Universal Analytics retires: Unlock advanced insights with enhanced integration between Google Analytics 4 and Zoho PageSense

Universal Analytics retires: Unlock advanced insights with enhanced integration between Google Analytics 4 and Zoho PageSense




Universal Analytics (UA), the predecessor of Google Analytics, debuted in 2012. For nearly a decade, it played a crucial role in helping website owners understand their audience and gauge their online success. 
However, as technology and user behavior evolved, it became evident that a more advanced and adaptable solution was necessary. With UA officially sunsetting on July 1, 2024 (resulting in data deletion within a week) and Zoho PageSense ceasing data transfers to UA by December 15th, 2023, we strongly recommend swiftly migrating all your data to Google Analytics 4 as soon as possible.

The compatibility of Zoho PageSense and Google Analytics:

Integrating Google Analytics 4 (GA4) with Zoho PageSense through Google Tag Manager (GTM) combines the robust reporting and data visualization capabilities of GA4 and Zoho PageSense, allowing you to create comprehensive, data-driven reports. Whether you're managing multiple A/B or Split URL experiments, the integration streamlines the process by consolidating visitor data, simplifying analysis, and optimizing experiments.
Plus, seamless event tracking and experiment analysis becomes a breeze, as GA4 syncs PageSense experiments and relevant data for a holistic view of your website's performance. You can gain valuable insights, measure experiment impact, and make informed decisions for optimization. It also simplifies comprehensive conversion tracking, considering every event within GA4 as a conversion opportunity. Dig deeper into user behavior, spot recurring patterns, and enhance your website's performance with precision.
By harnessing the combined capabilities of GA4 and Zoho PageSense, businesses can make data-driven decisions to enhance website performance and achieve their goals.
Ultimately, this integration helps you make smarter choices and obtain better results through encouraging a more data-driven and user-centric approach to digital marketing and website optimization.
We already have our PageSense and Google Analytics 4 integration live. For more detailed information on how to set up your integration please refer to our help document. We hope this documentation helps make the process easy for you. If you need more explanation or have any questions, please feel free to reach out to us at support@zohopagesense.com.




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