Introducing Web Analytics in Zoho PageSense

Introducing Web Analytics in Zoho PageSense



Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics could have generated higher traffic for your website, others could have failed to generate any result. Now, how will you determine which of your efforts is paying off and what improvements to make in your future marketing plan? 

With the right tool in hand, you can effortlessly track which marketing plan is working best for your business or what isn't and then use this information to adjust your overall strategy. To help you with this, we introduce the web analytics in PageSense — a data-rich addition to our CRO software that gives you a unified picture of all the key performance indicators (KPIs) needed to measure your website’s effectiveness and your marketing activities.



So, what exactly is web analytics and how does it differ from other experiments in PageSense?
By definition, web analytics is the method of tracking, analyzing, and reporting the most valuable metrics about your website based on your visitor's activity and behavior on your pages. While there are several website metrics you can already track using PageSense, the new web analytics report will help you focus on the following three areas:
  • The KPIs on your website that measure the success or failure of your marketing campaigns
  • Identifying the strength and weaknesses of your website traffic
  • Strategies to improve your user experience and conversions on your site.
This method of tracking and collecting your visitor's data is a little different when compared to other experiments in PageSense because:
  • Web analytics starts automatically collecting data about your visitors and your web pages as soon as you install the PageSense code snippet in it.
  • Unlike other experiments that track metrics based on visitor data, web analytics tracks, collects, and reports your entire web metrics based on sessions. These sessions are identified through a unique cookie placed in your visitor's browser.
  • Also, web analytics tracks quantitative data on your website that helps identify where your traffic comes from and what it does on your site. However, the other features in the tool provide you qualitative data that describes which elements they click or interact with on your pages and why they behave the way they do. 
Now that we know what web analytics is, let's see what KPI metrics the analytics report tracks and how this data can be useful to grow your online business.

Top web analytics metrics you can track in PageSense
Your new web analytics dashboard brings in a slew of new metrics to monitor your website's performance. Below are the top metrics you will want to begin with: 
  • Total visitors and new visitors: This metric shows you the total number of visitors (both new and returning) your site receives during a given period. It's helpful at gauging how well your marketing efforts are working in driving new visitors and also gives an overall snapshot of your site's improvement.
  • Session: This metric provides the total number of visitor interactions (both new and returning visitors) that take place on your website within a given time frame. It's helpful in learning if you're good at directing people back to your site through different marketing campaigns.
  • Page views: This metric shows the total number of times a specific page was viewed by visitors in a given time frame. A high number of pageviews can indicate how popular a post or page is on your site.
  • Pages per session: This metric shows the average number of pages viewed during a single session on your site. A high pages/session rate can indicate that your visitors are highly engaged and willing to explore more of your site.
  • Average session duration: This metric provides the average amount of time your visitors spend on your website. It's helpful for indicating how visitors are truly engaging with your site’s content.
  • Average time on page: This metric measures the average length of time your visitors spend interacting with a specific page.
  • Bounce rate: This metric indicates the percentage of sessions in which visitors view only one page and then leave your site without triggering an event or clicking to another page on your site. A high bounce rate signals there is something wrong or needs immediate attention on your site that makes visitors exit right away without further interaction.
  • Goal completion rate: This metric measures the percentage of visitors who complete a desired action on your site, such as making a purchase or signing up for an email newsletter. It reflects how much your business is moving ahead or towards your set target or objective. 
How to use web analytics metrics for your business
Using web analytics in PageSense, you get access to a growing amount of website data that can help align your overall marketing and business goals. The key to avoid drowning in this sea of numbers is to start analyzing information that matches with your real business needs. Here are a few ways your web analytics metrics can be useful for your business and help keep your wheels spinning:
  • Identify the best performing traffic channels (or sources)
    As a marketer, the main aim of running different marketing campaigns on your site is to get heaps of traffic. So, once you drive a significant amount of traffic, the next logical question to ask is which marketing channel (guest blogging? social media? paid ads) is driving the most visitors and leads to your business. Web analytics makes tracking each of your channel metrics easy. Click on the Channels report and you can see the top traffic channels (organic search, referrals, direct visits, or social media) that send visitors to your site with the highest number of sessions and goal completion rate. Using this data, you can determine which channel is more profitable for your business, the areas to decrease (or increase) your marketing/ad spend, and later start rolling out fresh plans for your low traffic generation channels.



