Pricing Strategies: #5 Stay local, Price & Sell Global

Arun had always dreamed of taking his handmade craft business beyond his hometown. For years, he sold locally. Most of his customers are familiar faces, in our usual currency and with the exact expectations.

​
But one day, a traveller visited his workshop and said, "These pieces are beautiful. You should sell them online. People abroad would love this!"

​
Arun took a minute to process those lines and laughed at first,"Online? Abroad? I wouldn't even know how to set pricing!"

​
But over the next few weeks, he continued to meet people from different cities, even other countries, who wanted to buy his products. Each conversation ended in the very same way:

"Can you tell me the price in Euros?"

"Do you ship to the US? How much would this cost?"

"Do you have a price catalog for our currency?"

He pulled out his phone, typed numbers into a calculator, hesitated, then stated a price. The visitor nodded politely but didn't look confident.

​
He clearly sees an opportunity to take his craft worldwide. But he felt that selling globally isn't hard; pricing it globally is where the real challenge lies.

He couldn't keep manually converting currencies.

He couldn't maintain separate price versions for each region.

He couldn't risk inconsistent pricing across online and offline channels.

Arun needs a system that lets him stay local but sell confidently anywhere in the world.

​
That's when he discovered Pricelist in Zoho Billing, a feature designed precisely for this.

Pricelist in Zoho Billing 

Pricelist lets you adjust how your product, plan, or add-on is priced for specific customers or markets. Prices can be tailored to different markets, currencies, and customer types, without changing the item's base price or subscription rate. Let's unpack different options we have in setting up Pricelist in Zoho Billing.

Markup & Markdown Pricelist 

Markup/Markdown pricelist lets you apply a percentage adjustment across your entire item catalogue.

You can apply:

• Markup to increase all item rates.

• Markdown to decrease all item rates.

 Best Fit for,

• Corporate distributors

• Wholesale partners

• Regional segment

• Festival or promotional pricing

 Strategic Advantage:

Businesses save hours of manual rate updates and can rapidly adapt pricing for promotions, market shifts or channel-specific strategies.

 

 Individual Item Pricelist 

Unlike markup/markdown, an individual-item pricelist allows

• Custom rates per item.

• Pricelist in different currencies.

• Discount within the pricelist.

Best fit for businesses that,

• Sell globally in different currencies

• Offer varied pricing for different customer segments/groups

• Manage extensive catalogs with diverse margins.

Strategic Advantage:

It lets you tailor prices for region, currency, and customer type without duplicating items or plans. This significantly increases competitiveness and conversion in the global market.

 

Pricelist for Subscription Items 

Pricelists allow you to maintain multiple selling rates for subscription items, plans and addons. You can price them in different currencies, and the pricelist can be associated with various customer categories during sales.

Best fit for businesses that,

• Sells products/services worldwide.

• Have wholesale vs retail differences.

• Offering a region-based subscription discount/price

Strategic Advantage:

Provides control over product pricing across markets, ensuring no customer gets an incorrect rate or currency. This keeps the subscription system clean while still supporting global expansion and segmented pricing.

Pricing Schemes  in Pricelist

Individual-item pricelist supports two pricing schemes.

1. Unit Pricing: Single flat rate per item/unit.
2. Volume Pricing: Pricing varies based on order quantity.

Strategic Advantage:

A unit-based pricelist is ideal for transparent, standardised pricing, while volume pricing encourages bulk purchases and builds strong B2B relationships.

 Importing Pricelist 

Zoho Billing supports CSV import to update custom pricing. This helps in managing extensive catalogs and for businesses that revise prices frequently.

Strategic Advantage:

Bulk import ensures accurate, consistent management of pricing changes while eliminating repetitive manual entry.

 Associating Pricelist to Customers 

In Zoho Billing, in addition to selecting the pricelist when creating a transaction, you can assign the pricelist directly to customers. This helps in preconfiguring customers with negotiated pricing. By associating a pricelist with the customer, you can clearly segment distributors, wholesalers, and retail buyers and automate transactions rather than process them manually.

Strategic Advantage:

Every transaction automatically reflects the correct prices; no manual edits are required, and the configured pricelist is applied.

 

Pricelist in Pricing Widget 

In Zoho Billing, customers can choose their preferred currency during checkout when you create and associate pricelist for the products on offer.  Customers can switch currencies using a simple dropdown or toggle and complete checkout with ease.

Strategic Advantage:

Local pricing reduces friction, increases trust and encourages customers to complete checkout confidently.

 

 What Pricelist Does to Business 

Pricelist enhances your ability to scale globally while keeping pricing consistent, competitive and customer-friendly. Pricelist turns a single business into a multi-market, multi-currency enterprise without operational complexity.

With a pricelist, you can speak to each customer in their language, starting with currency, region, and expectations.

You stay exactly where you are. Your pricing & product travel the world. 

