Marketer's Space - Why email marketing matters in ecommerce

Marketer's Space - Why email marketing matters in ecommerce



Hello Marketers,
Welcome to this week's Marketer's space post. Today, we'll discus why email marketing matters in ecommerce businesses.

Running an online store is exciting but challenging. If you're running an online store, you've probably experienced this:
Visitors come in, browse, maybe even add something to their cart, and then they disappear. It happens every day, and without the right tools, those potential sales disappear quietly. That's where email marketing for your ecommerce store comes in.

Email isn't just another communication channel; it's one of the most direct ways to reach your customers, whether they're new signups or long-time loyal buyers.

With Zoho Campaigns, you get all the features you need to make email marketing less of a hassle and more of a growth engine for your business. In this post, we'll talk about the basics of email marketing, a few real-world scenarios, and why email still has an edge over other marketing channels.

What is email marketing in ecommerce?

Email marketing is simply the use of email to connect with customers and bring them closer to making a purchase. That might mean sending a welcome email to someone who's just signed up, reminding someone of the cart they've left behind, or announcing a seasonal sale.

How to access Zoho Campaigns' ecommerce features

In Zoho Campaigns, you can access ecommerce-specific features by heading to the ecommerce section on your dashboard. From here, you'll find ready-to-use templates, integrations with platforms like Zoho Commerce, Shopify, and WooCommerce, and automation workflows designed for online stores. There's no need to code or any complex setups—just simple and straightforward tools built for everyday marketers.



Real-world use cases

Now let's look at some practical examples where email marketing fits seamlessly into your daily workflow:
  1. Abandoned cart recovery: Let's say a customer adds a pair of shoes to their cart but leaves your site before checking out. Zoho Campaigns can send a reminder email automatically, maybe with a product image and a small discount to encourage them to complete their purchase.
         

  1. Welcome email series: When a new user signs up for your mailing list from your product page, you don't have to stop at "Thanks for joining." Instead, send them a welcome email that introduces them to your brand, gives them a look at your bestsellers, and maybe offers a first-time discount.
         
              
  1. Seasonal campaigns: Planning for holiday sales like Christmas or Diwali? You can set up promotional emails in advance, segment customers based on past purchase behaviors, and track campaign performance in real time.
          

  1. Product recommendations: Here's where things get fun. Let's say someone browsed shirts but didn't buy any. Zoho Campaigns can automatically suggest complementary products like jackets or ties without you having to manually craft every email. This feels personal to the customer, but in reality it's the system doing the work for you. It's the same strategy big players like Amazon use, but Zoho Campaigns makes it accessible for smaller businesses.
 
           

Tips for getting started

  1. Start small: Pick one campaign type (like abandoned cart) and test it. This way, you can learn about other related features and master one feature after another.
  2. Focus on timing: Identify your customer base and send your emails when they're most likely to open them—preferably using their geographical locations, which help identify their ideal open times.
  3. Keep it personal: Use segmentation and merge tags to make emails feel less robotic and more personal.
  4. Don't forget smartphones: A big chunk of your audience will open emails on their phones, so it's a good idea to customize your emails to be smartphone-friendly.
 
Email marketing isn't just about spamming inboxes with more emails; it's about sending the right message at the right time. With Zoho Campaigns, you can automate most of this so that you can focus on your marketing strategy instead of doing everything manually.

In the next part, we'll dive deeper into advanced features like segmentation, recommendations, and reporting—all of which can take your email game from "good enough" to truly efficient. Stay tuned for the next part.

Until then, happy emailing!

Regards,
Yashwanth.S
User Education
Zoho Campaigns Team




        • Recent Topics

        • Creator HTML page refresh

          Hi, I have added around 5 different html snippets in single creator page. I understand, I can refresh the entire page from page script using Navigational URLs https://help.zoho.com/portal/en/kb/creator/developer-guide/others/url-patterns/articles/navigational-urls

        • What is your opinion of the new UI?

          Hi Everyone, I would like to see what everyone thinks of the new Zoho One Dashboard. I don't get it, but perhaps I'm missing something. What are your thoughts?

        • What are the OAuth scopes needed to access the Zoho MCP server?

          I think I'm authenticating with the MCP server endpoint successfully using a bearer token but I can't successfully initialize an MCP session. I'm using the official MCP Python sdk (https://github.com/modelcontextprotocol/python-sdk). I get as far as here

        • Support Uploading YouTube Videos Longer Than 60 Minutes

          Hi Zoho Social Team, How are you? We would like to request support for uploading YouTube videos longer than 60 minutes directly through Zoho Social. Your support team informed us that Zoho Social currently cannot upload videos over 60 minutes due to “API

        • Account blocked for IMAP use

          Hello, My email client (Evolution) can't sync mail anymore. It gives the error: "Your account is temporarily blocked for IMAP use. This may happen if you exceed the maximum number of simultaneous IMAP connections allowed. Kindly try again after some time."

