Introducing WhatsApp Marketing with Zoho Marketing Automation

Introducing WhatsApp Marketing with Zoho Marketing Automation

Dear Marketers,

In the world of marketing, personalizing engagements with customers is often exhaustive but—thanks to WhatsApp—not exactly mysterious. WhatsApp has evolved from a simple messaging platform to a sophisticated tool for sending out marketing campaigns. Why not use it to reach your audience? To do so, it also helps to have a comprehensive marketing tool.
 



On that note, we're delighted to announce that Zoho Marketing Automation now integrates with WhatsApp and offers dedicated features. The all-new WhatsApp Integration will be available instantly for Zoho Marketing Automation 2.0 users.

Equipped with the vision of simplifying marketing, Zoho Marketing Automation provides the tools marketers need to optimize their marketing strategies.



What can marketers expect from Zoho Marketing Automation's WhatsApp integration?


Seamlessly connect WhatsApp Business accounts to Zoho Marketing Automation

Our platform ensures a hassle-free transition by enabling you to integrate your WhatsApp Business account effortlessly and run endless WhatsApp promotional campaigns.


Choose from a library of templates

Craft messages on your own or choose from a dedicated library of messaging templates. You can easily design and send templates for quick review. Users can personalize their messaging with emojis, images, videos, CTAs, and documents to make it interactive. And just like any other campaign, you can schedule it for optimal open rates.

 

Intuitive WhatsApp Campaign Builder

Empower your outreach endeavors with intuitive WhatsApp campaign builder. Our user-friendly interface simplifies the campaign creation process, enabling you to design impactful messages without effort.

 

Flexibility to choose from multiple registered phone numbers

Brands can seamlessly broadcast messages and choose between multiple WhatsApp numbers based on their campaign performance. This way you can deliver your messages to multiple lists with multiple phone numbers.


Target your audience with segments and smart filters.

You can also segment your audience based on their behavior across WhatsApp campaigns, or implement smart filters to target specific demographics. You can run campaigns to carefully curated lists, segments, tags and even custom groups.

 

Get detailed campaign analytics

With our in-depth analytics, you'll gain a holistic view of your WhatsApp campaign performance, including engagement metrics, conversion rates, and audience behavior patterns. With access to this data, you can refine your strategies, optimize targeting, and achieve greater campaign effectiveness.


Use role-based permissions for enhanced security

Streamline access controls and bolster security with role-based permissions tailored to your team's needs. Customize permissions based on roles to ensure that each user has the right level of access they need to carry out their responsibilities. With fine control over data and functionality, you can maintain data integrity and protect sensitive information effectively.



Pricing Model

WhatsApp pricing will be an add-on pricing model similar to SMS pricing and will be available by default on all our pricing plans. We'll follow a pay-as-you-go model for WhatsApp marketing and users can send campaigns whenever they need without any expiry. With WhatsApp chat rates based on conversations initiated through business and users have to pay for what they use. Fees per conversation vary by country, offering an adaptable pricing solution.

Here's the pricing page link.

Note: WhatsApp charges for conversations and not individual messages. Conversations are 24-hour message threads between you and your customers. Conversations are opened and charged when messages you send to your users are delivered.

How we add value in WhatsApp Marketing?  


Native integration with WhatsApp - As Zoho is a WhatsApp Business Solution Provider(BSP), businesses can connect their WhatsApp Business account and drive marketing effortlessly. It's important to note that you cannot execute WhatsApp campaigns from your personal WhatsApp account or your WhatsApp Business app from your personal mobile. Brands need an officially verified WhatsApp Business Account which is integrated to a WhatsApp Business Solution Provider such as Zoho. With Zoho as a BSP, businesses can get the verified account green tick, communicate with customers proactively, and send transactional/promotional WhatsApp messages.

No additional charges - Zoho Marketing Automation does not add any margins to the pricing Meta offers for WhatsApp and charge the same price as exactly as Meta. Businesses need to pay only for the conversations based on their interactions.

Multi-language support - We support over 71 languages for WhatsApp messaging and has default Right-to-left editors for languages like Hebrew, Arabic etc. Brands can localize their messaging based on the country they are targeting and personalize content with emojis, images, videos, documents or CTAs. 

if you have any specific requirements or queries for us, please reach out to us at support@zohomarketingautomation.com 

Happy WhatsApping!

The Zoho Marketing Automation Team

 




    • Sticky Posts

    • Marketer’s Space - Automating CRM Actions with Journeys – Part 2

      Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you

    • Introducing automation and utility conversations in WhatsApp marketing

      We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating

    • Tip of the week 02 - The art of 'seeing' your leads

      What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

    • Zoho Marketing Automation Update: Topics, Contacts, and List Management

      At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

    • Important: Zoho MarketingHub is now Zoho Marketing Automation

      Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

    • Recent Topics

    • Zoho Desk Domain mapping / Cloudflare CNAME not recognized

      Hello, my website is behind Cloudflare and SSL. From the Cloudflare control panel I added a CNAME record such as support.mydomain.com pointing to desk.cs.zohohost.com but I'm stuck with the message "Make sure you've mapped the CNAME entry..."

