3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate

3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate



Talking to a lot of customers over the past year has made, one thing clear - nearly all businesses out there - small, medium, or large have had to make a drastic change in their conventional sales approaches due to the covid outbreak. 
 
 The adoption of inside sales has gained momentum and businesses have started utilising technologies and applications on a dime. Businesses state that their email engagement rate went up to 48% higher during the pandemic. Now, as emails hold the power in turning your leads into premium customers, care must be taken to ensure that you avoid these three insignificant mistakes that might decline your sales email deliverability. They are,
  • Lacking a catchy headline
  • Information stuffing
  • No proper call-to-action.

Lacking a catchy headline
​


47% of the recipients open your emails solely based on your subject line. The first 60 characters of your headline line determine your open rate. So it is important to draft a compelling headline that draws your audience's eyeballs and intrigues them to open the email. The words "free", "limited time offer", "alert" have been overexploited which has lowered the chances of clicking your emails. Moreover, using these buzz words has a greater chance of your emails getting marked as spam. Here is a list of words when used in the subject line can land youremail in a spam folder:
  • Exclusive deal
  • Only today
  • Free 100%
  • Apply now
  • Limited time offer
  • Grab the deal
  • Reminder
  • Alert
  • Now or Never
  • Offer expires today
  • Once in a lifetime
  • Get it now
  • Free Membership
  • Guaranteed Return on Investment
  • Congratulations! You won
  • 100% cashback... are some of the blacklisted headlines that are filtered by the email providers before sending it to your customer's inbox.
 Leveraging the headline formula will help you  come up with catchy subject lines for your emails. However, you need to try a lot of variations to spot that sweet one. Here is the formula:



Without using a headline formula: Alert - Don't miss this chance to have a free call to discuss your requirements with our CRM experts
 
Using a headline formula: Schedule a call in less than a minute to discuss your requirements with our CRM experts

Information stuffing:













Opening your email is just crossing a chasm. Now convincing your audience for a sales pitch or enticing them to do your desired action is the beginning part of your acquisition journey. This particularly resides in the content. 
 
As there is a lot of emphasis on delivering value and contextual content, salespeople tend to stuff abundant information in their emails. An optimal email should be crisp, concise, to the point, and not exceed more than 4-5 lines. 
 
To frame the body of the email, consider greeting the recipient first, followed by an acknowledgement. Then, directly state the purpose of the email. And finally, direct them on what to do after reading the email.  
 
Information stuffed email body: 

Hello Sid!
 
Hope you are doing well! Thanks for showing  interest in evaluating XYZ CRM solution for your business. XYZ CRM is used by more than 60,000+ users around the globe. ABC, DEF, use our CRM for seamless integration and increased productivity. We are featured in major publications rewarding XYZ CRM as the best CRM solution for the year. We strive to deliver a remarkable experience to you. So, we would like to invite you to schedule a quick call to discuss your requirements with our CRM experts and see how we can help you further.
 
Without stuffing information:

Hello Sid!
 
Hope you are doing well! Thanks for showing interest in evaluating XYZ CRM solution for your business. We are here to assist you! Quickly schedule a call to discuss your requirements with our CRM expert and see if XYZ CRM fits your business.

No proper call to action



Adding a call to action button instead of a text hyperlink can increase your click-through rate by 2 folds. A prominent call to action button with its bold color automatically captures your audience's attention to click or at least to check what it is. 
 
However, an email's goal is to direct your audience to schedule a call or upgrade the product for which you must get them to click the call to action. Text hyperlinks may go unnoticed but a call to action button stands out. 
 
Text hyperlinked CTA - Schedule/Book your call 

Call to action button -    

Let's now group the above three simple strategies to see how effective it is in increasing your email performance.

Without using the three simple strategies: 


Using the three simple strategies:
​

Making these small changes in the subject, body, and CTA yields  incredible results. For a salesperson, time is money. Automating the email process with email marketing tools such as Zoho Campaigns helps you understand the user's requirements so you can draft an email that is more meaningful and relevant to potential prospects. 

    • Sticky Posts

    • As Sales Person, Here are my New Year Resolutions. What are Yours?

      Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has

    • Once Upon a Sales Meeting!

      It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET

    • Recent Topics

    • When converting a lead to an account, the custom mandatory fields in the account are not treated by zoho as mandatory

      In my Account module I have a number of custom fields that I have set as mandatory. When I enter a new customer as a new account they work, I can't save the record without populating them. However when I convert a lead, my CRM users are able to save the

    • Expand Zia's Language Support and AI Capabilities

      Dear Zoho Desk Support, I would like to submit a feature request to improve Zia, the AI-driven support assistant in Zoho Desk. Currently, Zia only supports the English language, while other AI agents such as Gemini, ChatGPT, and Claude can work with a

    • get gettting the days number between two dates with deluge

      I am trying to calculate the days number between 2 specific dates but its not working. PLease help me.

