3 Simple Strategies to Draft a Compelling Elevator Pitch

3 Simple Strategies to Draft a Compelling Elevator Pitch



As a sales executive, you only have 30 seconds to capture your customer's attention and convince them to purchase your product.  With a good elevator pitch, you can persuade your buyers and convey your message concisely in 30 seconds. 
 
An elevator pitch is a brief speech or introduction about what your company does, how it solves the buyer's problem and why the buyer should consider your solution.

To draft a powerful and compelling elevator pitch, here are three simple strategies that make it more appealing and attention-grabbing.
 

Start with a question


Asking relevant questions or addressing their pain points resonates well with your audience. Following that with your introduction captures the buyer's interest.
 
Pitching without a question: Hello! I'm XYZ from ABC company providing a  world-class CRM solution.

Pitching with a question: Are you still using spreadsheets to manage your contacts? I'm XYZ from ABC company providing a world-class CRM solution.

State your USP


Mentioning your unique selling proportion (USP) sets you apart from your competitors. 
 
Pitching without USP: Our CRM has contact management, deal management, and email management. (When mentioning your USP, don't tell the features instead explain the benefits)

Pitching with USP: Our robust, yet affordably priced CRM is compatible with any industry and is easy to customize that even a novice  without a technical background can start exploring.
 

Include Statistics


Adding statistics or citing  notable customer brands as references, builds credibility. If you are new in the business scene and don't have any prominent customers yet, mentioning a survey lends some credibility.
 
Pitching without stats: Our CRM is the best CRM and everyone loves it.

Pitching with stats: More than 60+ million users trust our CRM to manage their entire business. 
 
Now we will group the above examples to see the difference between embracing and implementing the three strategies.
 
 I'm XYZ from ABC company providing world-class CRM solution. Our CRM has contact management, deal management, and email management. Our CRM is the best CRM and everyone loves it. Would you like to start your free trail?
 
Are you still using spreadsheets to manage your contacts? I'm XYZ from ABC company providing  world-class CRM solution. Our robust, yet affordably priced CRM is compatible with any industry and is easy to customize that even a novice  without a technical background can start exploring. More than 60+ million users trust our CRM to manage their entire business. Would you like to start your free trail?
 
Following this three-pronged strategy helps highlight the value of your brand and product and catches your buyer's interest. 

Here are some tips that come handy to improve the overall deliverability of your elevator pitch:
  • Practise, practise, practise until you perfect it. Because, no matter how great your product is, without articulating the value with a sound elevator pitch, it's a tough sell.
  • When you practise enough, the flow will be exceptional. It boosts your confidence. Lack of preparation leads to nervousness and results in higher chances of fumbling. 
  • While ending the pitch, offer something as a takeaway. If it is a call, trigger an email. If it is an on-site visit, give your business cards or brochure for more information.
  • Don't make it a monologue. Try to make it conversational. If the user is not responding, fill-in the gap and keep moving. 
  • Don't ramble. Your buyers will lose interest as it is more about your company than addressing their problems.
Now, tell us what your elevator pitch looks like! Share them as comments to this post. 

    • Sticky Posts

    • As Sales Person, Here are my New Year Resolutions. What are Yours?

      Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has

    • Once Upon a Sales Meeting!

      It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET

    • Recent Topics

    • Zoho Writer page break in a merge repeating region always adds an unwanted blank page

      Hi I'm merging a Zoho CRM record to a Zoho Writer document with a repeating region to display subform records on their own page within the document. When I try to insert a page break in a repeating region, the resulting merge always adds an unwanted blank

    • Introducing bot filtering for accurate analytics

      Dear Zoho Campaigns Users, We're happy to introduce bot filtering to enhance the accuracy of your email campaign analytics. This new feature is designed to help you filter out bot-generated opens and clicks, which will ensure your campaign reports reflect

    • Is there a way to add clients who don't have organisation in Zoho Books/Payroll/Expense ?

      The Zoho Practice software is only allowing a total of 15 such clients who are not organisations in Zoho Books/Payroll/Expense. i.e. 5 organisation in each of the software by creating a new organization for them and adding the accountant as the admin

    • Zoho Mail POP & IMAP Server Details

      Hello all! We have been receiving a number of requests regarding the errors while configuring or using Zoho Mail account in POP/ IMAP clients. The server details vary based on your account type and the Datacenter in which your account is setup. Ensure

    • Company domain with Zoho Mail as support email in Zoho Desk

      Hello, We are a Zoho One customer. We just converted to Zoho Mail from Google Workspace Mail yesterday. We have a domain name for our company. With Gmail, we were able to forward our info@company.com email to Zoho Desk. Customer would then be able to

    • Best way to organize Zoho Desk with CRM products

      I'm having a bit of trouble finding out how I'm supposed to organize our Zoho Desk (departments vs teams vs products) and how to use it. We want to use the KnowledgeBase, Community, and Tickets sections. Here's a general overview of our company to get

    • Sort mail by name and subject

      I don't see sort function on columns FROM and Subject. I see only sort functio by date. Could add it ?

