The US financial services sector is the largest in the world and contributes a massive 7.4 percent (or $1.5 trillion) to the U.S. gross domestic product. Firms are extremely competitive in this large and highly saturated market, making it difficult for a new entrant to survive, let alone thrive. With dime-a-dozen players for the customer to choose from, growing and retaining business requires going the extra mile to make the customer happy. To do this, a business needs to have the right technology tools in its arsenal. Those tools should support excellent customer service, innovative sales strategies, and accurate market segmentation. A financial CRM system can do just that. 

Zoho CRM is among the top 10 financial CRMs, so we decided to do a little digging and ask our customers in financial services how exactly they use Zoho CRM, so that we could pass these insights onto those entering the industry or looking to up their game. This is what we found out from our customers who use Zoho CRM extensively.

All the essentials in one place

Stephanie Myers at Newpoint Advisors, one of our many happy customers for the past four years in the business of turnaround consulting calls Zoho CRM their “everything tool” because it's an organized place for them to do business. Their clients are distressed businesses on the brink of bankruptcy or requiring financial advice. So, they typically don’t go looking for clients, rather the clients come to them—their main source being referrals from bankers, accountants, and lawyers.

They use Zoho CRM extensively to cultivate their referral sources and manage their client relationships. They’ve customized Zoho CRM to run workflows, so details such as the deal, project, and task list are automatically updated when an agent creates a client account or contact. They also use custom approvals for referral contacts to ensure that no duplicates are added to their database. The reporting module also comes in handy for them to keep track of all their referral sources and the contacts those sources bring in.

Everything you need

Robert Day at We Audit, another loyal customer for the past five years previously went through five CRMs in five years before finding Zoho CRM. They say that it has everything their organization needs, adding that workflows are an integral part of their business processes of auditing merchant processing fees. They've also integrated Gmail and PandaDoc with Zoho CRM for seamless and secure flow of data.

By letting Zoho CRM do the heavy lifting, these businesses are able to focus on what actually matters: closing deals. You can learn more about Zoho CRM for financial services from here. If Zoho CRM has simplified your business processes or addressed your business challenges in the financial services sector, please tell us about your experience in the comments section below.