I think Zoho Marketing Automation can best differentiate itself from the Zoho Campaigns and other Marketing related products better by tying the entire suite of marketing tools together not only in a viewable instance but in terms of developing internal team collaboration to make seamless visitor and customer experiences.

In Adobe Experience Manger this is accomplished through their software acting as the hub for the CMS (Content management/ECM (Enterprise Content Management) not only configuring a unified planner but also by connecting the separate marketing software into one content management and digital asset management system to make the storage, reuse, and tracking of all content within the marketing departments accessible for building engagement through online community experiences through brand-owned and non-owned user groups and forums.

I can see how this is being done so far through the back-end integration of Zoho's other marketing related software. It seems others cannot see it as they may not have experienced this comparative tool in action.  Here is where some additional integrations and training from Zoho could simplify this possible end game for marketing teams

Like this overview: https://youtu.be/vS58s8KS0nc?si=5Vq_LYygCTFeq-uD

Consider upgrading Zoho Marketing Automation through Workdrive integration for the creation of a Digital Asset Management tool where we can connect to unique digital  scaling within Zoho Campaigns, Sites, Marketing Automation, or Commerce?  

I like the Administrative Experience Efficiencies of reporting and monitoring as well that may be the best and easiest efficiency that users of MA should get which is faster deployment tools than the users of standalone apps.