    • Limit excceding issue in zoho creator

      I am transferring data from Zoho Books to Zoho Creator using a Deluge script. However, I am frequently encountering a "limit exceeding error," which seems to be related to the Deluge statements limit. I reached out to Zoho Support, and they informed me

    • How do I add more schedules to Zoho Creator?

      At the moment, the number of schedule calls we have in Zoho Creator are 1800 per month and I was wondering if it was possible to upgrade that amount to something higher. I'd like to know my options as well as the pricing.

    • Conexion CREATOR x CRM

      Buenas tardes, Tengo un problema con un código que crea un registro en CRM. Revisé el CRM para eliminar los campos obligatorios, pero cuando ejecuto el programa, aparece el siguiente mensaje de error: {"code":"MANDATORY_NOT_FOUND","details":{"api_name":"data"},"message":"required

    • Invoices with billable time and expenses

      I cannot seem to get a straight answer. We are looking to create an invoice to send to our clients, but it needs to have the following on it: 1. Billable hours for each employee. All hours for the pay period on one line, by employee. 2. Expenses for each

    • Search Bar Improvement for Zoho Commerce

      Hey everyone, I've been using Zoho Commerce for a bit now, and I think the search bar could really use an upgrade. Right now, it doesn't show products in a dropdown as you type, which would make finding items a lot faster. On Shopify, for example, you

    • Send Whatsapp with API including custom placeholders

      Is is possible to initiate a session on whatsapp IM channel with a template that includes params (placeholders) that are passed on the API call? This is very usefull to send a Utility message for a transactional notification including an order number

    • Can't get form response to populate custom PDF template

      I've created a template and set it to default but can't figure out how to get the response to populate that template. It keeps giving me the default summary.

    • Zoho Sheets not compatible with Excel/Google Sheets

      In order to share a copy of a Zoho sheet with someone that does not use Zoho, it must be downloaded as MS Excel format and then added to an email.  This is a labor intensive, and frankly confusing process.  I have forgotten to do this before, only to

    • Add Ability to Designate Decision Branches as "Error Branches"

      Zoho Flow gives the ability to track down, troubleshoot, and fix errors with the Status and Filter dropdowns in the History tab. This works well for when a "normal" Flow action registers with an error. However, there are other times where it would be

    • Visitors sending message via Whatsapp are not saving on contacts

      Visitors who sends me messages from Whatsapp when i finish the chat do not populate on contacts, how can I add them as contacts?

    • ChatGPT only summarize in English

      Hello i' v enabled chatgpt in salesIQ, it works great inside conversation (revise, Rephrase etc) add tags works well with another language than English. But when I want to summarize it render only in English, despite sales IQ is set to another language.

    • Brand with multiple facebooks pages

      HI, We are a small publisher that has different FaceBook pages for each of our product lines. All are within the same FB account.   Is it possible to add all of these pages to our one brand in zoho social so I orchestrate the posts between the different products?    Cheers, Joe

    • How do I connect Sales IQ to Shopify

      How do I connect Sales IQ to Shopify.    

    • DORA compliance

      For DORA (Digital Operational Resilience Act) compliance, I’ll want to check if Zoho provides specific features or policies aligned with DORA requirements, particularly for managing ICT risk, incident reporting, and ensuring operational resilience in

    • Stock Count - Does it really work?

      We have been trying to use the new Zoho Inventory stock count feature. It seems great at first glance.. ..but what we can't get our heads around is if a count doesn't match you can't simply set up a recount of those that are unmatched, which just seems

    • Create Ticket from Chat with Rest API

      Hi to everyone, is possible to create a ticket from Chat with Rest API? In user interface is possible by clicking on the button "Convert chat as a ticket". Anyone know how to do that? Thanks

    • How to send binary data in invokeurl task?

      Hello, I am using Adobe's Protect PDF API. Source: https://developer.adobe.com/document-services/docs/overview/pdf-services-api/ Everything works fine in Postman. But for some reason after encrypting the file, it is empty after password protecting the

    • How Can I Customize Sales Reports in Zoho CRM to Better Track Our Sales Team's Performance?

