Inbound calls generated by offline advertising. Consumer responds by dialing toll free number. Data captured by Platform must include DID caller calling from; if DID is a cell phone number or not; Name, Address of caller; or, longitude/latitude of caller; call recording perhaps. Ability to geo-route toll free numbers to discreet area codes/zip codes/ or radius from center point of media market; Platform must also capture zip code of caller. Upon pickup of call, IVR has been informed of the identifying data above, as much as is necessary. Virtual Receptionist/Virtual Call Center agent will "handle" call accordingly. It will: 1. Greet caller and thank caller and inform caller to be on lookout for text message; system sends a text message (because Platform knows it is a mobile phone call) 2. Greet caller, etc., and have caller provide email address to receive the offer for which caller is calling 3. Confirm (if #1 above is untrue) the proper address to which to send information--overnight. Phone number caller called from is associated on back end with Primary Zip Code, which is associated with cluster of zip codes. Primary zip code is most populous in given market. Phone number has encoded identifier for that zip code cluster Main objective is electronic delivery to caller of sales information and signup/registration info