Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns

Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns

Hello Marketers,
Welcome back to this week's Marketer's Space.

In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced features that can really up your game in ecommerce marketing.

Once you've tried the basics of email marketing, like abandoned cart reminders or seasonal promotions, it's tempting to stop there. But the real power of Zoho Campaigns comes when you start using these features together—and that's when your emails stop feeling like just another promo and start feeling like a natural part of the customer's journey.

This post is all about features that are often forgotten, like segmentation, recommendations, reports, and A/B testing. If you're already sending campaigns, these tools can help you refine your strategy and see better results with less effort.

Segmentation that actually works

Not all customers are the same, and treating them as one big list often leads to lower engagement.
In Zoho Campaigns, segmentation is simple to set up.
For example, you can:
  1. Target first-time buyers with educational content about your products.
  2. Send loyalty rewards to repeat customers.
  3. Re-engage inactive subscribers with win-back offers.
 

What's great is that segmentation doesn't add work to your day; it saves time. Instead of creating three different campaigns manually, you can build one with variations tailored to individual groups.

Reports that give real insights

Marketers are often overwhelmed with data. The trick is knowing which numbers actually matter. In Zoho Campaigns, the Reports dashboard shows you the essentials: open rates, click-throughs, conversions, and even revenue generated from each campaign. Instead of guessing whether an email worked, you see clear results that you can act on immediately.


 

A/B testing without the hassle

Have you ever wondered if "Buy now" works better as a call to action than "Shop now"? Or if sending at 10 AM yields more success than sending at 2 PM?

With A/B testing in Zoho Campaigns, you don't have to guess; you can test subject lines, email designs, and even send times, and the system automatically tells you which one performs better. That means you can make smarter decisions and design more confident campaigns. It's quick and easy and takes the guesswork out of your decisions.


 

Nolan's story: A real workflow

Let's look at a practical example. Nolan is a small business owner launching a new product.
Here's how he uses Zoho Campaigns:
  1. Sends teaser emails to build buzz.
  2. Uses segmentation to send different messages to new versus repeat customers.
  3. Creates a welcome series for fresh signups.
  4. Uses product recommendations to cross-sell related items.
  5. Sets up abandoned cart reminders to recover sales.
  6. Tracks performance with reports; not just clicks, but actual revenue.
This wasn't extra work on his part; Zoho Campaigns does the heavy lifting by automating everything while he focuses on the product launch itself.



Smart email marketing isn't about doing more; it's about working more efficiently. Features like segmentation, recommendations, and A/B testing can make your campaigns feel more human, while reports show you exactly what's working.

If you haven't tried these features yet, head to the ecommerce section in Zoho Campaigns and start experimenting. Your customers will notice the difference, and so will your sales.

Until next time, happy emailing!

Regards,
Yashwanth.S
User Education
Zoho Campaigns Team

      • Recent Topics

      • Error "Invalid client task found corresponding properties" only when triggered from workflow ?

        Hi All, I am facing an error message I never encountered previously: Error in executing On Add - On Load script Error in executing thisapp.get_all_projects_api_call function. Line:(2) Error in executing thisapp.getAccessTokenFromRefreshToken function.

      • For a Bill, can "Pay via Check" - Can we also "Pay via Check" when documenting refund for payment?

        We really like when we have a Bill in Zoho Books that we can record payment by selecting "Pay via Check" and that will cut the check for us from Zoho Books. However, when we have to write checks as a result of invoice overpayment, we can not select "Pay

      • Creator Change History: Ways to improve

        Hi Everyone, Recently been working in developing this change history(an idea from Zoho Forms) - unlike forms that you can this with a click but using Creator, we can use "old" keyword. The concept I come up with is to put the result in a table however,

      • Duplicating Folder or creating symlink ?

        Hello, I have the following use case, and I don't quite know how I could automate the process. For events, we setup a Zoho Forms which creates subfolder in the general Team folder (via Zoho Flow). Each sub-folder has a collection link. Each sub-folder

      • Suitability of Zoho One (Single User License) for Multi-State GST Compliance & Cost Analysis

        Hello Zoho Team, I am an e-commerce business owner selling on platforms like Amazon, Flipkart, and Meesho, and I'm currently using their fulfillment warehouses. I have two GSTIN registrations and am planning to register for an additional 2-3 to expand

      • add employees and customiz

        I want a Zoho software to track employees record. I logged in a demo so now I tried adding employee, first thing when I click on add employee it takes me to a page where it says add user maximum 10 users, my first doubt why users I don't want employees

      • Inactive User Auto Response

        We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar

      • Zoho People Attendance Module - Split Shifts

        Hello, Our business employs a number of college students who often split their workdays between work hours and class schedules, resulting in split shifts. For example: Employee 1 works 9am to 11:30am and then leaves for class, returning to work at 3pm

      • Zoho One subscription

        we have got Zoho CRM for 3 users and we paid for the app , and we have still 9 months to go , but if we join Zoho one , does it mean the payment for that subscription would be a waste? Please help. Thanks.

      • How Zoho CRM Can Enhance Your Faucets Accessories Business Operations?

        In today's competitive market, having a reliable CRM system is crucial for managing customer relationships and streamlining business operations. For businesses in the faucets accessories niche, Zoho CRM offers powerful tools to help manage everything

      • Dashboard

        I’m currently working on a project using the Zoho IoT Cloud with an ESP32 and MQTT. I’ve successfully connected the ESP32 to Wi-Fi and MQTT, and the data from the ESP32 is displayed in the telemetry section of the cloud. However, when I try to create

      • Can i connect 2 instagram accounts to 1 brand?

        Can i connect 2 instagram accounts to 1 brand? Or Do i need to create 2 brands for that? also under what subscription package will this apply?

