Hello Zoho Campaigns Support Team,

I am in the process of migrating my email marketing from Brevo to Zoho Campaigns.

I have around 10,000 contacts, which I have already successfully exported from Brevo and imported into Zoho Campaigns. I now need guidance on how to correctly recreate my existing Brevo automation logic in Zoho Campaigns.

Below is the exact automation logic I was using in Brevo and want to implement in Zoho:

Automation Logic (Current in Brevo):

For a sequence of 10 emails (Email 1 → Email 10):

1. Send Email Ei to eligible contacts

2. Wait 7 days

3. If the contact does NOT open Ei, resend the same Email Ei

4. Whenever the contact opens Email Ei (either from the first send or the resend):

   • That open date becomes Day 1

5. From that open date:

   • Wait 7 days

   • Send Email Ei+1

6. Contacts who never open Email Ei should NOT move forward in the sequence

Important Notes:

• The resend email is exactly the same email content and subject

• Progression to the next email is strictly open-based

• There is no fixed timeline for the user; the sequence depends on when they open the email

I would like to understand:

1. What is the best and recommended way to set up this logic in Zoho Campaigns?

2. Should this be implemented using Workflows, Segments, or a combination of both?

3. Are there any limitations I should be aware of compared to Brevo’s automation flow?

4. Is there a more efficient or native Zoho approach to handle this type of engagement-based sequence?

Your guidance will help ensure that the automation is implemented correctly and follows Zoho’s best practices.

Looking forward to your support.

Thank you,
Tuhin Bairagi