Clarification on Lead Score Breakdown in Zoho Marketing Automation

Clarification on Lead Score Breakdown in Zoho Marketing Automation

Hello

I have a question regarding the lead scoring system in Zoho Marketing Automation. Specifically, I want to understand the breakdown of how a lead's score is accumulated. For instance, if Person A has a lead score of 50, I would like to see the detailed components that contributed to this score.

For example:

  • 10 points for opening an email
  • 20 points for clicking multiple links
  • 20 points for watching a video

Could you please guide me on how to access or view this detailed breakdown of lead scores in Zoho Marketing Automation?

Thank you for your assistance.




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