Dear Apptics community,

Imagine receiving a push notification that’s just plain text: no visuals, no formatting, and nothing to grab your attention. Not very exciting, right?

That’s where rich push notifications make a difference. In fact, richer formats can significantly improve user engagement and response rates by 25%. (Source:External)

We’re excited to introduce a set of new enhancements that make it easier to create engaging, interactive, and impactful push notifications for your app users.

Here’s what’s new:

You can now send test push notifications using user email IDs that are tracked as user properties within Apptics. The test notification will be then sent to the respective devices mapped to every email ID. This helps you quickly test notifications on real user devices without relying only on device tokens.

Make your notifications more expressive with formatting options like bold, italics, underline, strikethrough, "quotes," and colored text.