  • Know the most popular pages on your website
    Once you launch your website, you can start adding as many pages as you want and as many blog posts as you want, but how will you be sure that your pages are getting enough traction and engagement from visitors? Also, are visitors paying more attention to the most important pages (home, features, or contact us page) than others? You can find these answers in your web analytics report. Using the All Pages report, you can see which specific blog posts and web pages are performing best on your site with the highest number of page views and average time on page metrics while also learning what type of content visitors are most interested in. Once you identify this data, you can begin analyzing the best titles, keywords, and descriptions that you've used on these pages and find ways to repurpose your top content topics into formats like ebooks, infographics, videos, etc.



  • Determine where your best-converting customers are located
    No matter how big or small your business is, learning which country or city your customers originate from and how their needs differ by geography is crucial to understanding where exactly to advertise your products. This is another piece of essential information web analytics can provide. Using the Country report in analytics, you can effortlessly track which major countries, states, or cities are sending the best-converting traffic to your website and further measure how well your marketing ads are performing in these geographical areas. Besides this, you can see how many sessions you have recorded in each of your sales regions and the engagement rates (like average session duration and bounce rate) found in specific regions. This information will let you identify promising new locations to target with your upcoming ad campaigns and hence expand your business market in high-potential areas. 



  • Identify and fix the leaky pages on your website
    Sometimes you might see a lot of people entering your buyer's journey, but only a few are becoming paid customers. Have you wondered why this happens and which pages turn them away from your site? Your web analytics report can tell you that. By looking at the Exit Pages report, you can learn which particular pages your visitors most often leave from your website and then investigate what underlying problems these pages have that make them exit before converting. Generally, this could be due to poor organization of content on your page, excessive (unwanted) content, or technical issues related to the page. So, once you learn the reasons behind these leaky pages, you can put appropriate marketing efforts and content optimization techniques in place to encourage visitors to stay longer on your site and successfully convert into your sales funnel.

  • Measure the success of your business goals
    Your website might get hundreds and thousands of visitors every day, but if those visitors don't complete the key goal that is defined for your business, your efforts have gone to waste, right? So, how do you actively monitor those goals that allow you to refine your marketing approach and improve your overall conversions? Web analytics can help you with this. Goals are just the specific actions that visitors perform on your website to fulfill your target objective like signing up for your product, downloading an ebrochure, or subscribing to your newsletter. This completed activity is measured as the goal completion rate in your web analytics report. A high goal completion rate can indicate that your business' objective is successful while a low completion rate could mean you're attracting the wrong audience or your website isn’t powerful enough to convince audiences to perform the desired action.

  • Segment and understand your target audience better
    Finally, let's say you know which top marketing channels, web pages, and goals on your website are driving the highest visitors and conversion rates to your business. But, what if you have more specific questions like which day of the week your social media campaigns perform the best? Or how do returning visitors engage with your homepage? The web analytics report has the answers to those as well. Using the Segment Audience filter in your report, you can easily isolate and analyze data of a specific subset of audiences that matter the most for your business rather than looking at the whole of the website visitor data. This segmentation can be done based on either a predefined set of audience conditions like visitor type (new and returning), device used by visitors (mobile and desktop), day of the week, different traffic sources, or through custom audience parameters like age, gender, language, and many more.

How to set up web analytics for your website
Setting up web analytics for your business is simple and quick. Just install our two-line Javascript code in the <head> tag of your website, and PageSense will immediately start tracking your visitor's actions and behavior on your site using cookies. To make visitors aware of the use of cookies, we recommend you setting up a privacy consent banner on your website.

