How to use Accounts module's data as criteria in MktHub

How to use Accounts module's data as criteria in MktHub

Hello guys, I'm creating this topic to try to find out how can I use Account's module's data as criteria to known visitors in my smart popups at Marketing hub.

Right now, I'm able only to choose leads' module. Am I missing any setup step? 

Anyway. I also have another question. Does Zoho Marketing Hub have a live chat between me and support team as CRM and desk? I really miss it, asking for help via e-mail takes too long.

Anyway, if anyone could answer me would be fantasitic!

Kind regards,
Stay safe :)