Introducing Budget Board in Zoho Marketing Plus

Introducing Budget Board in Zoho Marketing Plus

Hey everyone,

Marketing Plus enables marketers to collaborate more effectively and manage their marketing efforts, from campaign planning to execution to performance measurement—all on one platform.

One of the most challenging yet critical tasks for marketing teams is to plan their marketing budget and accurately track all their expenditures. Maintaining proper records of all these marketing expenses in a centralized place is itself a challenge. But what if there were a better way to manage all the marketing expenses in one place?


What is Budget Board? 

Budget Board is a space for marketing teams to plan their marketing budgets, add and track marketing expenditures, and make data-driven decisions.

Marketing teams can strategize budget planning for their different brands and delve into detailed time-based allocations, including yearly, quarterly, or monthly plans for different brands.

They can also plan marketing budgets based on different marketing projects, such as a mobile app promotion or a new product launch, and manage the spending for various marketing activities like email campaigns, paid ads, and events.

Why is a marketing budget planning tool important? 

Most marketing teams manage their marketing expenses across multiple spreadsheets and often end up losing track of them. While there are budgeting and expense management tools available in the market, they aren't designed specifically to suit the needs of marketers, nor are they connected to the platforms where actual marketing activities are executed. This often results in one or more of the following problems:
  • The marketing team may end up spending more than the allocated budget.
  • They may be uncertain about how their marketing money is being used.
  • They may lack access to deeper insights, such as geographical marketing expenses, objective-based marketing expenses, activity-based expenses, and others, which hinders marketers' abilities to make data-driven decisions. 
We built Budget Board to address this problem and to help marketing teams plan their budgets, log all their expenses, and categorize them. Budget Board also provides a warning when spending exceeds the allocated budget, ensuring you always stay on track.

How does Budget Board work? 

Let's look at a detailed example:

Step 1: The marketing head determines and allocates a budget for the brand and its different marketing projects.

Step 2: Aware of their allocated budgets, team members can then strategize their marketing activities accordingly.

For instance, if the marketing head has allocated a net budget of $50,000 for a mobile app promotion project and the marketing team conducts multiple activities, such as event marketing and running paid advertisements online, the expenses could be added to the system as follows:

Project: Mobile app promotion
  • Activity 1: Trade show
  • Expense Name: Venue rental
  • Expenses: $15,000

  • Activity 2: Paid ads
  • Expense Name: Adwords
  • Expenses: $2,000


The system stores the data and automatically categorizes all the added expenses.

Additionally, marketers can also upload documents such as invoices or receipts for each expense.

Step 4: At any given time, you can access a comprehensive view of your marketing expenditures through various views and gain all the information you need in few clicks.



We hope this has significant benefits for marketing teams who are looking to manage their marketing expenses more effectively. 

Please read the help document for more information on how you can use budget board for your business. 

Feel free to share any questions, suggestions, or feedback in the comments.

    • Recent Topics

    • Warehouse -> Locations Transition Causing Errors

      After saying "okay" to the transition from 'warehouses' to 'locations', I've now got shipped Sales Orders that I cannot invoice. How does one proceed?

    • Zoho CRM Community Digest - May 2026 | Part 1

      Hello Everyone! This edition introduces the new centralized Zoho Announcements Hub, a single dashboard designed to let you track and filter live product roll-outs from across the Zoho ecosystem. Alongside the Announcements Hub, this month also features

    • SalesIQ : How to disable markdown autoformatting?

      Hello Is there setting to disable "Markdown Text" this feature and enter raw markdown in plain text only format it after you send the message? Thanks

    • Converting XML to JSON

      Hi! I need to convert a variable in XML to JSON. Can i do it without using an API on deluge? I looked into the documentation but couldn't get any answers to this. Thank you in advance!

    • 元問い合わせメールに返信したときの統合処理

      ワークフロー作成したので備忘録です。 Zoho Desk で作成したメールアドレス宛てに既存のメールアドレスにきた問合せ先メールを転送してチケット作成を行っています。 元の問い合わせメールに返信、転送した際にRe,RE,re,Fw,FW,fwが件名の頭に付くため、その度に新規起票が乱立します。 メールの頭にRe,RE,re,Fw,FW,fwがある時それを除いた件名と同じ件名が既にチケット作成されていれば統合するワークフローを作成しました。 条件が緩いので既存チケットの検索で完了済みや5日以上前に作成したものは除いてもいいとは思います。

    • Marketing Automation Demo Video

      I would like to see a video demo for Marketing Automation.  Do you have one statashed away somewhere?

    • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

      so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

    • Can I add Conditional merge tags on my Templates?

      Hi I was wondering if I can use Conditional Mail Merge tags inside my Email templates/Quotes etc within the CRM? In spanish and in our business we use gender and academic degree salutations , ie: Dr., Dra., Sr., Srta., so the beginning of an email / letter

    • Supervisor Rules --> Custom Function

      Hello, currently I can't add a custom function to a supervise rule. Is there a reason for this? Background: We have BluePrint managed tickets and actually we have a Supervise rule which should set the ticket to "closed" after 168 hours since the last

    • Automate Backups

      This is a feature request. Consider adding an auto backup feature. Where when you turn it on, it will auto backup on the 15-day schedule. For additional consideration, allow for the export of module data via API calls. Thank you for your consideration.

    • E-Mail Blacklist via GUI

      Hello, It would be helpful if the GUI included an option to block specific email addresses (both incoming and outgoing). I want a setting where I can completely block certain email addresses. This means that no tickets can be opened from those addresses,

    • Pushover Notification Module

      Hello, it would be good if there would be a "Pushover" (https://pushover.net/) module besides the standard SMS module. Pushover is now very well known, especially in IT, and is becoming more and more popular. The biggest advantage are the customizable

    • How to record GST amount for Value of Service on Inward remittance charged by bank

      Hi please advice I have a situation.    1. I have HDFC bank account 2. I have a customer who has done inward remittance for purcahses from overseas. 3. HDFC is showing Value of Service say $100 and GST @ 18%. 4. Value of Service is not charged. But  CGST

    • Sort by Project Name?

      How the heck do you sort by project name in the task list views??? Seems like this should be a no-brainer?

    • Project Statuses

      Hi All, We have projects that sometimes may not make it through to completion. As such, they were being marked as "Cancelled". I noticed that these projects still show as "Active" though which seems counter intuitive. In fact, the only way I can get them

    • I have a requirement to integrate Zoho Books with Zoho Projects at both project and task levels.

      Currently, when i create transactions in Zoho Books (Expenses, Invoices, Bills), we can only map them at the project level. However, our requirement is to: Map records at both project and task levels Sync these transactions back to Zoho Projects under

    • What’s New in Zoho Inventory — Latest Features, Integrations & Updates | December 2025

      Zoho Inventory has evolved significantly over the past months, bringing you smarter, faster, and more connected tools to streamline your operations. Whether you’re managing multichannel sales, complex fulfillment workflows, or fast-moving stock, our newest

    • Add Multiple Modules in Automation

      Right now I am trying to automate sending customer statements in WhatsApp, if they have overdue invoices, since customer has multiple invoices overdue I don't want to send repetitive message for those. Right now in automation you can only select 1 module,

    • [Bug] WebAuthn passkey registration blocked on rpIds with TLDs longer than 6 characters (.accountant, .technology, etc.) — isValidDomain regex too strict

      Hi, Filing on behalf of an enterprise customer where Zoho Vault is deployed across the company. The Chrome extension blocks WebAuthn passkey registration on legitimate sites whose Relying Party ID (rpId) has a TLD longer than 6 letters. This affects every

    • Feature Request in Zoho Books : Tracking Inventory for Service Items

      At the moment, ZOHO Books don't allow to track inventory of Service Items (I just talked with customer care executive for confirmation). MY PROBLEM: I resell services Digital Signatures Certificates ( SAC ‐ 998319) and other similar services, I purchase

    • Create Tasklist with Tasklist Template using API v3

      In the old API, we could mention the parameter 'task_template_id' when creating a tasklist via API to apply a tasklist template: https://www.zoho.com/projects/help/rest-api/tasklists-api.html#create-tasklist In API v3 there does not seem to be a way to

    • Audio Recording Button needs work

      People struggle to understand how to record the audio - the mic button is tiny and barely visible. Please make the recording option more prominent and obvious and the upload file function should be secondary... (not taking up the majority of the space).