Up Next: Common Mistakes in Pricing

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• Updates for Zoho Campaigns: Merge tag, footer, and autoresponder migration

  Hello everyone, We'd like to inform you of some upcoming changes with regard to Zoho Campaigns. We understand that change can be difficult, but we're dedicated to ensuring a smooth transition while keeping you all informed and engaged throughout the process.

• Saving sent email campaign as PDF

  I'm looking to add all campaigns sent to an archive folder in sharepoint. Is there anyway to accomplish this in Zoho Flow ? I'm falling at the first hurdle ... can I automatically save a sent campaign as a PDF to a folder location ?

• Exporting All Custom Functions in ZohoCRM

  Hello, All I've been looking for a way to keep about 30 functions that I have written in Zoho CRM updated in my own repository to use elsewhere in other instances. A github integration would be great, but a way to export all custom functions or any way

• How can Data Enrichment be automatically triggered when a new Lead is created in Zoho CRM?

  Hi, I have a pipeline where a Lead is created automatically through the Zoho API and I've been trying to look for a way to automatically apply Data Enrichment on this created lead. 1) I did not find any way to do this through the Zoho API; it seems like

• Conditional Layouts On Multi Select Field

  How we can use Conditional Layouts On Multi Select Field field? Please help.

• Make CAMPAIGNS email look as simple as possible

  Hi there I'm trying to make my Campaigns email look as much like a normal email as possible. I'm a bit stuck with the "justification" of the email email block. Can I LEFT JUSTIFY the "whole email" to make it look "normal"? (Please see screenshot attached)

• Appreciation to Qntrl Support Team

  We are writing this topic to appreciate the outstanding level of support from Qntrl Team. We have been using Qntrl since 2022 after shifting from another similar platform. Since we joined Qntrl, the team has shown a high level of professionalism, support,

• How can I hide "My Requests" and "Marketplace" icon from the side menu

  Hello everybody, We recently started using the new Zoho CRM for Everyone. How can I hide "My Requests" and "Marketplace" from the side menu? We don't use these features at the moment, and I couldn't find a way to disable or remove them. Best regards,

• Whatsapp Integration on Zoho Campaign

  Team: Can the messages from Zoho Campaign delivered through Whatsapp... now customers no longer are active on email, but the entire campaign module is email based.... when will it be available on whatsapp.... are there any thirdparty providers who can

• Quotes Approval

  Hey all, Could you please help in the following: When creating quotes, how to configure it in a way, that its approval would work according to the quoted items description, not according to quote information. In my case, the quote should be sent to approval

• Mandatory Field - but only at conversion

  Hello! We use Zoho CRM and there are times where the "Lead Created Date & Time" field isn't populated into a "Contractor" (Account is the default phrase i believe). Most of my lead tracking is based on reading the Lead Created field above, so it's important

• Different Task Layouts for Subtasks

  I was wondering how it would be possible for a subtask to have a different task layout to the parent task.

• Enable Free External Collaboration on Notecards in Zoho Notebook

  Hi Zoho Notebook Team, I would like to suggest a feature enhancement regarding external collaboration in Zoho Notebook. Currently, we can share notes with external users, and they are able to view the content without any issue. However, when these external

• Using data fields in Zoho Show presentations to extract key numbers from Zia insights based on a report created

  Is it possible to use data fields in Zoho Show presentations along with Zoho Analytics to extract key numbers from Zia insights based on a report created? For example, using this text below: (note that the numbers in bold would be from Zia Insights) Revenue

• Free webinar: AI-powered agreement management with Zoho Sign

  Hi there! Does preparing an agreement feel like more work than actually signing it? You're definitely not alone. Between drafting the document, managing revisions, securing internal approvals, and rereading clauses to make sure everything still reflects

• WhatsApp Channels in Zoho Campaigns

  Now that Meta has opened WhatsApp Channels globally, will you add it to Zoho Campaigns? It's another top channel for marketing communications as email and SMS. Thanks.

• CRM For Everyone - Bring Back Settings Tile View

  I've been using CRM for Everyone since it was in early access and I just can't stand the single list settings menu down the left-hand side. It takes so much longer to find the setting I need. Please give users the option to make the old sytle tile view

• Lets have Dynamics 365 integration with Zohobooks

  Lets have Dynamics 365 integration with Zohobooks

• Add notes in spreadsheet view

  It would be great if we could Add/edit notes in the spreadsheet view of contacts/leads. This would enable my sales teams to greatly increase their number of calls. Also viewing the most recent note in the Contact module would also be helpful.

• Opening balances - Accounts Receivable and Payable

  Our accounting year starts on 1st August 2013 and I have a Trial Balance as at that date, including Accounts Receivableand Accounts Payable balances, broken down by each customer and supplier. Q1 - do I show my opening balance date as 31st July 2013 or

• Announcing Kiosk 1.1 - Customize screen titles, configure new fields & actions, use values from your Kiosk to update fields, and more.

