Campaigns Place-holder $ tags

Campaigns Place-holder $ tags

Hi there
I’ve just started using Campaigns and I’ve been making use of the placeholder inserts available when constructing the email.

However, in my contacts in CRM rather than have a first name and last name field I put their full name into the last name field.

Now that decision is coming back to bite me!
If I want to start an email with hello $first name$ I can’t (as the field is empty). 

Instead I have been using $full name$ which works fine. 

So what I’m asking is is there a way to either…

(a) have Zoho recognise an insert based on Full Name but have it only include up to the [space] thereby only displaying the first name, or

(b) in CRM somehow, magically, convert all 2 name “Last Names” (eg. LASTNAME: Rob Fowler) to two separate “First Name” and “Last Name” fields (eg. FIRSTNAME: Rob, LASTNAME: Fowler)?

I’ve got a sneaking suspicion that I think I know what the answer to this is going to be… Sadly!

Any help and expertise here would be very much appreciated.

Thanks,
David