The difference between Zoho Marketing Automation and Zoho Campaigns

The difference between Zoho Marketing Automation and Zoho Campaigns

Greetings Marketers!
This post aims to differentiate between Zoho Marketing Automation and Zoho Campaigns. By the time you get to the end of the post, you will be able to choose a product that objectively suits you.

What is Zoho Marketing Automation?
A multichannel automation solution which helps you shape your business' marketing pipeline. You can create landing pages, forms, and pop-ups, run campaigns on email and SMS with confidence, and automate the customer journey with workflows. The software also has deep measurement and analysis functionality built-in. 

Zoho Marketing Automation, mainly addresses the following needs of a business:

  • Top of the funnel:

    • Lead generation: Landing pages, sign-up forms, pop-up forms, and offline marketing tracking capabilities.

    • Web behaviour: Analyze website pages, track traffic sources, set action-based goals, and create custom links.

  • Middle of the funnel:

    • Campaigns: Email, WhatsApp, SMS, social media, and pop-up campaigns.

    • Nurturing: Automate workflows, score leads, and personalized content.

    • Lead Life Cycle Management: Personalized stages, lead scoring, lead segmentation.

  • Bottom of the funnel:

    • Lead attribution and reporting: Key performance indicators like number of verified leads, conversion rate, click-through-rate, time spent on page,

    • Marketing Planner: Set goals, create & coordinate tasks, and track activities for campaign transparency.

    • Budgeting and RoI: Get campaign level and holistic view of the outcomes of your marketing activities to track ROI.


What is Zoho Campaigns? 

A powerful email and SMS marketing platform to create and send targeted campaigns to your audience. The software allows you to automate your campaigns based on triggers and execute multi-step campaigns flawlessly. It also offers vast campaign analytics and measurement capabilities.

So what are the differences?

 

Zoho Marketing Automation

Zoho Campaigns

 

Description

Helps you create & run full-funnel marketing, beyond email and SMS marketing. For instance,  landing pages, WhatsApp, social media, and lead lifecycle management, amongst others.

Used for creating, sending, and tracking email  & SMS campaigns. Primary focus is on delivering targeted and engaging email messages.

Marketing Campaigns

Email, WhatsApp, SMS, social media, webinars

Email and SMS campaigns.

 

Lead Qualification

Lead segments, lead scoring (advanced- web behaviour based, field based, email activity based scoring), custom lead stages, assign tags.

Lead segments, lead scoring (email activity & workflow).

Automation

  • Automate marketing communication, segment audiences, nurture leads, and qualify with Journeys. Leverage templates, triggers, and generate detailed reports.
  • Journey X-ray reports to analyse the least and most engaged path chose by contacts.

Crafts workflows for campaigns based on user behaviours and email responses with pre-built templates.

 

Analytics

Track pages, identify sources, set goals with reports. Generate custom links for source tracking and insights into impactful channels.

Generates reports for email campaigns but website analytics are not available.

 

 

Marketing Planner

Set goals, plan campaigns, track progress, and collaborate seamlessly with detailed insights using the online planner, ensuring optimal budget control and successful marketing operations.

Doesn't offer distinct marketing planner. you can schedule campaigns. seek team approvals, and specify access for each team member

 

Lead Generation

Signup forms, Pop-up forms, and Landing pages

Does not offer landing pages and pop-up forms, but it does allow for the deployment of signup forms.

Ecommerce
  • Connect your ecommerce store with the platform and bring in contacts, revenue, product related information. The platform comes with a dedicated ecommerce dashboard, helps e-commerce brands sell better and engage faster over different channels.
  •  Has dedicated e-commerce email marketing automation capabilities, along with RFM (Recency, Frequency, Monetary) model for brands to analyse the customer group.
Can connect ecommerce store, and engage in email and SMS marketing for running promotional communications to ecommerce business contacts. It doesn't have RFM analysis.

Zoho Marketing Automation stands out for its comprehensive capabilities in product promotion. From robust contact management and marketing planning to precise ROI calculation and powerful web analytics with custom goal-setting, it offers a holistic suite. Unlike Zoho Campaigns, it extends its reach to include Lead Attribution, Website Tracking, Marketing Planner, Landing Pages, Workspace, Ecommerce Dashboard, Journey with path tracing capabilities, and 360 degree lead view. This expansive feature set positions Zoho Marketing Automation as the go-to solution for businesses seeking an all-encompassing approach to marketing strategy.  

If a business primarily wants to focus on just email and SMS marketing, then Zoho Campaigns can be a great option. However, if a business wants a more comprehensive marketing automation solution that covers multiple channels along with lead life cycle management, then they may need to check out Zoho Marketing Automation.