      Hello everyone, I'm new to using Zoho CRM and need some help with customizing our sales reports. We want to track our sales team's performance more effectively and visualize trends that can inform our strategy. What specific customizations or features

    • Marketing Automation : Adding to existing Lead Score

      I want to be able to add a score to an existing ZMA lead however I can't find the field in the "Fetch Lead" action that contains the existing score. There is an action for Add lead score, but that's not clear if it overwrites the existing value or adds

    • Items should display under specific warehouse

      I have configured the multi warehouse but it show all the items under all warehouse which is not correct according to our business logic, so i want that items should only display under that specific warehouse not under all the warehouses not even with zero quantity. Some items should be common but not all so is there any option for that purpose so i can specific the items to its warehouse. Regards

    • Package Dimensions

      Packages need to have dimensions that are sent to carriers in addition to just the weight. Without the package dimensions being transmitted to carriers, the correct dimensional weight is not calculated for the label price, which results in corrections

    • Theft Prevention Sensor Integration in Zoho Inventory

      Is there a way to integrate a theft prevention sensor with Zoho Inventory, so items cannot leave the store unless they've been scanned at checkout? Any insights or existing solutions would be greatly appreciated.

    • Zoho Workplace gets yet another security boost: The addition of Zoho Vault

      Hello Community, Passwords are often the first line of defense, yet they're also one of the most common weak points. We're thrilled to announce that Zoho Vault is now integrated with Zoho Workplace! Zoho Vault Standard is now included at no extra cost

    • "notes"-field in a task to full width?

      Hi, Is there someone that can tell me how to adjust the "notes"-field in a task, to full width? I already played around with 1 or 2 columns, but this has nu effect on the standard width. Thx in advance for your help. Cheers, Ralph.

    • How to download Job Sheets in Zoho FSM?

      Hello, I'd like to download copies of completed job sheets as PDF's for upload to a workdrive to keep an audit record of completed Job checkout sheets. I do not see download of this file type as an option - any help is appreciated!

    • [Webinar] Zoho Writer for law firms and legal professionals

      Are manual processes slowing down your legal practice? Are you ready to simplify document management and free up more time for your team to focus on what truly matters? Join us on January 16, 2025, for an exclusive Zoho Writer webinar designed specifically

    • Introducing Bin Locations In Zoho Inventory

      Hello users, We are excited to let you know that your wait for the Bin Locations feature has now come to an end! Yes, you heard us right! We are here to introduce the much-awaited Bin Locations now in Zoho Inventory. But before we dive into the feature

    • How to send mail with js SDK

      Hell o I'm using https://live.zwidgets.com/js-sdk/1.2/ZohoEmbededAppSDK.min.js, for my widget in CRM (built with sigma) Is it possible to send email from js file, I try ti use that ZOHO.CRM.API.sendMail({ "Entity": "Accounts", "RecordID": sharedVariableEntityId,

    • Cannot add Zoho Forms link to LinkedIn

      Hello, We have encountered a problem where we are unable to share a Zoho Forms link on LinkedIn. This is what we got from LinkedIN, but we have not heard back from Zoho Support as yet, and we are meanwhile stuck... "It seems the URL does not scrape the

    • Feature request - pin or flag note

      Hi, It would be great if you could either pin or flag one or more notes so that they remain visible when there are a bunch of notes and some get hidden in the list. Sometimes you are looking for a particular name that gets lost in a bunch of less important

    • i keep see there is a connetion issue connecting 3rd party api on zoho when using zia

      hi there , i have set up open ai api to zoho zia (copied and pasted to zoho zia) but I keep getting notificaiton "there is a connetion issue connecting 3rd party api on zoho" when using zia on top when click zia and try to type in word there

    • SendMail in CRM Deluge function rejects a validated email address

      In a CRM Deluge function, the email address is considered invalid. Is there another method by which it can be validated? It's unacceptable in my current situation to use either the zoho.loginuserid or adminuserid as the From address.

    • how do i remove a specific Zoho Service from my account

      I no longer need Zoho CRM, ZRM Assist nor ZRM BugTracker. How do I remove them from the list of apps for my account?

    • Introducing 'Queries' In Zoho CRM

      Hello everyone! We are here with an exciting feature - Queries in Zoho CRM! A little context before we dive right into the feature specifics :) In today’s fast-paced business environment, immediate access to relevant data is essential for informed decision-making.

    • Build custom AI solutions with Catalyst’s QuickML capabilities in CRM

      Hello everyone, We’re thrilled to announce an improvement for our Zoho CRM Enterprise users: the ability to create custom AI solutions using Catalyst’s QuickML directly from Zoho CRM. As you may already know, Zia, Zoho CRM’s AI-powered assistant, offers

    • Unveiling Cadences: Redefining CRM interactions with automated sequential follow-ups

      Last modified on 01/04/2024: Cadences is now available for all Zoho CRM users in all data centres (DCs). Note that it was previously an early access feature, available only upon request, and was also known as Cadences Studio. As of April 1, 2024, it's

    • Pay Contractor Timesheets

      I have contractors that fill out a timesheet. Each hour must be assigned to a current client. I need the easiest way to get the contracts paid. They are paid on an hourly bases. How can this be done?

    • Next Page