Introducing Bot Filtering for Accurate Email Campaign Analytics

Update : This feature has been revamped. For the most current information and improved functionalities, please visit the updated version here.

Dear Marketers,

 

We're excited to announce a new feature designed to enhance the accuracy of your email campaign analytics: bot filtering. This feature helps you filter out bot-generated opens and clicks, ensuring your campaign reports reflect genuine recipient engagement.

 

What are bot clicks? 

Bot clicks are actions performed by automated software, not humans. These programs often scan emails for security threats like viruses or malicious links. As a result, they can inflate your engagement metrics by showing multiple clicks from a single contact, even if no one actually interacted with the email.

 

Why bot filtering matters 

Bot-generated activity can distort your campaign performance metrics. Our bot filtering feature helps you eliminate this noise, providing a more accurate picture of your audience's engagement.

 

Key features of bot filtering

• Easy toggle: Enable or disable bot filtering with a simple switch in Settings > General Settings.

• Accurate reporting: When enabled, bot filtering automatically excludes bot activity from your campaign reports, offering clearer insights.

• Transparency: A visual indicator in your reports shows whether bot filtering is active, ensuring full transparency in your data analysis.

How it works

Default setting: Bot filtering is initially turned off to include all opens and clicks in your reports.

By leveraging bot filtering, you can gain a more accurate understanding of your email campaign performance and make data-driven decisions with confidence. 

Note: To provide more granular insights, we're incorporating detailed bot data into our email campaign reporting. This will empower users to monitor performance closely and take informed actions.Due to the simultaneous development of report handling improvements, we have revised the anticipated release date. You can expect this release to go live by Jan 2025.

Here's how to enable the bot filtering option in Zoho Marketing Automation.

Step 1: Bot filtering option

Locate the Bot Filter link under Settings > General settings.

Step 2: Toggle the bot filtering option

In the Bot Filter setting, click the bot filtering toggle to enable the feature.

When you enable this option, a pop-up will appear to confirm your decision. Click enable to activate this feature, which will be applicable to all upcoming campaigns.

Step 3: Enable/disable the option

Filter enabled: If the bot filter setting is enabled, all bot opens/clicks will be excluded from email campaign reports and overall reports.

Filter disabled: If the bot filter setting is disabled, all bot opens/clicks will be included in email campaign reports and overall reports.

Here's how you can see it in the campaign reports, When the bot filter setting is disabled 

When the bot filter setting is enabled

Note

• Open rates may decrease when the bot filter is enabled.

• Follow-up actions, such as journeys and response action components, will not be triggered by bot interactions.

• Campaigns that have already been sent or are in progress will not be affected by new changes. We'll roll this update out in two weeks, and after that, users might notice an increase in opens and clicks, as the bot filter will be disabled by default.

• We'll examine the bot settings when sending the campaign.
  

• Please note that Apple Mail Privacy Protection (MPP) opens are not currently filtered in this update.  We are working on a solution to handle Apple MPP opens and will provide another update soon.
  

For example, if a user disables bot filtering before sending a campaign but re-enables it afterward, the email campaign report will still reflect bot-related activities. This occurs because the settings were disabled at the time the campaign was sent

Bot filter option when campaign was sent	Bot filter option after the campaign was sent	Bot-related activities in campaign reports
Enabled	Disabled	Excluded
Disabled	Enabled	Included

Step 5: Pop-up confirmation to disable bot filtering

You'll see a pop-up while disabling bot filtering.

We're here to help

As always, our support team is ready to assist you with any questions you may have about bot filtering or any other feature in Zoho Marketing Automation.

We're confident that bot filtering will provide you with more reliable insights and enable better decision-making and more optimal marketing strategies.

Happy marketing!

Best regards
Zoho Marketing Automation Team

• Topic Participants

• Moncy Samuel

• Jed

• Jeshua Edward

  

• Vigneshvar Priyan

• Catherine

• Sticky Posts

• Marketer’s Space - Automating CRM Actions with Journeys – Part 2

  Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you

• Introducing automation and utility conversations in WhatsApp marketing

  We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating

• Tip of the week 02 - The art of 'seeing' your leads

  What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

• Zoho Marketing Automation Update: Topics, Contacts, and List Management

  At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

• Important: Zoho MarketingHub is now Zoho Marketing Automation

  Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

• Recent Topics

• Digest Septembre - Un résumé de ce qui s'est passé le mois dernier sur Community

  Bonjour chère communauté ! 👋 Le mois dernier a été riche en nouveautés, en échanges et en découvertes ! Retrouvez ici les contenus les plus utiles, les discussions les plus intéressantes et plus encore. En septembre, nous avons mis en lumière trois nouveautés

• New Update: Convert External Users in Bulk in Zoho Directory

  Greetings to all Zoho Directory users out there! We’re excited to introduce a new update that makes user management in Zoho Directory even more efficient; you can now convert external users in bulk! Earlier, admins could convert only one external user

• Presenting ABM for Zoho CRM: Expand and retain your customers with precision

  Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often delivers

• API - Bank Accounts | Reconciliation Discrepancy

  Unless I'm reading it wrong, the documentation for the Bank Reconciliations API is inconsistent with itself. https://www.zoho.com/books/api/v3/bank-accounts/#create-a-bank-reconciliation The text definition says that the transaction_id should be a string,

• Employment Contract / HRMS Documents - Zoho People

  How do I create customized HR documents for disbursal from Zoho People ? Example, say offer letters ? appointment letters ? Memos ? We want to be able to preset these in one or ther other form and issue them to employees who are in Zoho People.

