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Meta Pixel changes that.

What is Meta Pixel?

Meta Pixel (previously called Facebook Pixel) is a small piece of code that sits on your store and silently tracks what visitors do, like which products they viewed, what they added to their cart, who completed a purchase, and who left without buying. This data feeds directly into your Facebook and Instagram ad account where you can use it to run retargeting ads (paid ads that follow up with people who've already shown interest in your store).

What can you do with Pixel data?

Retarget product viewers: Did someone view your leather bag but didn't buy it? You can show them that exact product again on Facebook or Instagram with a custom message like "Still thinking about it? Here it is."

Recover abandoned carts: Create a custom audience of people who added items to their cart but didn't check out, and serve them a reminder ad.

Build lookalike audiences: Once Pixel has tracked enough purchasers, Facebook can find other people on the platform who look like your buyers—people with the same interests and same behaviors—and show them your ads too.

Measure which ads actually drive sales: Without Pixel, you can see how many people clicked your ad. With Pixel, you can see how many of those clicks turned into actual purchases. That's the data you need to decide where to spend your ad budget.

Pro tip: Install Pixel even before you start running ads. Pixel needs time to collect data and build audiences. The earlier you install it, the richer your audience data will be when you're ready to run your first retargeting campaign.

How to set up Meta Pixel in Zoho Commerce:

Go to Settings → Integrations → Sales & Marketing → Meta Pixel → Show Details.

Here's an overview of the integration.