Important updates to Zoho CRM's email deliverability

Important updates to Zoho CRM's email deliverability

Last modified on: Jul 24, 2024
These enhancements are released for all users across all data centers.

Modified on: Oct 30, 2023
Organisations that are in the Enterprise and above editions of Zoho CRM, and have not authenticated their email-sending domains will have their newly created mass emails and other email notifications associated with newly created or edited automated processes (like workflows, blueprints, etc.) sent from email addresses connected to Zoho's own authenticated domains. This change has been rolled out to accounts across all data centres. Upon authenticating their domains, the emails tied to these processes will be sent from their own email addresses automatically.

Modified on: Oct 4, 2023
Organisations who are in the Free, Standard, and Professional editions of Zoho CRM, and have not authenticated their email-sending domains will have all their emails sent from email addresses connected to Zoho's own authenticated domains. This change has now been applied to accounts in all data centres. Once these accounts authenticate their domains, the emails will automatically be sent from their own email addresses.
Dear All,
 
We're thrilled to talk about the enhancements that are coming up to improve Zoho CRM's email deliverability, as well as the systems we have in place today to support our customers' email communications.
 
As you might know, our current systems help users send nearly 100 million emails every month via Zoho CRM, be it through features like workflow rules, mass emails, emails sent for meetings, 1-to-1 sales communication purposes and so on. We're looking to update these systems and make some in-product changes to ensure that customer emails have the best possible delivery rate without any bounces and that our email-sending IPs and domains have the best sender reputations.
 
We believe this is a crucial update to our email features, as improving sender reputation results in higher deliverability of our customers' emails, which in turn gives them high conversion rates in their business communications and sales pipelines. To help us achieve this, we're working to ensure that all emails that go out from Zoho CRM only do so from email addresses connected to authenticated domains.

What is domain authentication?

Our systems have to recognize that users actually own the domains connected to the email addresses from which they send emails. When users add the necessary SPF and DKIM files to their domain's DNS settings, their email-sending domains will be successfully authenticated.
 
Zoho CRM then provides this authentication information to recipients' inbox providers every time we send an email. By doing so, inbox providers like Gmail, and Outlook, can be confident that the emails they receive from Zoho CRM are really from whom the senders claim to be, and this improves our system's sender reputation. Conversely, by sending emails connected to non-authenticated domains, we fail to provide inbox providers with this confidence, which brings down our sender reputation.

How are these updates going to ensure domain authentication?

  1. Email addresses from public domains will automatically be re-formatted: Email addresses from public domains like Gmail, Yahoo, and Outlook will be automatically updated to Zoho CRM's own authenticated domains. For example, when a user sends emails using emailaddress@gmail.com via Zoho CRM, the email's recipients will see the emails in their inboxes as being sent from emailaddress.gmail.com@zohocrm-2380248-sdus09.com.

    We're making this change and disallowing the use of public email providers, as they are prone to the extreme scrutiny of inbox providers and have poor deliverability rates—thereby affecting our sender reputation. For instance, when rogue users sign up for Zoho CRM free trials using addresses from public email providers just to send spam emails through our systems, we will be able to act faster and stop these users, as the emails they send are routed from our authenticated domains and we can easily identify any bad actors damaging our sender reputation.

  2. Email addresses from non-authenticated domains will also be automatically re-formatted: We are mandating domain authentication for all email-sending domains. This means that even if users have been sending emails through non-authenticated email addresses so far, after this enhancement, their email addresses will automatically be re-formatted similarly to email addresses from public email providers—unless their domains are authenticated.

    For example, if users send emails from sales@zylker.com, recipients will see the emails in their inboxes as being sent from sales.zylker.com@zohocrm-2380248-sdus09.com, assuming zylker.com has not been authenticated.

    This mandate is to improve Zoho CRM's sender reputation and to meet the highest industry standards. As Zoho CRM uses a shared back-end infrastructure to send all of our user's emails, it's essential that customers with authenticated domains and healthy email-sending practices are protected from the damage to our infrastructure caused by accounts using non-authenticated domains to send emails.

    This is important to note unless all domains that are used to send emails from your Zoho CRM accounts are authenticated, this will affect your existing emails, workflows, and business communication that you may have currently set up.
Points to be noted:
  • The Email Authentication page (Setup > Channels > Email > Email Deliverability > Email Authentication) will display all the domains that are accessible within your account, determined by the email addresses found in both your active user's list and organizational email addresses under Available domains. Users should ensure that they have authenticated their email-sending domains from the list of available domains.
  • The mentioned email deliverability changes do not apply when users send emails through their configured mailbox or when an email relay server is set up for an account.