    • Create an Eye-Catching Announcement Widget for Your Help Center

      Hello Everyone! In this week’s edition, let’s explore how to keep your customers updated with exciting news in the Help Center. See how ZylkerMobile wowed their customers by bringing updates right to their portal. ZylkerMobile, the renowned brand for

    • I want to add my other zoho account in same pc

      why does zoho restrict me doing many things as i also want to add my second mail account bit its not allowing me to do that

    • Search in Zoho Community Not Working

      I realize this is a bit of a meta topic, but the search for the various Zoho Communities appears to not be working. I'm under the impression that they run on some version of the Zoho Desk platform, so I'm posting this here.

    • Capture Stripe’s Customer ID

      Does anyone know of a way to capture Stripe’s customer ID that is created when the form/payment is processed? I would like to have the customer ID stored in our CRM so we could utilize in some custom functions down the road.

    • Custom Modules - Where are Comments??

      In the standard ticket module and in the tasks module, we have an interactive comment box that we can post important details/notes and can tag others if needed. Where is this functionality for Custom Modules? Ideally, custom modules would have very similar,

    • スマホでキャンペンメールを見ると正しく表示されない

      キャンペーンのメール（HTML）を作成しましたが、スマホ表示に切り替えると正しく表示されません（添付参照）過去に作成したキャンペーンでは特に意識してませんでしたが、問題なく表示されていたようです。うまく表示される場合とされない場合の違いは何でしょうか？

    • Dynamic Signature - Record owner

      Hi everyone, I’m using Zoho Writer merge templates from Zoho CRM and have two questions: Owner signature: How can I automatically insert the CRM record owner’s signature in the merged document? I’m not sure where this signature is stored or how to reference

    • Color of Text Box Changes

      Sometimes I find the color of text boxes changed to a different color. This seems to happen when I reopen the same slide deck later. In the image that I am attaching, you see that the colors of the whole "virus," the "irology" part of "virology," and

    • PUNJAB NATIONAL BANK (CORPORATE) INDIA - NOT AVAILABLE IN BANKING

      Dear sir, Kindly fix it. PUNJAB NATIONAL BANK (INDIA) is available but PUNJAB NATIONAL BANK (CORPORATE) is not available. Kindly enable this banking since we need to categorize the entries. Regards, Sanjay Jena email id/ user id : travewithmerchant@

    • Applications built with Zoho Creator

      Hi, I’m really interested in seeing how others have built their application using Zoho Creator, especially those designed for external users (clients, vendors, or the public). If you’ve developed something along those lines and don’t mind sharing, I’d

    • Amazon invoice in Zoho Books

      I have just made my first few sales on Amazon India. Amazon Seller account generates invoices for the sales made on Amazon. These invoices are sent to customers also. Now when I was only making offline sales, I used to create Invoices in Zoho Book. Now

    • Exported Slide Image Lacks Portion of the Background Image

      This does not always happen, but when I export (or "download") the rendered image of a slide, it sometimes lacks a portion of the background image. I created a sample slide deck to demonstrate it and shared it with the admins. It is also publicly available

    • CUSTOM FUNCTION GIVE ERROR #EVAL!

      CUSTEM FUNCTION CREATE KYA ZOHOSHEET ME US FUNCTION KO USE KIYA LEKIN DATA TO SAHI HAI LAKIN DATA SHEET ME NAHI LAG LAHA HAI KRUPYA SOLVE KARE MY CODE IS float ADDTWO_TWO(float NO1, float NO2) { ADD = NO1 + NO2; return ADD; }

    • Sales Order, Invoice and Payment numbers

      Hi zoho friends, it is me again, the slow learner. I'm wondering if there is a way to have it so the Sales order, invoice and payment numbers are all the same? It would be easier for me if they were the same number so there is not so many reference numbers

    • Items Below Reorder Point Report?

      Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something s

    • Enhance Sign CRM integration

      Hello all, I'm working on a custom Deluge script to enhance the integration between Zoho CRM and Sign by using a writer merge template for additional flexibility. I want to replicate the post-sign document integration that exists between CRM and Sign

    • Automatically Add Recurring Zoho Meeting Events to Zoho Calendar / Zoho Meeting Calendar

      Hello Zoho Meeting Team, Hope you are doing well. We would like to request an enhancement regarding recurring meetings created inside Zoho Meeting. At the moment, when we schedule a recurring meeting in Zoho Meeting, it does not appear in Zoho Calendar

    • Shortcut to fill a range of cells

      Good evening: I'm writing because I haven't been able to find a feature that allows you to select a range of cells, type in one of them, and then use a key combination to type in all of them. In Excel, the keyboard shortcut is Ctrl+Enter. I haven't found

    • Passing the CRM

      Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when

    • External User onboarding for zoho connect is not really intuitive.