      • Assistance Needed: Ticket Status Not Updating and Sorting by Last Customer Reply in Zoho Desk

        Hello, I’m facing two issues in Zoho Desk that I’d like your guidance on: Ticket Status Not Updating: When a customer replies to a ticket, the status does not change to Reopened. Instead, it remains in Waiting on Customer, even after the customer’s response

      • Zoho Forms - Improved Sub-Forms

        Hi Forms team, I'm helping a client move from JotForms to Zoho Forms and I've found another opportunity for improvement. In the below screenshot, JotForm left and Zoho Forms right. The Zoho Forms Sub-Form is quite a poor visually. There is no way to make

      • Round robin

        Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I

      • Time Entry Notifications

        Hi All - I have support staff who place notes of their work in the time entry section of Zoho Desk. Is there a specific workflow or setting I need to enable to have the ticket holder updated via email when an entry is saved?

      • Change text in help desk

        Hi, Please let me know how can i change the this text, see screenshot.

      • What's New in Zoho Billing | Q3 2025

        Hello everyone, We are excited to share the latest set of updates and enhancements made to Zoho Billing in Q3 2025. From the latest GST updates to multi-level discounting, Zia-powered report summaries, and customizable web forms, these updates are designed

      • How to Delete Personal Account Linked with My Mobile Number in past or by someone else

        How to Delete Account Created with My Mobile Number in past or by someone else This is creating issues in making or sync with my credentials mobile and email address..

      • Null

        If a result is null how do I make it so that a custom error pops up instead of the default error? Can someone write an example as if I were using the script builder?

      • WhatsApp Business Calling API

        Dear Zoho SalesIQ Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho SalesIQ. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the need

      • Does Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?

        Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?

      • How do I duplicate / copy a campaign

        I am evaluation Zoho Campaigns and sent an email to one of my personal email accounts from Zoho Campaigns.  It went into my junk file in Hotmail. I want to duplicate that same (1-page) campaign and send it to another of my personal accounts to try to

      • Enhancing Zia's service with better contextual responses and article generation

        Hello everyone, We are enhancing Zia's Generative AI service to make your support experience smarter. Here's how: Increased accuracy with Qwen One of the key challenges in AI is delivering responses that are both contextually accurate and empathetic while

      • Marketer's Space - Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns

        Hello Marketers, Welcome back to this week's Marketer's Space. In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced features

      • Experience effortless record management in CRM For Everyone with the all-new Grid View!

        Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and

      • Connecting two modules - phone number

        Hi, I’d like some guidance on setting up an automation in Zoho CRM that links records between the Leads module and a custom module called Customer_Records whenever the phone numbers match. Here’s what I’m trying to achieve: When a new Lead is created

      • Zoho Marketing Automation 2.0 - Landing Page function not working

        Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help me

      • Auto select option in CRM after Zoho Form merge

        Hi, I have a dropdown field in Zoho CRM that is filled with a Zoho Form. The data is filled but not automatically shown. After selecting the right value in the dropdown the information a second field is shown. So the question is; how can I make the dropdown

      • Unable to use Sign "You have entereed some invalid characters"

        Unable to use Sign "You have entered some invalid characters" I do not see any invalid characters. The text in "Leave a Note" is plain text which I entered directly into the field. See attached screenshot

      • Default Sorting on Related Lists

        Is it possible to set the default sorting options on the related lists. For example on the Contact Details view I have related lists for activities, emails, products cases, notes etc... currently: Activities 'created date' newest first Emails - 'created

      • Elevate your CX delivery using CommandCenter 2.0: Simplified builder; seamless orchestration

        Most businesses want to create memorable customer experiences—but they often find it hard to keep them smooth, especially as they grow. To achieve a state of flow across their processes, teams often stitch together a series of automations using Workflow

      • Messages not displayed from personal LinkedIn profile

        Hello. I connected both our company profile and my personal profile to Zoho social. I do see all messages from our company page but none from my private page. not even the profile is being added on top to to switch between company or private profile,

      • "Performed changes in the query is not allowed due to following reason" when adding columns or reordering data

        I'm trying to make changes to a query but every time i try to save it i get this error message.  I'm not touching the data it's flagging.  All I've tried to do is reorder a couple of fields and add a new one.  Why won't it let me do this?  It's a core

      • Onboard new users easily with native screen recording in Zoho Projects Plus

        Communication involving both visual and audio elements tends to capture more interest among the audience. Whenever we onboard new employees to the organization, the task of engaging them in the induction sessions, and keeping the spark going in their

      • Zoho Expense and Chase Bank Visa credit cards - Direct Feed?

        Our company uses JP Morgan Chase Visa credit cards. We can't be the first to try and use a combination of Zoho Expense + Chase Bank + Visa Credit Cards --- anyone successful with this combination? 1. The direct feed automation isn't working. When I go

      • Request to Add Support for PDF Templates and More Flexibility in Email Editor

        Hi Zoho Campaigns Team, I hope you're doing well. I wanted to share some feedback and request a few improvements in the Email Template feature of Zoho Campaigns. Right now, we can create email templates using the HTML editor, which is helpful. But we’re

      • Can you stop Custom View Cadences from un-enrolling leads?

        I'm testing Cadences for lead nurture. I have set un-enroll properties to trigger on email bounce/unsubscribe, and do NOT have a view criteria un-enroll trigger. However, help documents say that emails are automatically un-enrolled from a Cadence when

      • Meet Canvas' Grid component: Your easiest way to build responsive record templates

        Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.

      • Zoho Desk Android and iOS app update: Agent detail overview

        Hello everyone! We’ve introduced agent detail overview on the Zoho Desk Android and iOS app update. With this feature, you can get a complete view of agent’s tickets, response times, logged hours (for both tickets and activities), customer happiness ratings

      • Next Page