    • Sticky Posts

    • Marketer’s Space - Automating CRM Actions with Journeys – Part 2

      Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you
    • Introducing automation and utility conversations in WhatsApp marketing

      We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating
    • Tip of the week 02 - The art of 'seeing' your leads

      What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels
    • Zoho Marketing Automation Update: Topics, Contacts, and List Management

      At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing
    • Important: Zoho MarketingHub is now Zoho Marketing Automation

      Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the
    • Recent Topics

    • Kaizen #129 : Client Script Support for Blueprints

      Hello everyone! Welcome to another week of Kaizen. Today, let us discuss about how you can use Client Script during a Blueprint transtion to meet your requirements. This Kaizen post will provide solution for the post - Need non-mandatory fields in blueprint
    • Search Bar Improvement for Zoho Commerce

      Hey everyone, I've been using Zoho Commerce for a bit now, and I think the search bar could really use an upgrade. Right now, it doesn't show products in a dropdown as you type, which would make finding items a lot faster. On Shopify, for example, you
    • Making digital signatures accessible to all: Introducing accessibility controls in Zoho Sign

      Hi there! At Zoho Sign, we are committed to building an inclusive digital experience for all our users. As part of our ongoing efforts to align with Web Content Accessibility Guidelines (WCAG), we’re updating the application with support that will go
    • Account Owner Field From Accounts Module to be Displayed in Contacts module

      I have a field in the Accounts Module in the CRM called "Account Owner" i want that field to be also mapped into the Contacts Module custom single line field called "Account Manager".
    • Update a field in the ZOHO Form, basis numeric value in another field in the same form

      I am trying to create a questionnaire in ZOHO, where clients need to answer 10 questions, and basis response, values are assigned. I have created a total score field where the sum of the values is stored. But i am unable to create a rule whereby another
    • How to update "Lead Status" to more than 100 records

      Hello Zoho CRM, How do I update "Lead Status" to more than 100 records at once? To give you a background, these leads were uploaded or Imported at once but the lead status record was incorrectly chosen. So since there was a way to quickly add records in the system no matter how many they are, we are also wondering if there is a quicker way to update these records to the correct "Lead Status". I hope our concern makes sense and that there will be a fix for it. All the best, Jonathan
    • Meet up de Zoho en Bilbao

      Buenos días comunidad! Estamos estudiando hacer un Meet up en Bilbao desde zoho y varios Partners. Para que la experiencia sea excelente, queremos saber cuantas pesonas se vendrían a Bilbao al evento. Y para que sea lo mas útil posible, que temas dentro
    • Picklist reference value in REST

      picklist options can be configured to have a different reference value than the displayed one, should be helpful in things like multilanguage: https://help.zoho.com/portal/en/kb/crm/customize-crm-account/translations/articles/translations is there a way
    • In Zoho inventory Converting sales return to cerdit note from using Api from Creator Error details: {"code":-1,"message":"Invalid Sales Return ID."}

      In Zoho inventory Converting sales return to cerdit note from using Api from Creator Error details: {"code":-1,"message":"Invalid Sales Return ID."} this is button Function used in the Creator map Inventory.Create_Credit_note(int CRE_ID) { return_value
    • How to create a Zoho Mail extension similar to Outlook's OnSend add-in?

      Hi, I want to create a Zoho Mail extension similar to Outlook’s OnSend add-in. The extension should: Let the user select headers and footers from a taskpane while composing an email. When the user clicks Send, the extension should: Automatically insert
    • Marketing Tip #2: Recover lost sales with abandoned cart emails

      Did you know most online shoppers don’t complete checkout? Automated cart recovery emails are an easy way to bring them back. A simple reminder can recover sales you’d otherwise lose. Try this today: Enable abandoned cart emails in Zoho Commerce and set
    • Billing Management: #9 Usage Billing in IoTs

      We live in a world where connectivity has become a lifestyle rather than a luxury. From smart thermostats that adjust your home's temperature to GPS trackers monitoring end-to-end fleets and sensors that optimize energy grids, the Internet of Things has
    • {"code":1038,"message":"JSON is not well formed"}

      Today this began failing: sales_order_data = zoho.books.createRecord("salesorders",books_organization_ID,order_data); with this error message. {"code":1038,"message":"JSON is not well formed"} This code has been running for two years. Here is the input
    • How can I migrate Shared Mailbox from Zoho Mail to Team Inbox?

      I am unable to migrate mails from my shared mailbox in Zoho Mail to Team Inbox. I am the super admin of my Zoho One plan and yet I am getting an error saying only admins can do this? I don't understand the issue.
    • Remember all the ways we've posted?

      The world celebrates World Postal Day in 2025 with the theme “#PostForPeople: Local Service. Global Reach". The story of the “post” is a story of human connection itself, evolving from simple handwritten notes carried over long distances to instant digital
    • Add Support for Authenticator App MFA in Zoho Desk Help Center

      Hello Zoho Desk Team, We hope you are doing well. We would like to request an enhancement related to security for the Zoho Desk Help Center (customer portal). Currently, the Help Center supports MFA for portal users via SAML, JWT, SMS authentication,
    • Can no longer upload my own Notebook cover

      I've had Notebook for over a year and have been able to create my own notebook covers, but when I tried to upload my own cover for a new notebook today, the upload feature has suddenly been starred, requiring me to upgrade my account. When did this
    • Zoho Desk - Cannot Invite or Register New User

      Hi who may concern, we encountered a problem that we cannot invite user or the visitor cannot register for a user at all through our help center portal, with the snapshot shown as below and the attachement. It always pops up that "Sorry, Unable to process
    • Custom domain issue

      I recently changed records for my support area custom domain for a few months, I then wanted to come back to Zoho, but now I can't connect it and I can't login as it's having an SSL issue. I cannot get a good response from support, as I've been notified
    • How do you generate personalized certificates and save them in dynamic folders using Writer's mail merge?