    • Enhancing user experience with Audio/Video Upload in Zoho Forms

      Hello form builders! Today, interactive forms are an integral part of websites and applications. While text-based inputs serve a variety of purposes, audio and video uploads can open up a world of possibilities for businesses. Imagine you are a talent

    • Early Preview for an Upcoming Enhancement to Zoho One - App Adoption and Feature Discovery

      Hello, Enterprise Support Community, We're excited to give you an early sneak peak at an upcoming enhancement to the Zoho One platform: new App Adoption & Feature Discovery components, designed to help our customers adopt the right tools to enhance their

    • You cannot send this email campaign as it doesn't have any eligible contacts in the selected mailing list. You can try adding contacts or choose other mailing lists.

      please help

    • Add Days In Stage to Filter Options for Pipeline

      We use the days in stage to see how long a ticket has been in a certain stage. But there is no option to see this via filters. eg if i wanted to see how many tickets over 5 days in a stage, there no way to do this. Currently we have to export a report

    • Integration problem between zoho crm and zoho forms for an update in zcrm, with two mapped custom fields

      Hello everyone, I need to correct an existing integration between Zoho CRM and Zoho Forms: the use case is that a user needs to send an email to a contact, who will click on a button in this email, redirecting to a Zoho Forms. The contact can update or

    • Purchase Order Quantity Validation Not Enforced During Bill Approval

      Hello Team, I would like to report a potential issue in the Purchase Order to Bill workflow. Steps to reproduce: Create a Purchase Order for an item with Quantity = 100. Approve/sign the Purchase Order. Convert the Purchase Order into a Bill. Change the

    • How do I add multiple contacts in a deal

      How do I add multiple contacts in a deal

    • Blueprint Not Triggering When Lead Status Is Updated by Workflow (IndiaMART Integration)

      I have set up a blueprint that triggers when a lead’s status is “New Lead.” Our CRM is integrated with IndiaMART, and when leads are created from IndiaMART, their Lead Status is initially set to None. To handle this, I created a workflow that automatically

    • Add multiple users to a task

      When I´m assigning a task it is almost always related to more than one person. Practical situation: When a client request some improvement the related department opens the task with the situation and people related to it as the client itself, the salesman

    • The 3.1 biggest problems with Kiosk right now

      I can see a lot of promise in Kiosk, but it currently has limited functionality that makes it a bit of an ugly duckling. It's great at some things, but woeful at others, meaning people must rely on multiple tools within CRM for their business processes.

    • Zoho Webinar not sending calendar entry into Outlook or other calendars

      Dear All, I am using Zoho Webinar for last few months and noted that when a attendee registers at the webinar link he gets an email will intimating his registration and link to webinar. He also get few file ( for Outlook, Google calendar etc) which he

    • Deleted User Emails

      I need to delete a user as I need to re-use their license, but I'd like to keep all their emails that are attached to various contacts in the CRM. Their emails are hosted externally on an M365 license. Anyone any idea how best to engineer this? TIA

    • Ticket Status

      HI, Any idea on how to create other options for this header??? I want to add an "Ordered" status. Its under "tickets" in Overview, I need a new status created (see second picture)

    • Turning off the recorded welcome in Zoho Webinar

      Is there a way to turn off the recorded voice that comes up at the beginning of every webinar session? It devalues the experience for attendees from feedback, interrupting their connection with our brand and delaying webinar start unnecessarily.

    • Client Script | Update - Client Script Support For Custom Buttons

      Hello everyone! We are excited to announce one of the most requested features - Client Script support for Custom Buttons. This enhancement lets you run custom logic on button actions, giving you greater flexibility and control over your user interactions.

    • Save embed widget personalizations

      Ok, Zoho, Great work on providing PRICING TABLES via the embed widget. Thanks so much. This changed the game for me Only one slight problem....I can't seem to save my widget settings. I'm still building my products and plans but I'm testing how they look

    • Problem with UTM Parameters: Zoho Forms - Zoho Desk Integration

      Hi Zoho Support Team, I want to automatically capture UTM Parameters from my website URLs and pass it from Zoho Forms into Zoho Desk. I have activated the UTM tracking feature. I've integrated the UTM Tracking code in my website footer on all pages. I've

    • Team folder not created when creating project using zoho flow

      When I try to automate project creation using zoho flow, and I have enabled workdrive integration to automatically create team folders to attach to the project, this only works when I create a new project through the UI. But I am trying to automate project

    • Next Page