• Mobile authentication for Zoho Creator portals

  Note: This feature was previously available in beta for IN data center users on request. It is now generally available for all users in the IN and US data centers on paid plans of Zoho Creator. Currently, it will be available only for Indian (+91) mobile

• HOw to disable or block OTP login on browser.

  Hi Support, One of my employee tried & successfully logged in via OTP login mode on his mobile device even though user does'nt have login password . As per our company policy we don't allow user to login on any other device. This feature is available

• Change email address

  I would like to change the email address to info@gogetherenterprises.com

• Enhanced audit trail in Zoho Creator

  Hello everyone, We're pleased to announce that the Audit Trail feature has been significantly enhanced by expanding its scope to give you a more complete picture of activity across your applications. What was once a simple record-and-report log is now

• Allocating inventory to specific SO's

  Is there a way that allocate inventory to a specific sales order? For example, let's say we have 90 items in stock. Customer 1 orders 100 items. This allocates all 90 items to their order, and they have a back order for the remaining 10 items which could

• Introducing native agents: Configure your CRM with natural language

  Hello all, Configuring your CRM just got a lot faster. We're introducing native agents into Zoho CRM that configure your settings using natural language. Instead of navigating multiple screens, describe what you need and the agent builds it for you. What's

• Transferring CRM Templates

  I have two different scenarios for transferring the CRM template and would like to know if it is possible to do for either.   1.  When designing my CRM template, I created all the fields in the Leads module.  I have not duplicated all of the fields (or their positions on the page) in other modules like the Contacts, Potentials, Accounts, etc.  Once I get my Leads template designed the way I want, I would like to copy the fields and their page positions to the other modules.  Is it possible to do

• Is it possible to clone my Lead module layout to Customer and Potential layouts?

  I've customized all fields and their order for Leads module and I would like to know if I'm able to clone those fields into another modules, only to avoid repeated work. Awaiting.

• Error AS101 when adding new email alias

  Hi, I am trying to add apple@(mydomain).com The error AS101 is shown while I try to add the alias.

• Account not Active For any support or queries, kindly contact support@zohomail.com

  HI! I am trying to sign up to Zoho Mail which is not working. All I can see is the following error message, " Please help me. Account not Active For any support or queries, kindly contact support@zohomail.com"

• Introducing Zoho Commerce 2.0 — It's more than just selling!

  Hello! We are proud to launch Zoho Commerce 2.0, a reimagination of how online businesses look, feel, and function. This launch is both timely and symbolic, as we reaffirm our commitment to empowering small and medium enterprises with powerful, yet simple-to-use

• Zoho Thrive connection to off-line purchases

  Is it possible for Zoho thrive to connect to subscriptions or Books and pull purchase data from clients who purchase off-line or maybe through a different sales department where items are not listed on a website for sale? Say I have a customer that signed

• Payroll Options

  Would like to see a payroll service implemented; Maybe not a true payroll but at least the ability of tracking payments to employees without making them a vendor. please help. Thanks. I didn't find the right solution from the internet. References: https://zohofinance.uservoice.com/forums/283818-zoho-books

• Esta dirección de correo electrónico ya se encuentra en uso en otra organización... agregar usuarios

  Buenos dias , tengo este problema a la hora de agregar usuarios mi dominio es implementos.com.pe

• How to setup noreply@ example.com

  How do I setup noreply@example.com so the mail never gets delivered. I currently have a catchall setup aswell.

• How do you associate multiple contacts to a deal in the mobile app?

  When opening a deal in the mobile app, only one customer shows as the contact. How can we add multiple contacts on our mobile device?

• Zoho Books Support

  Dear Team, Zoho Books offers a demo before you purchase zoho books. But after that when he actually purchases the product he has to rely on toll free number or help documents. But this might get frustrated in the initial period. Specially in initial period.

• Linking Multi-UOM Barcodes to Products in Zoho Books

  Greetings, I'm using Zoho Books for retail shop and I'm running into a bit of a challenge with products that have multiple Units of Measurement (UOMs) and corresponding barcodes. For example, I sell cigarettes both as individual packets and in cartons

• Has anybody managed to do ANYTHING with Zoho CRM Zia Agents?