Release plan:

  • Recommended domain authentication and sender address change for non-authenticated domains have now been released for all new organizations who sign up for Zoho CRM.
  • For existing users who send or configure email notifications from inside Zoho CRM, we will soon have in-product reminders and alerts informing about these changes.
That's all about the enhancements. Let us know your thoughts and feedback in the comments below.


Thanks! 
Sohel

    • Recent Topics

    • Email with attachments saving attachments into Zoho CRM from Zoho Mail

      Hi, I get a lot of emails from prospective clients asking if we would bid their project. Those projects usually have many documents associated with them that I link to.  I would like to have those documents be saved as an attachment in my Potential or Contact or Account. I don't see a way to do that that isn't multi-step. As of now I do the following: 1.) Open email 2.) If email sender isn't in my Zoho CRM database I enter them creating a Potential 3.) I download the attachment and save it to a different

    • Bug - OTP (email) and No Duplicates

      Scenario: Form with an email field, Validation: "No Duplicates" (because I want to ensure 1 entry per email). Embedded form into website (JS option). Enabled email based OTP. 1st test (via my website) - entered my email address - sent OTP - entered pin,

    • Customise Search Bar in CRM

      Is there a way to customise this search bar in the CRM to add fields?

    • Counting downloads of a file

      Hello Could anyone help me, I would like to use a custom script to count how many times a file contained in a record has been downloaded. Is that something that is possible in Creator? Thanks Estelle

    • Is there any way to prevent emails from being sent from zoho crm without pressing email opt out?

      When I left my desk yesterday I excitedly thought I had fixed my problem, by making use of the "Inactive" field ... However after contacting the support chat, they have advised to stop emails being sent I need to update the "Email Opt Out" field - which

    • New Search Function

      Hey Team, The search function updated in our CRM about a week ago, so I assume it was an automated update across Zoho. It no longer displays leads/deals etc in Chronological order so that the most recently created or updated is the first to display which

    • New permissions for accessing emails sent via Zoho CRM

      Last modified on Nov 4, 2024: Permissions for accessing emails sent via Zoho CRM have now been extended to the IN DC. With this rollout, the feature is now available to all users across all DCs. Resources: Data sharing for emails, Configuring email compose

    • Mind Mapping

      Will Zoho consider a mind mapping application? I have seen some discussions that are some 10 years old. What is the status now?

    • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

      so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

    • Unable to send emails

      I have this email parth@mrcolumbus.in, but I couldnt send outgoing email. Can you please help?

    • Request for Alerts on Workflow and Function Changes.

      I want to get an alert whenever a new workflow or function is added or an existing workflow or function is edited. Is there any way to do that? I need to log all changes whenever updates are made or new ones are added.

    • Overwrite Option for custom modules

      Hi Team, I noticed that the overwrite option is unavailable in Zoho Books when importing data for custom modules. This limitation makes it challenging to bulk update old data, as the only option is the 'bulk update' feature, which is restricted to 25

    • Transfer Amount from One Vendor to Another Vendor

      One of the vendors, who has a balance with us, has closed the business and has started a new business; Now he wants me to transfer the outstanding from the old account to the new Vendor Account. I am trying to do this using Payment Settlement a/c, But

    • Been getting this error, every now and then "Get count limit exceeded, please try again after 3 mins"

      it is really annoying.

    • How to make Branch compulsory in Zoho Books invoice?

      How I make Branches compulsory in Zoho Books invoice?

    • Regarding GST Report Issue in Zoho Books

      Hi, Right now, the very important point from my end is this Zoho Books issue. Here, you can see that we have created the invoice with the items of account sales and expenses. The journal is also correct. The profit and Loss statement is also correct.

    • Function #57: Automatically group items in invoices based on categories

      Hello everyone, and welcome back to our series! As a business expands and new product lines are launched, it becomes important to organize the items for better inventory management. The Category field in Zoho Books helps here by allowing you to add and

    • Fixed asset management

      I want to know if there is any individual module for fixed assets management

    • Suppress "spreadsheet will not be saved" message on published sheet

      I have published a sheet and have one column on that sheet that the user can edit (a dropdown picklist where the user can select the status for each line). Is there a way to suppress the Zoho Sheet message "Any changes made to this published spreadsheet

    • Zoho Forms Unable to Save Account Numbers with a Leading Zero

      We are using Zoho Forms to for rental applications. It is working well, except for one thing:  when a user enters their bank account information, and that account number actually starts with a ZERO (like 00123456) the Zoho form will return the value without

    • Profit on Sales order

      Hi, would it be possible to implement a column at the Sales order overview of Purchase amount? So a field with the amount of all purchase related to this Sales order? This is very usefull so you will see the profit you made on this deal. I tried to get

    • How to include GST% in PO amount?