Once you get an overall picture of your general website metrics, you can start exploring the why and how part of the website analytics using the core CRO features available in PageSense including funnel analysis, heatmaps, session recordings, a/b testing, and more. 

A final word on using the all new web analytics in PageSense
We believe that with the many benefits of PageSense as a CRO tool for your online business, the new web analytics report can tremendously help take your business to the next level. Because in the world of digital marketing, without tracking the right website metrics, your well-planned conversion strategies could only lead to a waste of time and money on methods that just aren’t working. The web analytics report lets you just bridge this gap between your daily marketing activities and your site analytics within a single platform—no extra tools or tracking code required.

So, what better reasons could you want to get started with the most valuable metrics about your business? Kickstart your tracking right away! If you have any questions or feedback, please share them in the comment box below or write to us at support@zohopagesense.com. 



      • Sticky Posts

      • 4 ways to grow your business in the new year using Zoho PageSense

        Hello everyone,  Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary.    That is why we're kicking off

      • [Live Webinar] Optimize your web forms for better conversions using form analytics

        Hello there,  Business owners and marketers spend hours everyday working on lead generation strategies that engage and convert website visitors. But sometimes the most obvious factors that could bring in more conversions are overlooked. Did you know that

      • Introducing Web Analytics in Zoho PageSense

        Let's say you've had your website up and running for a while, and you've executed several marketing strategies, including paid advertising, content creation, and social media promotions to attract visitors and grow your business. While some of these tactics

      • Zoho PageSense Community Meetup in Mumbai and Delhi

        Hello marketers, Join the Zoho PageSense team in its latest round of community meetups in India. Learn insiders' tricks on increasing website conversions, network with other marketing leads, and get an exclusive tête-à-tête with the members of our team. Join us in Mumbai: Where: BreathingRoom, C/o Revolution Classes, 3rd Flr, Mumbai Marathi Granth Sangrahalaya, Dadar East, Mumbai, 400014 When:  June 20, 2018 2:00pm to 5:00pm Register here: http://zco.to/com/mumbaimeetup Join us in Delhi: Where: Avanta

        • Recent Topics

        • Streamline Custom Dashboards

          I'd like every brand have the same dashboard. Is there a way to streamline them so every brand has one? Or that I can use the same dashboard from another brand?

        • Integrate MS Teams with Zoho CRM for faster collaboration

          Availability Editions: Standard and above DCs: All Release status: This feature has been released for all users in all DCs. Help resource: Microsoft Teams integration Hello everyone, We're adding MS Teams to our lineup of CRM chat integrations—Cliq, Slack,

        • Easy way to delete attachments

          I've reached my data limit and would like to run a view/report, and mass delete attachments. Is there an easy, fast way to do this? Moderation Update: Post Summary: There are two features the post discusses a) Easy way to remove Email attachments Will

        • Ho to restrict access to row level to Zoho Analytics users

          Let me explain the scenario we are trying to achieve. We have an online system our team members work with. On it we have 6 users that manage data from different areas (North, South, East and West). We would like to transfer this information to a Zoho

        • Remove the link between app admin roles and org admin privileges

          Greetings Zoho One Team, Currently, assigning someone as an admin in certain Zoho apps, such as Cliq, Connect, Mail, Vault, or Forms (and maybe other apps as well) automatically grants them org admin privileges, even though they are not listed as org

        • Standalone function is not working

          Hi, We have created a standalone function to integrate with a third-party service using OAuth. However, the standalone function's REST API key is expiring automatically after some time. When we regenerate the API key from the admin account, the function

        • All Deluge environments draggy! Negatively impacting productivity

          Hello, I have been using Zoho flow, CRM, Project, etc to develop custom functions, integrations. etc. for over 5 years. However, just about 3 days ago, I observed the deluge integrated environment is now acting draggy across all Zoho products using Chrome

        • Pass json to ZDK.Client.openMailer TO parameter

          Hello I try to make send emails to a list of emails with : ZDK.Client.openMailer({ from: 'example@zoho.com', to: details_output, subject: 'test Mailing List', body: 'Test Mailing List Body' }); where details_output is an array like : [{ "email": "testcarte18078@test.com",

