Marketer's Space: Targeted messaging : Leveraging Zoho Campaigns for Effective Communication

Marketer's Space: Targeted messaging : Leveraging Zoho Campaigns for Effective Communication

Hello Marketers,

Welcome back to Marketers’ Space! Targeted messaging ensures your communication reaches the right audience - boosting engagement, conversions, and overall campaign success. In this post, we’ll be looking at targeted messaging to create high-impact campaigns with Zoho Campaigns’ multichannel capabilities.

Zylker Solutions, a B2B company in software and design tools, is scaling rapidly and opening new physical stores across the US. These stores offer product demos, training, and co-working spaces. To promote the store openings, the marketing team needed a multichannel strategy that connects with clients across touchpoints. We’ll look at how they use Zoho Campaigns to make it happen.

Capturing Interest with Pop-ups 

Zylker’s campaign begins with a pop-up created using Zoho Campaigns, “Zylker Stores opening near you! Register to attend our launch event.”


Using Zoho Campaigns’ built-in pop-up templates, the team customizes the page body, text, input fields, and CTA button. They also adjust the timing and placement. For instance, the pop-up is triggered after the visitor scrolls through a portion of the page indicating genuine interest.

This is done to catch attention without disrupting the user experience. They can also customize the confirmation email or thank-you message. Once a visitor submits the form, they’re added directly to a mailing list.
From here, marketers can choose from advanced options like:
  • Pushing contacts into Zoho CRM
  • Pushing to a workflow

This simple pop-up becomes a gateway for deeper engagement.

Sending Emails to Engaged Contacts

Whether you’re announcing a product launch or promoting an event, Zoho Campaigns is built for sending email campaigns to a large audience with ease.

Once a visitor registers via the form, Zylker’s marketer Shirley uses Zoho Campaigns’ drag-and-drop email editor to create personalized emails that reflect the brand and announce the launch specifics like location, timing, key speakers, and more. With customizable templates and scheduling options, Zoho Campaigns makes it easy to send timely, professional emails to a large audience.

She sends out:
  • Welcome emails confirming their spot
  • Reminder emails a few days before the event
  • A final “See you there!” message with directions and event highlights
This helps build anticipation while keeping leads engaged in the run-up to the launch.

Sending SMS Reminders

With Zoho Campaigns, you can also send SMS messages to a large audience, making it easier to reinforce your message across channels.

To ensure no one misses the big day, Shirley also schedules SMS reminders for registrants who engaged with the emails. Since SMS messages have high open rates, it’s the perfect last-mile communication tool. A short and clear message like “Don’t miss the Zylker Store launch near you tomorrow at 11 AM. We’ll see you there!” keeps the momentum going.
Zoho Campaigns allows seamless integration with multiple SMS gateways, enabling Shirley to execute this final nudge with ease.


Zoho Campaigns is designed to help marketers send large-scale campaigns with ease. From email to SMS campaigns, it brings all your marketing tools into one place. You can use it to deliver timely, targeted messages to a wide audience, making campaign execution simple, efficient, and impactful. See you in our next post, where we’ll explore more ways to elevate your marketing with Zoho Campaigns. Until then, happy marketing!
 
Regards,
Pearlin Nitika
User Education
Zoho Campaigns Team
 

    • Recent Topics

    • Lost the ability to sort by ticket owner

      Hi all, in the last week or so, we have lost the ability to sort tickets by Ticket Owner. Unlike the other columns which we can hover over and click on to sort, Ticket Owner is no longer clickable. Is it just us, or are other customers seeing this too?

    • Placeholder doesnt work in email tempalate

      Hi Team,  I have put in the customer happiness rating place holder in my email template but when I pick the template in my ticket and send it to client, the place holder doesnt get generated. What am I missing here? screenshot attached. 

    • Search API filter/sort ignores comment-triggered modifiedTime updates

      Summary When a comment is added to a Call or Account, the parent record's modifiedTime is correctly bumped. This bumped value is visible in: GET /api/v1/calls/{id} ✅ GET /api/v1/calls/search without a filter ✅ — the record's response body shows the new

    • Automation#17: Auto-Create Tasks in Zoho Projects Upon Ticket Creation in Zoho Desk

      Hello Everyone, This edition delivers the solution to automatically create a task in Zoho Projects when a ticket is created in Zoho Desk. Zylker Resorts uses Zoho Desk for bookings and handling guest requests. Zylker resorts outsources cab bookings to

    • Introducing parent-child ticketing in Zoho Desk [Early access]

      Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

    • Remove Bounced email addresses from CRM after running a campaign

      HI, Is there a simple way to remove bounced leads in the CRM where there email doesn't exist anymore after running a campaign?

