Is it possible to hide item COSTS to a set of uers?

I do not want users viewing cost of items. I currently use zCRM and this is possible.

I don't see where it's possible with the "more advanced" zoho books! I've been doing lots of testing on a migration from Quickbooks but this would stop the migration in it's tracks if it's not possible.

Appreciate any help / responses

(ps... I'm unable to change the sub-forum for this topic, just another bug I guess)