        • Is SMTP included in the free plan?

          My client has a Zoho Mail Free 14 day trial that ends tomorrow. She has set up a domain email address with SMTP on a third party app and is wondering if it will continue working once her plan downgrades to the free forever plan. Thanks

        • Zoho mail issue.

          I have verified my domain ohhoexpress.online by adding necessary TXT and MX records. But when I am sending email to any external email id, it is showing as zohomail.com. Also while I am sending mail to internal mail id, it is saying user not found whereas

        • My email is blocked from sending

          I get this message when I try to send any message .. > Unable to send message, Reason 554 5.1.8 Email Outgoing Blocked We have urgent emails to send and the issue continues to persist from yesterday. Please help us with this issue as soon as possibl

        • [WEBINAR] Smooth year-end closure with Zoho Books (KENYA)

          Hello there, This webinar is for all Kenyan businesses looking to wrap up their financial year smoothly! Join our free session to learn how Zoho Books can simplify your year-end process. What to expect from this webinar: - All the latest updates in Zoho

        • cannot recieve or send emails

          we are not recieving or cannot send emails.Shows sysytem error

        • Getting Attachments in Zoho Desk via API

          Is there a way to get attachments into Zoho Desk via an API?      We have a process by which a zoho survey gets sent to the user as a link in a notification.    The survey has several upload fields where they can upload pdf documents.    I've created

        • Zoho Sites - contact us form

          I have added a contact us form to my website. I wanted to change the layout so I deleted the section of Contact Us form. When I again try to add the section of Contact Us form, it shows error that "This form already exists on this page."  I am unable

        • Setting checkbox value on template in Sign from Creator

          Good day, Please help me understand how do I set a tick from a checkbox in Creator into a checkbox on a Sign template. Below is the only values on the Sign template and the code from Creator, "field_boolean_data": {}, "field_date_data": {}, "field_radio_data":

        • Scheduled Reports - Do not send empty report

          Hello, We are intensively using reports in the CRM, especially for sales managers.  When data is empty, they still receive an email. Can you add an option to avoid sending the report when data is empty?

        • Zoho Forms - Improve the CRM integration field to query data from more than one module

          Hi Forms team, Something I get stuck on regularly is pre-populating a form with data when that data is spread across 2 or 3 modules. For example Contacts, Accounts and Deals. I don't want to duplicate the information in CRM so I end up writing a function

        • Ask the Experts 25: Experience the full spectrum of Zoho Desk’s autumn and spring releases for 2025

          Hello Everyone, We’re on the 25th episode of our ATE series! It's a true milestone in our live community interactions! It’s been an amazing journey since we started in October 2018. Zoho Desk has come a long way, evolving with the support of a wonderful

        • switching from POP3 to IMAPI do I need to change settings in Web email?

          hi so I am using Outlook with My Zoho mail, also have Verizon email /AOL. they no longer support POP3 and said imapi is much better, so I want to switch my ZoHo to imapai. I googled and it said i need to change it in my account....i looked at my account

        • Can multiple agents be assigned to one ticket on purpose?

          Is it possible to assign one ticket to two or more agents at a time? I would like the option to have multiple people working on one ticket so that the same ticket is viewable for those agents on their list of pending tickets. Is something like this currently

        • What functionality is new in the Z025 Spaces UI dashboard compared to the previous Zoho One dashboard?

          My company is interested in creating a revamped dashboard this coming year, and are trying to weigh different platform options. The new Spaces UI is said to be a more "feature-rich" dashboard experience than the previous. Could a developer please explain

        • Collections Management: #5 Convenience on Offer, using Self-Checkout

          "Is this the right page? Oh, now, it wants my address again. Why am I being redirected?" These were the exact thoughts running through Karan's mind as he tried to subscribe to an application he genuinely liked. He clicked "Buy Now", expecting a quick

        • Uploading a signed template from Sign to Creator

          Good day, Please help me on how to load a signed document back into Creator after the process has been completed in Sign. Below is the code that I am trying, pdfFile = response.toFile("SignedDocument_4901354000000372029.pdf"); info pdfFile; // Attach

        • Tip #50- A Closer Look at the Unattended Access Dashboard- 'Insider Insights'

          Having complete visibility and quick access to everything you need certainly makes managing multiple remote devices a lot easier, and that is precisely what the Unattended Access Dashboard in Zoho Assist is designed to offer. Once you go to the Unattended

        • Zoho CRM Portal User Timeline History Unavailable

          Hi Support Team, We have noticed a feature limitation in the Zoho CRM portal. We created a portal for our vendors to edit records directly, but when vendors make updates, the Modified Time and Date fields are not being updated. Additionally, these updates