        • How to remove banners at the top of email web page

          Every day, I find valuable screen real estate being consumed by Zoho advertising themselves at the top of my email web page. I can dismiss that "announcement", but something else will come back the very next day. How do I permanently dismiss them as 99%

        • My domain provider does not support to DKIM records

          My domain provider does not support to DKIM records in zoho mail. It does not allowed underscore in a TXT name but zoho had provide DKIM records already with an underscore This is the zoho provides But my domain provider does not allowed

        • Zoho email experiencing delay when receiving emails from AWS SES

          When sending an email from our SES, our non-Zoho email is receiving emails almost instantly with a 1-2 min delay, however, the zoho email we send to is experiencing delays from 3-4 hours and sometimes dont recieve them at all. Any idea what might be going

        • How to listen to ticket change

          Hello community, I created a widget, which checks all departments, if the user has written there as well, as some customer do this. Overall it works fine, except that I have to refresh the widget tab every time I go to another ticket. How can I listen

        • Filter report using dynamic filter using function not working

          Hi - I am trying to dynamically filter a report as follows: when I save the filter it looks like this: However when I run the report it is not returning results as I expect. I have tested the function. If I copy and paste the output of the function and

        • Did you know you can secure your content with Zoho Writer?

          Sometimes you need to protect certain parts of your content to conceal sensitive information or prevent changes to important sections of a document. Zoho Writer offers several tools for securing content to help maintain privacy, security, and confidentiality

        • Webhook when estimate is refused is not firing

          Hello, I use a workflow through make that sends estimate with zoho books (I paid books and sign). -Those estimates when accepted are firing the webhook that I create in zoho sign (photo 1) -However when refused they are not firing the webhook that I created

        • How to add coloring on List Reports

          Hi guys, I would like to add colors to List reports. Is there an option to apply table colors other than using the custom layout? Thank You!

        • How do I delete a test email address to which I am supposed to send a test email?

          How do I delete an email address added to a test email recipient that is no longer needed due to resignation or other reasons?

        • Formula fields - Request for dynamic recalculation / proper implementation

          Hi Guys, I have a big problem with Zoho formula fields. They don't recalculate each time the record is viewed - only when a record is edited. Formula fields should be updated dynamically each time a record is retrieved. As an example: I have a formula

        • Create custom rollup summary fields in Zoho CRM

          Hello everyone, In Zoho CRM, rollup summary fields have been essential tools for summarizing data across related records and enabling users to gain quick insights without having to jump across modules. Previously, only predefined summary functions were

        • Creating smart filters manually

          Hi Team, One of my colleagues accidentally deleted the Notification folder in Zoho Mail. Now all the emails are directing to spam instead of inbox. Is there any way to create the smart filter manually?. With Regards, Logeswar V

        • Is there a way to get Guided Conversation responses to appear on a ticket?

          Hello When using the Create Ticket block, is there a way to save all of the responses the user has inputted on the ticket once it's been made?

        • Tickets Assigning Automation

          I am trying to build a bot which can automatically assign the tickets to the concerning team as of now we have a dedicated person who read the emails, understands the query and then assign it to the dedicated team. I have built an prototype of the same

        • PDF API FROM ZOHO CREATOR DELUGE SCRIPT

          Hi I am in need of using a PDF Api to compress and Merge PDF files from zoho creator. Any support on this would be really helpfull any sample code for any PDF API would be extremely heplfull

        • Zoho Desk using APIs

          We have generated the necessary tokens and successfully executed the following calls: • List all tickets • Get a ticket • Create a ticket We have encountered difficulties when attempting to perform searches using the APIs related to SEARCH, as it returns

        • Knowledge Base - Import PDF/Doc

          Our company already has guides and manuals in PDF/word format. Is there a way to directly important these as articles for our customer portal? When doing a copy/paste the formatting gets a little skewed and images don't post over either. 