      Zoho Writer's mail merge feature can help you enhance the certificate management process. It's a great way to save time and effort! Merge certificates and maintain a well-organised repository with personalised certificates stored in separate folders for
    • Zoho Editor

      Zoho PDf Editor is not working I am clicking on EDIT PDf then it again bringing me back to the same page. again and again.
    • The present is a "present"

      The conversation around mental health has been gaining attention in recent years. Even with this awareness, we often feel stuck; the relentless pace of modern life makes us too busy to pause, reflect, and recharge. In the world of customer support, this
    • KPI Widget dashboard select periods

      I have a problem with selecting periods as a user filter. In the beste scenario I would like to have to have a period filter like Google Analytics has of Datastudio (see attachment). In the KPI widget I "Group by "inquiry_date" on week&Year". It selects
    • Search in Zoho Community Not Working

      I realize this is a bit of a meta topic, but the search for the various Zoho Communities appears to not be working. I'm under the impression that they run on some version of the Zoho Desk platform, so I'm posting this here.
    • Market cap

      Market cap formula?? Kaise nikale
    • Need Help to setup plugs along with codeless bot buidler. To send sms OTPs to users via Zoho Voice and to verify it

      Need Help to setup plugs along with codeless bot buidler. To send sms OTPs to users via Zoho Voice and to verify it. I get leads from our website and we need to make sure those are not junk. So we are using proactive chat bot and we need mobile OTPs to
    • Direct Integration Between Zoho Cliq Meetings and Google Calendar

      Dear Zoho Team, We’d like to submit the following feature request based on our current use case and the challenges we’re facing: 🎯 Feature Request: Enable meetings scheduled in Zoho Cliq to be automatically added to the host's Google Calendar, not just
    • Zoho sheet

      Unable to share zoho sheet with anyone on internet with editer option only view option is show
    • Mail and OS

      Jai Hind! Zoho is doing good by creating good software (made in india) on par with other tech giants. 🥰 Suggestion: 1. Whenever we sign up on zoho mail its asking for other mail id. It shouldn't be like that. You should ask general details of a user
    • Personal account created under org account

      Hi there, I am Jayesh. We are using ME Central, and we have an account by the email ID soc@kissht.com.. Now I have created a personal account., jayesh.auti@zohomail.in, accidentally. Can you help me to remove this jayesh.auti@zohomail.in from my organization
    • Add another account

      How to add another mail account to my zoho mail.
    • Recover deleted user

      Hi by mistake i have deleted an added user and his email associated. Please help me recover it thank you.
    • No connection to the server

      Hello! I can't add a new email address to my mailbox because your server is rejecting me. Please help. I took and added a screenshot of this problem Marek Olbrys
    • URGENT: Business Email Disruption – SMTP Authentication Failed

      Dear Zoho Support, I am writing to escalate a critical issue with my business email account: 📧 marek@olbrys.de My domain olbrys.de is fully verified in Zoho (MX, SPF, DKIM, DMARC all valid – green status). I am using the correct configuration: smtp.zoho.eu
    • Emails missing from desktop but visible on phone

      Subject says it all. Windows 11 laptop. Apple phone. all systems up to date.
    • Website Hosting

      Hello, I want to host my domain on Hostinger, and I want my emails to run through Zoho Mail. Please provide me with the SPF record, MX record (Type: TXT), and A record, so that I don’t face any issues with my emails. My website is on Hostinger hosting,
    • Can not search zoho mail after update V.1.7.0

      i can not search mail on to and cc box from attached picture and then search contacts box can't click or use anything. include replay mail too.
    • Urgent Security Feature Request – Add MFA to Zoho Projects Client Portal Hello Zoho Projects Team,

      Hello Zoho Projects Team, We hope you are doing well. We would like to submit an urgent security enhancement request regarding the Zoho Projects Client Portal. At this time, as far as we are aware, there is no Multi-Factor Authentication (MFA) available
    • How to retreive the "To be received" value of an Item displayed in Zoho inventory.

      Hi everyone, We have our own Deluge code to generate a PO according to taget quantity and box quantity, pretty usefull and powerful! However, we want to reduce our quantity to order according to "To be received" variable. Seems like this might not even
    • Payment on a past due balance

      Scenario: Customer is past due on their account for 4 months. We suspend their billing in Zoho books. Customer finally logs into the portal and enters a new credit card. We associate that cardwith their subscription, which will permit the card to be used
    • Next Page