        • New in Smart Prompt: Record Assistant for contextual assistance, and support for new AI models

          Smart Prompt helps teams stay informed and move faster by providing relevant suggestions where work happens in CRM. With this update, Smart Prompt becomes more adaptable to your organization’s AI preferences. You can now choose which Large Language Model

        • Almost all Flows are being queued

          A few days ago I saw one of my Flows status was Queued. This was the first time this had ever happened. Now, almost every Flow that triggers is Queued for at least a few minutes. If I re-trigger the Flow (which causes separate problems) they sometimes

        • Zoho Map integration tasks have changed - you need to "Locate all instances of Zoho Map integration tasks in your Deluge scripts by searching for the v1 marker... before 16 January 2026"

          Details of an issue specific to Zoho CRM + Deluge Functions (originally posted in this forum) can be found here: https://help.zoho.com/portal/en/community/topic/zoho-map-integration-tasks-have-changed-you-need-to-locate-all-instances-of-zoho-map-integration-tasks-in-your-deluge-scripts-by-searching-for-the-v1-marker

        • How to update custom multi-user field in Zoho Projects?

          I'm trying to update custom multi-user fields in Zoho Projects via a Deluge function in CRM. The code I have so far is below. It works for updating standard project fields and single-line custom fields, but it does not work to update multi-user fields.

        • Tip of the Week #75– Manage your social media messages from a single shared inbox.

          Are you tired of jumping between apps or browser tabs to reply to your business's Facebook and Instagram DMs? Handling customer messages on social media might seem simple, but switching between multiple platforms can easily lead to lost messages, duplicate

        • Zoho Map integration tasks have changed - you need to "Locate all instances of Zoho Map integration tasks in your Deluge scripts by searching for the v1 marker... before 16 January 2026"

          The Zoho Map deluge integration task has been changed (as at 21 October 2025) to provide a more structured, JSON-like response. This change affects all three Zoho Map integration tasks (Geocode, Reverse Geocode, and Distance Between). More details can

        • Using files from Zoho CRM in Gemini/ChatGPT/Claude

          Hi all, I’ve got subscriptions to Gemini and a few other AI tools which I use for tasks like data enrichment, email composition, etc. In our workflow, we often receive various documents from clients — such as process workflows, BRDs/requirement documents

        • Zoho Analytics & Zoho Creator - Modified Time value

          I'm trying to use the Zoho Creator system field 'modified time' in Zoho Analytics, but it's consistently showing 12 hours 'out' In Zoho Creator In Zoho Analytics Is this a constant difference that I just need to correct with a timezone change - or is

        • Zoho CRM - Option to create Follow-Up Task

          When completing a Zoho CRM Task, it would be very helpful if there was an option to "Complete and Create Follow-Up Task" in the pop-up which appears. It could clone the task you are closing and then show it on the screen in edit mode, all the user would

        • Portal For Different Apps

          I found some older threads on this but didn't see anything very recent. I'm new to Zoho One so forgive me if my terminology is off a bit. I was hoping set up a single point of entry into Zoho One. So, many of the apps could be found in one single place

        • Calls undetected

          Zoho Voice records indicate my last call ended at 6:00 PM. All incoming and outgoing calls occurred between 6:00 PM and 7:00 PM.

        • Send Zoho Forms Link using Zoho CRM Email Templates

          I have set up Zoho Forms and CRM integration to pre-populate data from Zoho CRM to Zoho Forms. The setup is working fine. I have also created an email template in the Zoho CRM deals module to send Zoho forms links. So when I send an email using that template

        • Zoho Projects - Project Details on the Project Menu

          Hi Project's team, I've helped may businesses setup and use Zoho Project and one thing I see time and time again is confusion on where to find the Project Details information. I would be much more intuitive if Project Details was on the menu before Dashboard.

        • Introducing WhatsApp integration in Bigin

          Greetings! In today's business landscape, messaging apps play a significant role in customer operations. Customers can engage with businesses, seek support, ask questions, receive personalized recommendations, read reviews, and even make purchases—all

        • Zoho CRM Portal Field Level Permission Issue

          Hi Support Team, I am using the Zoho CRM Portal and configuring field-level editing permissions. However, we are unable to restrict portal users from editing certain fields. We have created a portal and provided View and Edit (Shared Only) access for

        • Zia Conversation Summary: Context at a glance for every customer interaction

          Hello everyone! Every customer conversation tells a story—but in CRM, that story is rarely in one place. A sales rep moving between multiple leads has to reopen long email threads, check call remarks, and revisit meeting notes just to remember what was

        • Zoho Projects - Show Task List as dropdown field on Task records

          Hi Project's Team, I noticed today that there is no field on a task record related to the task list it belongs to. A dropdown would be helpful for quickly moving tasks between lists while in a task. I know that you can go to "Other Actions" and choose

        • Next Page