        • Paid Support Plans with Automated Billing

          We (like many others, I'm sure) are designing or have paid support plans. Our design involves a given number of support hours in each plan. Here are my questions: 1) Are there any plans to add time-based plans in the Zoho Desk Support Plans feature? The

        • Credit Card Terminal for Zoho Books

          Hello, Instead of punching the credit card number manually for customer payment, do you have a third-party hardware credit card reader that works with Braintree? Thank You

        • Checklist/ save to onedrive/ a group of items invoicing in Zoho FSM

          hi, is there a way to add a specific checklist to any WO without passing eachtime by the model customization? can we save file such picture directly in our sharepoint ak onedrive? is there any way to add a group of item pre defined to make invoicing easier

        • Splitting a List into different rows

          I am getting a List from a for each loop. But I can't figure out how to separate each item that is separated by a comma. Example Zone 1 - Front Door,Zone 2 - Rear Door,Zone 3 - Side Door I need it too look like this: Zone 1 - Front Door Zone 2 - Rear

        • This domain is not allowed to add. Please contact support-as@zohocorp.com for further details

          I am trying to setup the free version of Zoho Mail. When I tried to add my domain, theselfreunion.com I got the error message that is the subject of this Topic. I've read your other community forum topics, and this is NOT a free domain. So what is the

        • Zoho Analytics - CRM Sync Failure

          We have experienced consistent sync failures between our Zoho CRM and Analytics apps, but there aren't any details provided as to why this failure might be occuring. Please advise on troubleshooting steps so we can figure out how to restore the sync.

        • Setup Leave Policy which increases based on years of service

          Please confirm if this is correct. Effective after 0 days of employment, Opening Balance is 6 days. Valid only for the first year of employment and Accrual and Reset are disabled. Effective after 1 year of employment, Opening Balance is 10 days. Valid

        • Zoho Books Price list associated to a cusomer

          how we can associate a price list to a costumer? pls don't send me to your FAQ section (Associating Price List to a Customer:: Knowledge Base | Zoho Inventory) nothing it's explained and there no place where we add price list to a customer

        • How to create Sepa Direct Debit XML file: solution and code

          Even though Books provides a payment integration for Stripe and Gocardless (in Europe) there are customers that want to use the Sepa services of their own bank. Mainly because Stripe and Gocardless are quite expensive. In that case they would need a Sepa

        • Why can't I see the email from Zoho Campaigns Automation under Zoho CRM Leads module?

          I recently did update the field mapping on our Leads sync services between Zoho CRM and Zoho Campaigns. The end goal is to create tailored email drip campaigns with the use of segments and automation. I understand you can build cadences, email templates,

        • Zoho Payments integration

          What are you going to get Zoho Payments integrated with Zoho Forms? It's kind of embarrassing to have several payment options... but not your own, which has been out for quite a while.

        • Query About Updating Records in Batches via API

          We are working on integrating the Creator application with an external app, and we need to update thousands of records daily. I understand that the "Update Records" API is available; however, it appears to be designed for updating multiple records with

        • 📣📣 Zoho Bookings - Feature Roadmap 2024

          Hi Everyone, Thank you for all the support you have been showing Zoho Bookings. We had a fabulous 2023, with a bunch of new features and over 60K new users. In 2024, our prime focus will be on user experience, and we have a few vital features coming in

        • Allow Selection of Multiple Threads and Notes for Splitting into a Separate Ticket

          Dear Zoho Team, We would like to request an enhancement to the Split as New Ticket feature within Zoho Desk. Currently, users can only select one incoming thread to split into a new ticket. However, there are many scenarios where the ability to select

        • Final reminder: Zoho Desk Old UI will be deprecated on December 15th, 2023

          Greetings Zoho Desk users! Effective December 15th, 2023, the Zoho Desk old UI will be deprecated. This means that the option to switch between the old and new UI will no longer be available. We kindly request all users to move to the new UI by clicking

        • Next Page