10 simple e-commerce marketing tips to boost sales
Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.
Marketing in a post COVID-19 world!
Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage
3 Simple Strategies to Draft a Compelling Elevator Pitch
As a sales executive, you only have 30 seconds to capture your customer's attention and convince them to purchase your product. With a good elevator pitch, you can persuade your buyers and convey your message concisely in 30 seconds. An elevator pitch
Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy
According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,
How Zylker doubled their webinar registrations!
Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the
The ideology behind why features tell, but benefits sell
Do you think there's any truth to this? Do features only tell, and benefits sell? Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging
How Sales Reps Can Leverage the Power of Storytelling to Persuade Buyers and Win More Deals (Tips + Examples)
An effective sales pitch should gain your customer's attention and build trust to create long-lasting relationships. Stories help you exactly do that. Stories are a powerful tool in helping you connect with your buyers and influence their emotions in
3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate
Talking to a lot of customers over the past year has made, one thing clear - nearly all businesses out there - small, medium, or large have had to make a drastic change in their conventional sales approaches due to the covid outbreak. The adoption
5 Email Templates and Tips to Strengthen Your Follow-up Game
Finding leads but not customers? This post is going to cover the following points on what you can do to turn this around: Why should you send follow-up emails? Mistakes to avoid while sending follow-up emails - Without value
Is Cold calling still effective in this day and age?
What is Cold calling? Cold calling is calling or meeting a prospect without their consent with an intent to sell a product or service. To understand this better, in the movie, "The Pursuit of Happyness", the protagonist is first seen trying hard to sell
3 simple strategies to create an effective email marketing campaign
Did you know that emails existed even before WWW (World Wide Web) was born? people would send emails without internet via rotatory phones during that time. But today, we know that we can store emails on cloud and is the centre of our communication with
How is Covid affecting the 2021 Super Bowl Commercials
Super Bowl, the annual championship game of the National Football league, USA has an incredible viewer base of 100 million viewers on an average and is also one of the most-watched television broadcasts in the USA of all time. Nine out of ten Americans
As Sales Person, Here are my New Year Resolutions. What are Yours?
Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has
How Brands Reply to Poking Competitors
It was the year of 1975 when Pepsi decided to check the ground reality and make people realize that they like Pepsi more than Coca Cola. The famous campaign was called 'The Pepsi Challenge' and it was one-of-its-kind blind taste challenge. A representative
Marketing in a Post-GDPR World!
The purpose of the General Data Protection Regulation (GDPR) is to compel marketers to be more thoughtful, transparent, and respectful of the data they collect and use. Realistically, that means marketers need to take a step back - to stop personalizing
Once Upon a Sales Meeting!
It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET
How to scale your SaaS sales
Founded in 2005, LucidEra was a SaaS startup offering analysis of CRM and ERP data. The company went out of business in 2009, after running into problems with longer sales cycles and its go-to market strategy. The customer base they focused on was sales departments, and the company relied on Salesforce's CRM data, for the most part. However, they did not combine it with data from marketing and finance departments. Like LucidEra, several other SaaS companies have collapsed after inflows of VC funding and
With Great Brand Culture Comes Great Employee Advocacy
During a visit to the NASA space centre in 1962, U.S. President John F. Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said, “Hi, I’m Jack Kennedy. What are you doing?” “Well, Mr. President,” the janitor responded, “I’m helping put a man on the moon.” To most people, this janitor was just cleaning the building. But in the more mythic, larger story unfolding around him, he was helping to make history. That a janitor is so well-aligned with the mission
Cold Calling Is The Primal Fear You Must Overcome To Master Modern Selling
[This is a guest blog contributed by a best-selling author, and award-winning Blogger, Tony Hughes. Read more about him at the end of this blog.] Is this smartphone ball and chain really a communication device? I don't think so. The chiropractors of the world must be rejoicing because homo novus has the worst posture in human history shackled to "the third appendage." Cold calling should be "warm" calling, I get your pushback. But I disagree. Sales is about real communication and I believe we need
Survey Results: 15 Most Recommended Sales Books of All Time
At Scaling Sales community, we surveyed 234 salespeople about which sales books they most recommended. Here are the rankings: RANK #1 SPIN Selling by Neil Rackham. With an entertaining tone, Rackham explains why traditional sales models don't work. He explains the successful SPIN strategy and uses real-world examples and case studies. RANK #2 How to Win Friends and Influence People by Dale Carnegie Carnegie highlights the use of other's ego against your charm, appreciation and personality.
Email marketing tips for beginners: Get maximum engagement from your email campaigns
Email continues to remain the most popular, and the most cost effective marketing channels. Whether you are a start-up or a growing business, email marketing can give you maximum ROI for your efforts. The secret, however, lies in getting all the elements of a campaign right. Here are a few quick tips that can help you come closer to the engagement that you are looking for: Keep email lists small. Use segmentation to filter your contacts based on the information that you have about them. If your
An interview with Rand Fishkin, Founder of SparkToro, and previously co-founder of Moz
1. Tell us about yourself. I'm the co-founder of SparkToro and, prior to that, Moz and Inbound.org. I've been a marketer and an entrepreneur for my entire career -- the last 17 years -- and have made a lot of mistakes from which I hope others can learn :-) 2. Did you choose to become a marketer? Not entirely. I fell into marketing after entering the tech world as a web designer, but I love the combination of technical and creative processes required to succeed, and truly enjoy the people in the marketing
How to Leverage Partners in Your Sales Strategy
At long last, your product is yours to sell; your partners are your primary customers. And each of your partners has their own customer base, untapped by you. It's a market brimming with possibilities. Your channel partners provide you and your brand an immediate social context, helping you sell your product in uncharted territory while saving time, cost, and effort. Partners are the strategic collaborators who open doors to other competitive markets Let's look at some of the benefits of having
Leave No Sale Behind: Supercharge Growth By Integrating Sales With Service
Hacksaw Ridge tells the true story of Desmond Doss who served as a combat medic in World War II at the Battle of Okinawa. He was the first and only conscientious objector to receive the Medal of Honor for actions above and beyond the call of duty during World War II. He brought belief, integrity, courage, and heroism together to deliver amazing results in saving lives as he charged into the hell of battle without a weapon. Consistent with the US military code, he didn't want to leave anyone behind.