I'd like to define a user's automation workflow based on how they interact with an embedded ZOHO quiz or survey in the first email. While I can easily define steps based on users clicking a link in an email I feel like I'm missing something more robust that I've had in any other multiapp-singular platform software I've used. 

Anyone know a way to make this happen? A three question quiz (each answer would be a separate workflow) in the first email would define their specific automation. Sounds simple right? How can this be accomplished?