      So the external user is sent an invite, which has a button that directs them to login to zoho to view the invite, but if they don't have a zoho account, they cannot access that invite, which seems kinda silly, as there is not real way on for them to create

    • Playback and Management Enhancements for Zoho Quartz Recordings

      Hello Zoho Team, We hope you're all doing well. We would like to submit a feature request related to Zoho Quartz, the tool used to record and share browser sessions with Zoho Support. 🎯 Current Functionality As of now, Zoho Quartz allows users to record

    • Bigin Android app update: Zoho Books integration

      Hello everyone! We’re excited to introduce Zoho Books integration on the Bigin Android App. Once the integration is completed in the web(bigin.zoho.com), the Zoho Books tab will be visible in detail View of Contacts, Companies, and Pipeline records. The

    • IMAP Migration from Gmail

      I have been trying to import my email from a Gmail server and keep receiving the following error. I have reduced the security, activated imap and no improvement. The link to the Google support item has not helped. Unable to connect to your account. Please

    • Your Incoming has been blocked and the emails will not be fetched in your Zoho account and POP Accounts Click here to get unblocked.

      When entering my account, this error is thrown at me, and I deleted a good part of my deleted messages, but I still can not unblock it, I would appreciate your help. reservas@lineasperutravel.com

    • Email login error

      Login successfully but email page error

    • Request for Creating Multiple Email Accounts on One Mobile Number

      Dear Zoho Team, I am planning to shift all my work-related communication to Zoho Mail because of its reliability and features. For my work, I need to create 3–4 separate email accounts for different purposes. Could you please confirm if it is possible

    • Signature issue

      Problem: The signature does not appear when replying or forwarding an email. solve issue: settintgs/Signature Check option place a signature above the content with quotation marks

    • Unable to Receive Emails on Zoho Mail After Office 365 Coexistence Setup – Error: 553 Relaying Disallowed

      Hello, My domain name is bigniter.com, and I’ve been using Zoho Mail as my email service provider without any issues. Recently, I followed the steps outlined in the Zoho documentation to enable Coexistence with Office 365: 🔗 https://www.zoho.com/mail/help/adminconsole/coexistence-with-office365.html#multi-server

    • mail admin not loading

      i am trying to login to mailadmin ... gears keeps rotating forever... its not a password issue whats so ever ... not cookies issues whatsoever from android app i can login but there so few things to do from there .. i changed ip address the same... i

    • Unify All Zoho Video Meeting Experiences into One Standardized Platform

      Hi Zoho Team, We would like to share an important user experience concern regarding the current state of video meeting functionality across the Zoho ecosystem. The Problem Within Zoho, there are multiple ways to initiate or schedule a video meeting: Zoho

    • Unify All Zoho Video Meeting Experiences into One Standardized Platform

      Hi Zoho Team, We would like to share an important user experience concern regarding the current state of video meeting functionality across the Zoho ecosystem. The Problem Within Zoho, there are multiple ways to initiate or schedule a video meeting: Zoho

    • Unify Overlapping Functionalities Across Zoho Products

      Hi Zoho One Team, We would like to raise a concern about the current overlap of core functionalities across various Zoho applications. While Zoho offers a rich suite of tools, many applications include similar or identical features—such as shift management,

    • Zoho One Backup of entire account

      Hello, When using Zoho one is there a way to backup your entire account of all apps that you are using \ activively using in a single step or do you have to backup each applications data individually? Thanks,

    • CRM Mobile reports

      When our engineers finish a job they like to email the customer a job report. This is best done todate as an email template but we can find no way to include an image field from that module. Is there any other options?

    • why cant i access my email account. it keeps asking me for reverifiying my account by entering my password.

      I cant access my account. it keeps asking me for reverifcaton by entering my password. once its entered it asks for it over and over.

    • Issue with “CC” and “Subject Details” of the initial mail when reply / replied all / forward using Zoho Mail Client (Desktop / Web Mail / Mobile App)

      It is observed that when I reply / reply all / forward a mail using Zoho Mail Client (Desktop / Web Mail / Mobile App), the “CC” and “Subject Details” are omitted from the mail which was replied/forwarded. However this is not the case with outlook mail

    • Unable to send Emails - 452 4.3.1 Temporary System Error

      Whene ever i request smtp server to send the email (without attachment). i recieve error "452 4.3.1 Temporary System Error"

    • I can't receive email

      I cannot receive any email sent to my Zoho email after the free upgrade plan trial is finished.

    • Help for the alisa adding

      Sorry, I would like to add a paypal alias on my domain email address. However, the system blocked it. How can I do it?

    • Next Page