      Currently when I raise PO, the basic price of the item is used. However, the GST is not calculated and added along with the basic amount. I have added a Custom field for GST in the PO but I need Zoho Inventory to calculate the GST amount and add it with the Basic price to give me the final PO price.

    • sitemap in zoho sites not updating

      I checked my sitemap and it has not added any updates. Do I have to generate one manually all the time or is zoho sites suppose to generate and update it?

    • I trying to connect our PM tool but API shows failure

      Hi All, in ZOHO CRM when an enquiry stage is moved to WON then I have created a rule to trigger POST URL to thrid party AP and then create a function for mapping with below code void automation.kytesfunctions(String enquiryId) { // Fetch enquiry details

    • 2 serial numbers for 1 item (Mac address and Serial number)

      There is a way to track 2 serial number type for 1 Item. Ex: Some electronic devices have a MAC address and a serial number. I need to track those 2 numbers

    • Sample Ticket - Created from Bot Preview

      Why is Zoho desk adding bot created tickets?

    • Webhook data is not being received

      We’ve set up the webhook with a public URL that returns a 200 status on Postman. However, when we ran a test, we didn’t receive anything in the req.body object or see any data from the POST request. As a team of freshers still learning the ropes of development,

    • Number of Workflow runs

      Is there a way in Zoho desk to see statistics regarding workflows, rules and other automation objects? Would be nice for several reasons: You could ensure that your workflows are actually running. You could determine which ones weren't being used so you

    • Mail is no longer populating CRM contacts

      Hi! For the last few days, my mail hasn't been populating my CRM contacts. Even people I email multiple times per day. In fact, it keeps trying to send mail to myself. Notice, I started typing Amy and only got as far as, "Am" and it suggested myself.

    • Zoho Support is indeed shocking and difficult to get a response with

      All our business emails have an auto-foward set up on them so that they also go to our GMAIL accounts so that we receive them to the relevenat people. The emails are indeed auto forwarding and arriving to our GMAIL accounts but when you log into your

    • Chart with Filtered Data vs Unfiltered Data

      I am looking to create a chart view that displays the full data set vs a subset of the data filtered by user filter. However I do not seem to find any method by which to exclude a plot from the applied filter or any other method by which to display the

    • How to get a list of selected records into a button-function? Here is how!

      So, you might know already how to get a button on a page somewhere and perform actions with a function when pressed, but how about a button that only works with the records you selected in the list view? The button selected is a custom button in the modules

    • How to Add Break line / Return on button click

      I need to return the text concate with difference field from lead with line break i try "\r" ,"\n" "<br>" return "ali \r\n <br> baba"; None of above work.  i expected result something like this  ali baba but got this  ali \r\n <br> baba so, how can i

    • How to get batch number of item by api?

      Hi there, Is there any way to get batch number of item by api? Batch number is the batch reference number in https://www.zoho.com/inventory/help/advanced-inventory-tracking/batch-tracking.html . When I call the https://www.zoho.com/books/api/v3/#Items_Get_an_item

    • Filter embedded report

      How to filter embedded report in a page, below code is not working. dateField => startDate & dateField=< endDate The report should print on page containing records from startDate to endDate. params='zc_Header=true&amp;Service_Date__gte=<%=startDate%>&amp;Service_Date__lte=<%=endDate%>'

    • Serious question: Are there actually "solo-preneurs"/small business owners who made Zoho-one work well for them?

      L.S. After already many years of continued struggle with Zoho-One, I am seriously wondering if there are actually solo-preneurs (one person small business owners - without a large, dedicated IT dept.) who got it (Zoho-One) to work well for their businesses.

    • Announcing new features in Trident for Windows (v.1.18.6.0)

      Hello Community, Trident for Windows is here with some new features to elevate your workplace communication. Let's take a quick look at what's new. Ask and send read receipts for emails You can now request read receipts for specific emails while composing,

    • Increase subscription prices for existing subscriptions

      Hi, Does anyone know how we could achieve the ability to increase the subscription fee for our existing customers based on a % increase. We are not yet using Zoho Billing (Subscriptions) and I'm not sure if it is a good fit for us. But we would need to

    • Why developing custom function development made so difficult for Zoho Projects!!

      Hi Zoho Team, I am trying to write function to automate a process but whatever API name or Column Name I use, the API isn't populating certain fields. Even the standard fields aren't getting populated through API. It's already exhausting to find all API

    • Delete / Modify Default Career Site - Zoho Recruit

      Hello, It would be very useful if we could delete a default career site or change which of our career site is the default. Our Career site was created when there were issues with Zoho Recruit creating English CTA buttons on French Career sites. The only

    • Next Page