  Hello all We are back again with more enhancements to Kiosk. So what's new? Enhancements made to the Components Add titles for your Kiosk screens and adjust its width to suit your viewing preferences. Three new fields can be added to your screen: Percentage,

• Limited System because of Limited Number of Fields for Car Dealership

  Dear Zoho Support, we want to have all the information about a car inside of a car record. We want to have Zoho CRM as our single source of truth for our data, but the limited number of fields are not allowing that. The data consist of: technical data

• Cancel Subscription

  Hi , Im want to cancel my account but without success please help me to do it

• Making an email campaign into a Template

  I used a Zoho Campaign Template to create an email. Now I want to use this email and make it a new template, but this seems to be not possible. Am I missing something?

• Direct Access and Better Search for Zoho Quartz Recordings

  Hi Zoho Team, We would like to request a few enhancements to improve how Zoho Quartz recordings are accessed and managed after being submitted to Zoho Support. Current Limitation: After submitting a Quartz recording, the related Zoho Support ticket displays

• Multiple Cover Letters

  We are using the staffing firm edition of Recruit and we have noticed that candidates cannot add more than one cover letter. This is a problem as they might be applying for multiple jobs on our career site and when we submit their application to a client,

• URGENT: Deluge issue with Arabic text Inbox

  Dear Deluge Support, We are facing an issue that started on 12/Feb/2026 with custom functions written using Deluge within Qntrl platform. Currently, custom functions do not accept Arabic content; it is replaced with (???) characters. Scenario 1: If we

• File Conversion from PDF to JPG/PNG

  Hi, I have a question did  anyone every tried using custom function to convert a PDF file to JPG/PNG format? Any possibility by using the custom function to achieve this within zoho apps.  I do know there are many third parties API provide this with

• Prevent accidental duplicate entry of Customer Ordersome

  Zoho Support has confirmed that Zoho currently does not have any method (using Deluge, flow or any other method) to alert a user when a sales order has been entered twice using the same customer reference number (i.e. a duplicate). Most ERP platforms

• Now in Zoho One: Orchestrate customer journeys across apps with Zoho CommandCenter

  Hello Zoho One Community! We’re excited to introduce Zoho CommandCenter as a new capability available in Zoho One. For the whole customer journey As Zoho One customers adopt more apps across sales, marketing, finance, and support, a common challenge emerges:

• annualy customer report

  we need a report per customer that looks like this invoic number cleaning laundry repair management 01 january xxx euro xx euro xx euro xxx euro 02 february xxx euro xxx euro x euro xxxx euro and so on the years 12 months is that possible to make and

• Totals for Sales Tax Report

  On the sales tax report, the column totals aren't shown for any column other than Total Tax. I can't think of a good reason that they shouldn't be included for the other columns, as well. It would help me with my returns, for sure. It seems ludicrous

• Free Webinar: Zoho Sign for Zoho Projects: Automate tasks and approvals with e-signatures

  Hi there! Handling multiple projects at once? Zoho Projects is your solution for automated and streamlined project management, and with the Zoho Sign extension, you can sign, send, and manage digital paperwork directly from your project workspace. Join

• Exported Report File Name

  Hi, We often export reports for information. It is time consuming to rename all the reports we export on a weekly basis, as when exported their default name is a seemingly random string of numbers. These numbers may be important, I'm not sure, but I am

• Automatic Refresh on Page?

  Hi everyone, We use a page as a dashboard which shows data for the laboratory and tasks pending etc. Is there a way to set the page to automatically refresh on a X time? Many thanks TOG

• Full Context of Zoho CRM Records for Zia in Zoho Desk for efficient AI Usage

  Hello everyone, I have a question regarding the use of Zia in Zoho Desk in combination with CRM data. Is it possible to automatically feed the complete context of a CRM record into Zia, so that it can generate automated and highly accurate responses for

• Hiding Pre-defined Views

  You can enhance Zoho with custom views - but you cannot hide the pre-defined views. Most users focus on 4 or 5 views. Right now for EVERY user EVERY time they want to move to one of their 4 or 5 views - they have to scroll down past a long list of pre-defined views - we don't use ANY of the pre-defined views. Adding the feature to allow a predefined view to be hidden completely or only visible to certain users would be a big improvement in usability for Zoho CRM. This feature is already available

• [Webinar] Top 10 Most Used Zoho Analytics Features in 2025

  Zoho Analytics has evolved significantly over the past year. Discover the most widely adopted features in Zoho Analytics in 2025, based on real customer usage patterns, best practices, and high-impact use cases. Learn how leading teams are turning data

• How do I edit the Calendar Invite notifications for Interviews in Recruit?

  I'm setting up the Zoho Recruit Interview Calendar system but there's some notifications I don't have any control over. I've turned off all Workflows and Automations related to the Calendar Scheduling and it seems that it's the notification that is sent

• Add RTL and Hebrew Support for Candidate Portal (and Other Zoho Recruit Portals)

  Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to set the Candidate Portal to be Right-to-Left (RTL) and in Hebrew, similar to the existing functionality for the Career Site. Currently, when we set the Career Site

• Next Page