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Two small actions make a big difference:

1. Naming image files descriptively

2. Adding clear alt text

Doing both helps with image SEO, improves accessibility, and keeps your media library organized.

Best approach:

• Keep file names short and readable (use hyphens, not underscores).

• Write alt text for humans first, search engines second.

• Avoid keyword stuffing. Be natural and specific.

• Reuse the product name + one key attribute for consistency.

For example, instead of uploading the file as IMG_2345.webp, use something like handmade-ceramic-mug-blue.webp for the image file name.

Similarly, here are some great alt text examples:

1. Handmade blue ceramic mug (350 ml)
2. Blue ceramic mug on a wooden table
   
3. Handmade mug – close-up of glaze texture
   
4. Cotton t-shirt in black color – front view
   
5. Wireless earbuds in charging case – side view
   
6. Wooden serving tray with handles – lifestyle image
   

Remember, alt text should describe what’s in the image like you’re explaining it to a customer who can’t see it.

Try this today:

Steps:

In your Zoho Commerce web app, go to the Items menu on the left pane –> Click the Items module –> Edit the required item –> Re-upload the images with the clear, keyword-rich file names.

Once the images are uploaded to the item edit page, click the image to find the "Alt text" –> Hover your cursor over the alt text to edit it –> Enter the appropriate alt text for the image and save it.