    • Building a custom site

      do we have an option in Zoho to build custom sites like adding custom functionalities? want to make a site like jumble puzzle answers for today. Is it doable? Please assist.

    • How to Automate an Unsubscribe based on Scoring

      I automatically assign a negative point score to bounced emails and would like to automate unsubscription of these emails from our Campaigns, without losing the contact data. (Oftentimes the lead is no longer at a business, but I want to keep the business

    • Recurring Addons

      Hi, I know you can set the pricing interval for addons to weekly, monthly and yearly & set it for one off or recurring, which these are fine as a base addon item. It really would be helpful if when creating a subscription when you add on the addon item

    • Start Workflow from Deluge Script

      I have developed a customized process from our CRM that leverages a deluge script to create a statement of work document. Once the document has been created via the merge and store function, I would like the ability to start a workdrive review & approve

    • Option+C shortcut conflict

      In the latest Cliq release, you introduced `Option+C` shortcut to start a new audio call. In Polish, `option+C` is used for letter `ć`. I changed this button combo but `Option+C` is still being blocked and doesn't allow me to write letter `ć`.

    • Need Easy Way to Update Item Prices in Bulk

      Hello Everyone, In Zoho Books, updating selling prices is taking too much time. Right now we have to either edit items one by one or do Excel export/import. It will be very useful if Zoho gives a simple option to: Select multiple items and update prices

    • Items Landed Cost and Profit?

      Hello, we recently went live with Zoho Inventory, and I have a question about the Landed Cost feature. The FAQ reads: "Tracking the landed cost helps determine the overall cost incurred in procuring the product. This, in turn, helps you to decide the

    • How to set custom Sales Order numbers

      I am trying to create Sales Orders with data from Jotform submissions. Auto number generation is disabled within Books. Whereas the flow Input recognizes the number (40732 in this example), the Output does not. How can I fix this? I'd like the number

    • Displaying Rate Inclusive of GST per unit

      Hello, Currently when I enter the pricing of a line item it shows the overall amount (price including tax * quantity). I would like to see price/unit inclusive of GST. Is there any way to simplify this and to be able to view it? I've attached my current

    • RouteIQ user Licensefor Non–Zoho One User

      Zoho RouteIQ needs to be purchased for Zoho CRM. The current setup uses the Zoho One plan, but RouteIQ is required for a different user who is not part of Zoho One. However, they need access to routes and customer details within RouteIQ for planning their

    • Introducing the New Applications Module

      We're excited to introduce the Applications module, a powerful new feature designed to revolutionize how you manage job applications. This module offers a more streamlined, efficient approach to tracking and processing candidates throughout your recruitment

    • Zoho Browser??

      hai guys, this sounds awkward but can v get a ZOHO BROWSER same as zoho writer, etc. where i can browse websites @ home and continue browsing the same websites @ my office, as v have the option in Firefox, once i save and close the browser and again when i open it i will be getting the same sites. If u people r not clear with my explanation, plz let me know. Thanks, Sandeep  

    • since the new interface of ZOHO writer can't turn of automatic reminder option for merge documents

      Since the new interface of ZOHO writer I have this problem. I have a large set of templates that I use to send documents to ZOHO Sign. But now in all those templates the box for Sending reminders is ticked, which i don't want. But even if I untick the

    • Sales Allowed Beyond Available Stock and Payment Recorded Without Restriction

      Hi, While testing in Zoho Inventory, I noticed that a sales order can be created with a quantity exceeding the available stock in the selected warehouse. In my case: Available stock: 5 units Ordered quantity: 6 units Despite this: I was able to convert

    • Function #25: Automatically generate purchase orders from a sales order

      We kicked off the "Function Fridays" series with the goal of helping you automate your everyday accounting tasks. As we delve into today's post, I'm delighted to announce that we're here to present the 25th custom function in this series. While it is

    • How can I add Material cost to a project?

