Revenue Management: #2 How to compute revenue?

 

In our previous post, we discussed the revenue recognition standards under IFRS 15 and ASC 606 and the five-step model. Now, let's examine three distinct business scenarios to see how the standards and model work in practice. This will help you understand the timeline and values, as well as the challenges that lie behind them. 

​

Scenario 1: One-time Product/Service Delivery

Imagine a custom furniture maker who takes an order in January and is paid $5000 up front for a handcrafted wall hanging that will be delivered in March. Applying the five-step logic from the previous post, the performance obligation here is fulfilled only when the wall hanging is delivered. That means the $5000 sits on the balance sheet as unearned/deferred revenue until March (promised delivery), and computation for a one-time product or service is simple. Record $5000 as recognized revenue in March in one short.

Service	Handcrafted Wall Hanging
Month	Deferred Revenue	Recognized Revenue
January	$5000	$0
February	$5000	$0
March	$0	$5000

 

Scenario 2: Subscription-based Services

Let's picture an online training application that charges $120 for a 12-month training, paid upfront in January. The seller's obligation is to provide sessions once a month. The computation here is straightforward. $120 / 12 = $10 per month. Recognition happens each month as the service is delivered throughout the subscribed period.

Service	Online Training Application
Months	Deferred Revenue	Recognized Revenue
January	$110	$10
February	$100	$20
March	$90	$30
April	$80	$40
May	$70	$50
June	$60	$60
July	$50	$70
August	$40	$80
September	$30	$90
October	$20	$100
November	$10	$110
December	$0	$120

 

Scenario 3: Hybrid Model

Consider a marketing agency that sells a $5000 package made up of two components: a $2000 website redesign, which will be completed in two months, and $3000 of social media management spread across six months. Under the five-step approach, there are two obligations, and while recognizing the revenue, recognize each portion as its obligation is satisfied.

​

While computing, $2000 is recognized fully in the second month as and when the website goes live, and $3000 will be divided for the six months and recognized at $500 per month. 

Service	Website Redesign		Social Media Management
Months	Deferred Revenue	Recognized Revenue	Deferred Revenue	Recognized Revenue
January	$2000	$0	$2500	$500
February	$0	$2000	$2000	$1000
March			$1500	$1500
April			$1000	$2000
May			$500	$2500
June			$0	$3000

 

The Real Challenge in Revenue Recognition

While these examples are easy to follow individually, businesses rarely operate with just one recognition rule or pattern. A software company might bill monthly for some services and yearly for others, and sell one-off onboarding sessions. A manufacturer might deliver large contracts in milestones while earning recurring revenue for maintenance contracts.

​
So, a single business may have a recognition period that is monthly, yearly, or sometimes quarterly. One can recognise revenue at the start of a specific service, and the other may decide to do it at the end of the period.   

Different recognition periods, billing cycles, start and end dates, upgrades and downgrades, and other contract amendments can easily make revenue recognition a nightmare for business stakeholders.

That's why businesses use revenue management tools like Zoho Billing to automate the calculation and gain accurate, detailed, and meaningful insights. These tools encapsulate the five-step model framework into repeatable calculations, so every contract is treated consistently and in compliance with global standards.

The next post'll show how a revenue management tool helps you configure recognition settings and turn these computations into audit-ready reports. 

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• Hari Hara Sudhan. S

  

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