    • Settings Icon No Longer in ZOHO Desk?

      In ZOHO desk, there has been a gear icon for settings. as of yesterday, it is no longer there. I showed up briefly this morning but is gone again.  Anybody else experiecing this? 

    • Emoji Support in Bigin CRM

      We request the implementation of emoji support across Bigin CRM. This feature should allow users to seamlessly use emojis in text fields, headlines, and deals. It would enhance communication, improve the visual appeal of records, and bring more personalization

    • Does Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?

      Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?

    • Workdrive API Get list of Sub Folders not working

      Hello Workdrive API "et list of Sub Folders" not working. Can you please check this. https://workdrive.zoho.com/apidocs/v1/teamfolder/getteamfolderfolders

    • is there a way to add tag in the "form rule" so that the email workflow can be automated through zoho begin for that perticular response?

      I have a form rule; based on which the response like a program to be sent via begin workflow. How do i do that?

    • Email address with + char is incorrectly invalid

      cannot enter contact with email address containing +, i. e. valid+email@example.com. this is a perfectly valid email address by but fails Zoho Campaigns validation. https://en.wikipedia.org/wiki/Email_address#Local-part

    • Update Regarding Zoho Finance Applications' Domains For API Users

      Hi users, Until now, both the Zoho Finance apps and their APIs shared a common domain. We've recently introduced separate domains for APIs. You can now start using the new domains for API calls. The old domains will not work for API users starting April

    • Zia powered by GPT is already available for MExico?

      Hi there! Is Zia powered by GPT is already available for MExico? I have Zoho ONE membership is Zia powered by GPT compatible with my membership? What's the specs? Do I have to get Chat GPT Plus plan? Thanks!

    • Adding a Download field to a form

      I want to set up a form on my website so that people can download a pdf file once they have submitted their email details. It has been really easy to set up the template but I cannot locate a field with the function. I can see file upload, but not download. This is the main task I want to add to my website as part of the "sales funnel" so hope there is the option.

    • Campaign Edit - Vertical Align Text to Center

      I have a layout in one of my campaigns that is using the split box with a picture on the left and text on the right. I can't find where I can vertically align the content of these boxes. It's forcing my text to be at the top vs centered. Am I missing

    • Introducing Dark Mode / Light Mode : A New Look For Your CRM

      Hello Users, We are excited to announce a highly anticipated feature - the launch of Day, Night and Auto Mode implementation in Zoho CRM's NextGen user interface! This feature is designed to provide a visually appealing and comfortable experience for

    • is it possible to pull the landing page and email campaign from Zoho app to Zoho marketing? Can I get all the benefits that exclusive app that offers in ZMA?

      There is a exclusive Zoho apps for landing page design, email campaign, and same features are there within ZMA as well for to setup landing page and email campaign. can ZMA offer all or limited features of those apps? I request please provide demo and

    • Enable 2FA / MFA in Bigin

      Hi, Our company started using Bigin. I (sysadmin) want to require MFA for Bigin as some users also have integrated their calender and mailbox into Bigin and regardless of that, in general, MFA logins are preferred in our company as it strengthens our

    • Forwarding Zoho Desk Support Email to a different e- mail

      Hello, I am using ZohoDesk and I have a Zoho Desk Support e-mail setup. I would like to know if there is a way to forward the e- mail inbound to this Zoho Desk Support e- mail to a different e- mail?  Thanks!

    • We are being overbilled by Zoho and they refuse to correct it

      We are being overbilled for CRM Ultimate Add-on. Zoho has acknowledged that they know this, but refuses to address and issue billing credits for the amounts we have been overpaying. Our company has been downsizing (unfortunately) and in the past 3 months

    • is there a better way to routinely export my project timesheets?

      Hi there, I am somewhat happy with how Zoho books handles time.  One thing that is missing is more user driven control over my data.  I have a workflow where I constantly need to give customers feeds of work done.  So I pick a project, and would ideally

    • Does the ability exist to make tax on the customer profile mandatory?