      Hello, We use Zoho project to manage scheduled work. This consists in labour tasks and matrials cost. How can I add the material budget, then teh cost to the project? Thanks Barbara

    • Mail bounces due to bad reputation

      Good evening. I'm seeing these errors from both hotmail/outlook and yahoo, as well as hard bounce from Virgin Media and talktalk for some time now. Bounce category: Connection issues Reason: uncategorized-bounce Message: 4.7.650 The mail server [136.143.188.237]

    • Automation Series #3: Macro vs Workflow in Zoho Desk

      Workflows vs Macros in Zoho Desk: Choosing the right help desk automation This post is part of the "Desk Automation Series," Chapter 1. Through this series, we will help you choose the right automation type in Zoho Desk by comparing commonly confused

    • Limiting the form - Zoho People

      Hi Team, I would like to limit the number of form/request submissions for employees within a given month. For example, if an employee has already submitted 3 requests in the current month, they should not be allowed to submit any further requests. An

    • Introducing our new 'Extension Development' Series!

      Hello users, We're excited to launch a new series on 'Building Extensions in Zoho Sprints' where the workspace owner or developers can learn to customize the workspace to meet their unique or niche requirements. Each post in this series will guide you

    • Product Updates in Zoho Workplace applications | March 2026

      Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications for the month of March. Zoho Mail Create Collections Under Categories in Bookmarks Create multiple collections under categories

    • How to install Widget in inventory module

      Hi， I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?

    • Credit card transactions are backwards after importing statements

      I am new to Zoho Books so I'm importing my firm's bank and credit card statements in. My credit card statements have a single column with negative numbers so that is the option I chose. But when I went to categorize the credit card transactions, I can

    • BMO bank connection not working with either Yodlee or Plaid

      Been experiencing this issue for almost a month now. Anyone else?

    • How to reduce inventory valuation when not tracking individual items?

      We purchase clothing items wholesale, embroider them with a company's logo, then resell. The garment style, size, color, etc. changes according to a customer's desire, so we don't track the individual item's purchase within Zoho Inventory unless there's

    • Stage-probability mapping feature in custom module

      Hi, I'm building a custom module for manage projects. I would like to implement the stage-probability feature that Potentials has. Is this possible?

    • Mastering Zia Match Scores | Let's Talk Recruit

      Feeling overwhelmed by hundreds of resumes for every job? You’re not alone! Welcome back to Let’s Talk Recruit, where we break down Zoho Recruit’s features and hiring best practices into simple, actionable insights for recruiters. Imagine having an assistant

    • Zoho Books - France

      L’équipe de Zoho France reçoit régulièrement des questions sur la conformité de ses applications de finances (Zoho Books/ Zoho Invoice) pour le marché français. Voici quelques points pour clarifier la question : Zoho Books est un logiciel de comptabilité

    • Zoho Home Tasks View - any way to add conditional formatting?

      Hello! Is there any way to add conditional formatting to the tasks window under Home Page? Id like tasks to be shown in green/yellow and red depending on its task date. I know Classic View shows colorfull icons: But its not possible to add any custom

    • User Name in Zoho Cliq Not Updating Across Apps?

      We updated the name of a user in Zoho. (From Sue to Taylor) Her name has not been updated in Cliq on all apps. When in Zoho One, if I go to Cliq directly, it is correct, but if I am in another app, and the Cliq bar pops up on the bottom, it will be the

    • New Customization options in the module builder: Quick Create and Detail view

      Hello everyone, We have introduced two new components to the module builder: Quick create and Detail view. The Quick Create Component It is a mini form used to create a record and associate it to the parent record from a lookup field. For example, if you have a Deals lookup in the Contacts module, then you can associate existing deals or create a deal and associate it with the contact. You can customize this Quick Create form by adding standard as well as custom fields. There is no limit to the number

    • How do I automate my package and shipment process

      Hey, I have a very basic problem regarding automating my package and shipment. My business does not require me to have those modules and manage them currently and since I'm new to zoho I want to start with just the basics. I just need to automatically

    • How to take result of calculation in a form and subtract from a value in another form

      I'm using the following code on successful form submission to perform a calculation and enter the result into a field a shown below input.Space_Used = ifNull(input.Area_In_Square_Meters,0) * ifNull(input.Total_Stock,0); I now need the result above, the

    • Missing Fields in Lead Conversion Mapping

      I’ve been using Zoho CRM since 2013 to manage leads and convert them into contacts and jobs. When I convert a lead to a customer, I create a new contact and a job. Previously, this process automatically transferred key information from the lead to the

    • Next Page