Trying to split users into three segments but lose half of them
Hi,
I am trying to create three segments:
- People that have not stated that they are from Brazil or Portugal in any relevant address field.
- People that have not stated that they are from Sweden in any relevant address field, or use our Swedish website as seen from a link in the Note field.
- Everybody else, i.e. they are not from Brazil, Portugal or Sweden, and they don't use our Swedish website.
Segment 1 definition
- City contains Brasil,Brazil,Portuga,Portoga
- or State contains Brasil,Brazil,Portuga,Portoga
- or Country contains Brasil,Brazil,Portuga,Portoga
Criteria Pattern: ( ( 1 or 2) or 3)
Segment 2 definition
- City contains Sverige,Sweden,Svezia
- or State contains Sverige,Sweden,Svezia
- or Country contains Sverige,Sweden,Svezia
- or Note contains sicilianhouses.com/sv/
Criteria Pattern: ( ( 1 or 2) or 3) or 4)
Segment 3 definition
- City doesn't contain Brasil,Brazil,Portuga,Portoga,Sverige,Sweden,Svezia
- and State doesn't contain Brasil,Brazil,Portuga,Portoga,Sverige,Sweden,Svezia
- and Country doesn't contain Brasil,Brazil,Portuga,Portoga,Sverige,Sweden,Svezia
- and Note doesn't contain sicilianhouses.com/sv/
Criteria Pattern: ( 1 and 2 and 3 and 4 )
The full list contains 9,091 persons. Segment 1 returns1,569 persons. Segment 2 returns 304 persons. Segment 3 returns 3,502 persons. The three segments together return 5,375 persons. So 3,716 persons are missing.
Roughly, segments 1 and 2 seem to be about right in size, which makes me suspect that the problem lies in the definition of segment 3.
Can you help me get this right?
Thanks,
Marie