      I am reaching out to inquire about the possibility of making the "Customer Tax" field mandatory when creating a new customer in Zoho. We want to ensure that all customers have their tax information recorded to maintain compliance with our internal processes.

    • Triggering rules on lead conversion

      There is no field on the Rule list for rule conversion to trigger an alert on liead conversion to a potential. I assigned a rule to file on any creation or update of a lead. The lead was changed a lead to a potential but no rule was fired. Rajesh Bhadra

    • How do you remove a user from SalesIQ?

      I have a user in Sales IQ who needs to be removed (she's no longer involved with sales and chat) but I can't find any way to remove her. How do I do that?

    • Integrate SalesIQ with tiendanube.com

      Tiendanube.com is the leading e-commerce platform designed to help businesses create and manage online stores. It provides tools for entrepreneurs and companies to set up, customize, and operate their online shops with ease. Tiendanube is particularly

    • How to reset Zoho Commerce

      Hi, we are preparing a new onlineshop connected to commerce and books for going live in the next days. Now we want to delete all tests and transactions we made within the development process. And also add a new tax rule which is not possible at the moment

    • Free webinar: ‌Zoho Vault in 2024—A live Q&A with our experts

      Hi everyone! 2024 has been a pivotal year for us, taking our journey from a basic team password manager in 2013 to a full-featured security platform offering password management, single sign-on (SSO), and soon, passkey management. Our team has been tirelessly

    • Kaizen #167 - Configuration and Initialization of Zoho CRM Python SDK (V7) for different client types

      Hello everyone! Welcome back to another week of Kaizen! Zoho CRM Python SDK allows developers to integrate Python applications with Zoho CRM. In today's Kaizen post, we will explore how to initialize and configure the SDK for both self-clients and server-based

    • Zoho Forms - Dynamic Prefill Setup Question

      Hello, I'm very excited about this feature. So much I'm learning about webhooks. However, it seems that the webhooks I can obtain from Zoho Flow and Zoho CRM come with already parts in the URL that are put as invalid by the GET Webhook URL. Do I need

    • How to get a list of Team Folders associated to a Project from the API?

      I've tried the below, based on another article and was unsuccessful. response = invokeurl [ url :"https://projectsapi.zoho.com/api/v3/portal/" + _portalID + "/projects/" + _projectResID + "/folders" type :GET connection:"zohoprojects" ]; info response;

    • Email Alert attachments unavailable for Vendor Payments

      I have several vendors with country specific compliance requirements to support the payment of their invoices. I've created Vendor Payment templates to meet their requirements and I setup an automation workflow that gets triggered when the invoice is

    • How to create Sepa Direct Debit XML file: solution and code

      Even though Books provides a payment integration for Stripe and Gocardless (in Europe) there are customers that want to use the Sepa services of their own bank. Mainly because Stripe and Gocardless are quite expensive. In that case they would need a Sepa

    • Exporting Project Tasks

      I can export the gantt chart to a nice PDF in colour, but we want just the task list in a nice colour layout. Is there a way to export it to PDF without the gantt? It would be perfect to give to clients.

    • bug reporting with the count of linked Desk tickets

      I am aware that when viewing an individual bug, you are able to see a count of the Desk tickets that are linked to the bug on the right hand side. However, I cannot see a way of reporting this figure from a list of bugs. Our use case is that we would

    • Unable to send e-mails to an specific address

      Hello. I'm having problems sending e-mails to my shipping company. user@shippingcompanydomain.com INVALID_ADDRESS, ERROR_CODE :550, ERROR_CODE :5.1.1 <user@shippingcompanydomain.com>: Recipient address rejected: User unknown in virtual mailbox table Reporting-MTA:

    • Blueprint transition help needed

      I have 5 approvers. For a stage to be passed to the next stage, I require any 3 out of these 5 approvers to make the approval. There is no particular sequence of approval, at any one time, any one can approve. As long as 3 approvers approve, the stage

    • Year-End Wrap: Out-of-Office Made Easy with Zoho Mail

      As we wrap up 2024, now is the perfect moment to take control of your email routine and gear up yourself for a productive and successful new year. We have curated a series of weekly tips to help you master your email management starting today. Watch out

    • Creator Simplified #9: Automatically Sending Uploaded Files as Email Attachments

      Hey Creators, Welcome back to the Creator Simplified series! Today, we’ll explore how to automate file uploads as email attachments in Zoho Creator a handy feature that saves time and reduces manual effort in your business process. Use Case: In a typical

    • Next Page