  I have 'hired' a few agents from the 'store', and also built the super simplest Agent I could think of (retrieve the email address for a given Contact), and none of them work. I get errors like "LLM Inference failed" even from the store Agents (e.g. "Search

• custom function

  I want to send a request following the webhook pattern with Endpoint Type Intranet, I received a Zoho access response from Daniel. Please advise on how to implement invokeUrl with Endpoint Type Intranet and a probe

• ERROR CODE :554 - Your access to this mail system has been rejected due to poor reputation of a domain used in message transfer

  This message was created automatically by mail delivery software. A message that you sent could not be delivered to one or more of its recipients. This is a permanent error. *****, ERROR CODE :554 - Your access to this mail system has been rejected due

• Function #46: Auto generate list of lapsed customers using Custom Button

  Hello everyone, and welcome back to our series! Customer retention is one of the key factors that impact the long-term success and sustainability of a business. High customer retention rates indicate satisfied customers, quality products or services,

• Zoho Writer for Android - Headings

  Hello Zoho team, I have created structured doc with headings in writer web version on pc. Then I have opened it in my phone. Write is crashing while used function: menu "three dots", Document Navigation, Headings. Zoho Writer for Android 6.1.4 Samsung

• Can't connect to POP and SMTP over VPN

  I use Thunderbird to access Zoho Mail via POP and SMTP. I have configured an app-specific password for Thunderbird to use. Everything is properly configured and works correctly — until I enable my VPN. I'm using a paid commercial VPN service (Mullvad).

• Possible to reorder Pipelines position?

  I have multiple Pipelines and want to reorder their positions, so that in the Deals module record for the Pipeline field, I have them ordered in a certain way. Is there a way to reorder the position of the Pipelines without deleting existing Pipelines

• Pleas unblock E-Mail-Adress service@montana-energie.de / kontakt@montana-energie.de

  Dear Zoho Support, Could you please unblock service@montana-energie.de / kontakt@montana-energie.de which belongs to a regular customer with whom we are having frequent business-related conversations. Thank you very much in advance, Erdem Kar homewise

• Unable to preview attachments using Apple Safari on Mac

  When attempting to preview an image attachment in Zoho desk the image will fail to load and present a "missing" icon in the middle of the display.  This is using Safari 14.0.3 on macOS Big Sur 11.2.3.

• Kaizen #262 - Using Zoho CRM Skill to build Queries

  Hello everyone! Welcome back to another edition of the Kaizen series, where we uncover powerful ways to extend and customize Zoho CRM. In the previous Kaizens, we explored how the zoho-crm skill can help developers work with Zoho CRM APIs, Client Scripts

• 【10/30福岡】他社はZoho CRM×AIをどう使う？ 営業に役立つ実践デモ＆事例解説｜10〜12月のイベント予定も！

  ユーザーの皆様、こんにちは！ ゾーホージャパンの中野です。 10月30日（金）の福岡ユーザー交流会では、CRM×AIのデモ / 事例紹介と、 Zoho社員によるAIエージェントの解説を通じて、自社での活用を考えるヒントをお届けします。 ■ 福岡で学べる・話せる3つのこと ① CRM×AIで、営業の仕事はどう変わる？ 株式会社etikaの宮村佳祐さんが、具体的な連携デモをご紹介します。 ・提案中の商談に、参考になる過去の類似受注案件を表示 ・打ち合わせの文字起こしをCRMに自動連携し、項目を更新 ・取引先のニュースを集約し、営業担当者へお知らせ

• #10 India Specifics: GST, GSTIN And E-way Bills

  Meera's new client sent a purchase order, a vendor form, and one line that changed the whole invoice: "Invoices without a valid GSTIN and correct place of supply will be returned unpaid." She had entered her own GST details. The customer's details were

• Invoke a Widget buttons not opening in Bigin web – open_in missing from response

  Hi, I’m seeing an issue with Invoke a Widget custom buttons in Bigin web. In the Bigin Developer Sandbox, the button works correctly and the custom button response includes: "open_in": "new_tab" However, once the topping is installed in a normal Bigin

• [Zoho Desk] Follow-up: Show Full Recipient Email Address Display Improvement ?

  Hi Zoho Desk Team, I would like to follow up regarding the recipient display behavior when replying to tickets in Zoho Desk. Currently, when we reply to a ticket, the To, CC, and BCC fields are combined into a single “Recipients” field. In addition, when

• How to record refund of expenses in zoho books

  Hi, i bought a air ticket and recorded the expense in money out. The ticket was cancelled and the fare (after deducting cancellation charges) was credited back to my bank account directly. How can i record the the above transaction?

• Multiple subscription plan line items in Zoho Billing quotes

  I run an IT company and sell a lot of licences. A client might have multiple subscription plans including software licences in different categories. A client might have Microsoft licences, antivirus licences, web hosting and maintenance package services.

• Invoicing multiple expense items as a single line item

        My client would like me to invoice them for multiple expense items on a single line item on an invoice.  Can this be done?  I know I can import billable expenses to an invoice, but I don't know how to show them as a single line item or have them

• Next Page