Give your organization a branded login experience with White Labeling

Give your organization a branded login experience with White Labeling

When users log in to their email, the URL they land on is often the first thing they notice. A generic login page can feel disconnected from your organization's identity, especially when you have already established a strong brand presence. 

For administrators, offering a familiar and professional login experience is a simple yet effective way to build user trust.

What is the White Labeling feature?

The White Labeling feature in the Zoho Mail Admin Console allows administrators to replace the default Zoho Mail login URL with a custom URL that reflects your organization's own domain — such as mail.yourdomain.com. This gives your email a branded identity that feels native to your organization rather than a third-party service.

Key use cases

  1. Client-facing organizations: A branded login URL such as mail.yourcompany.com reinforces credibility and ensures your communication channels reflect a consistent professional identity.
  2. Enterprise-wide rollout: Rolling out Zoho Mail to a large team becomes smoother when users land on a familiar, branded page instead of an unfamiliar third-party URL.

Why it matters for admins

  1. Brand consistency
    A custom login URL reinforces your organization’s identity and creates a more familiar, trustworthy login experience.
  2. Improved user experience
    Users can access their email through an easy-to-remember, branded URL—reducing confusion and minimizing support requests.
  3. Secure access
    Generating a certificate from the Admin Console ensures your custom login URL is protected, helping safeguard user credentials and organizational data.

Steps to configure White Labeling

Below are the steps involved to configure a Customized Login URL:
  1. Access the White Labeling page in Zoho Mail Admin Console and copy the CNAME Value.

  2. Configure a CNAME record in your domain provider's DNS manager.
  3. Generate certificate from Zoho Mail Admin Console.

Explore detailed steps to configure and set up customized login URL for your organization.