, etc.) Acquisition data (traffic sources, campaigns, etc.) Polls and forms data As far as I can tell:

      • Why can't I see images uploaded by other users in the Library for Campaigns

        We are several users of zoho Campaign. I have uploaded visuals of our company, but my team members can't see them.

      • zoho sheet stuck

        I Need help. ZOHO sheets stuck on the loading screen. I've already deleted the system cache and cookies of my browser (google chrome) but it's still not opening. 

      • Tip of the Week #78 – Cut response time with multichannel shared inboxes

        If you’ve ever felt your team juggling between multiple email accounts, social pages, and chat apps just to reply to customers, you’re not alone. Managing conversations in multiple channels can quickly turn messy. Important messages across inboxes, replies

      • Need a way to run a client script longet than 10 seconds

        By The Grace of G-D. Hi, Currently, Client Scripts are Timing out at 10 seconds. We have complex logics that needs more time. Can you add a feature request to increase the timeout?

      • FSM - Associating and selecting Contacts based on Service Addresses

        Hi FSM team, I've come across an FSM limitation I wanted to share for improvement. I'm currently configuring FSM for a client who provides heating system install and maintenance services. The are often sub contracted by building management companies to

      • Exciting Updates to the Kiosk Studio Feature in Zoho CRM!

        Hello Everyone, We are here again with a series of new enhancements to Kiosk Studio, designed to elevate your experience and bring even greater efficiency to your business processes. These updates build upon our ongoing commitment to making Kiosk a powerful

      • FSM Improvement Idea - Show an Import button when there is no data

        I am setting up FSM for a client and I noticed that there is no option to import data, see screenshot below. Even when you click Create Contact there is only an option to Import from Zoho Invoice. It is only after you add at lease 1 record that the Import

      • Unable to Send Different Email Templates for Different Documents in Zoho Sign

        Hello Zoho Community, I am facing a limitation with Zoho Sign regarding email notifications sent to customers when a document is sent for signing. Currently, whenever I send any template/document for signing, the email notification that goes to the customer

      • Timeline Tracking Support for records updates via module import and bulk write api

        Note: This update is currently available in Early Access and will soon be rolled out across all data centers (DCs) and for all editions of Zoho CRM. The update will be available to all users within your organization, regardless of their profiles or roles.

      • How to change position button transtition of Blueprint?

        Hi Everyone, Look at my screenshoot, it is possible move the reject button to the right? I couldn't find that setting in the blueprint. Thank you.

      • UI Improvement - Ability to Collapse Flow

        The UI for Flow is generally pretty good. However, when multiple decision trees are used, the layout can get pretty convoluted and hard-to-follow (see one of my Flows below): In these cases, even the auto-arrange fails to make this something that a normal

      • Tasks Statuses

        Hi, The task status "Completed" is a final status which closes the task. We need to have a status "Cancelled". However, when the status is set to "Cancelled", the task prompt still has a blue button to Close Task. When the customer clicks that and closes

      • Next Page