Kaizen #159 - Configuring Telephony Extension Widget in Zoho CRM

Kaizen #159 - Configuring Telephony Extension Widget in Zoho CRM




Hello Developers! 

Welcome back to the Widgets fold in our Kaizen series.

In this post, we will learn how to build a custom telephony extension widget for call centers and deploy it within a Zoho CRM organization. This helps in establishing unified communication support without leaving the platform.

Why configure a Telephony?

Telephony integration with Zoho CRM is vital for businesses that rely heavily on customer communication and sales. Following are a few key reasons for its vitality:
  • Centralized Communication: Make and receive calls directly within the CRM, streamlining the communication process.
  • Automatic Call Logging: Calls are automatically logged, helping businesses track communication history without manual effort.
  • Enhanced Collaboration: Sales, marketing, and customer service teams can access shared communication logs for improved teamwork.
  • Automated Follow-Ups: After each call, you can trigger follow-up tasks or emails, ensuring no lead is forgotten.
While the Zoho Marketplace within Zoho CRM offers a variety of telephony extensions, we will look at how to create a private extension that allows you to customize the integration to suit your specific needs.

Info
Note:

For this demonstration, we will use RingCentral as our telephony platform. Although RingCentral is available in the marketplace, we will assume it is a private connected app in this scenario.

Business Scenario

Imagine that you are running a sales agency and you want a widget that lets your sales reps make calls directly from Zoho CRM while tracking all call details seamlessly within CRM records.

The private extension should allow you to control the user interface, customize call-related actions, and manage data flow directly into the CRM, optimizing your sales process.

Creating a Private Telephony Extension

Start by logging into your Zoho CRM account and follow the below steps to build a private extension powered by Zoho Sigma. 

Set Up a Private Extension

1. Navigate to Setup > Marketplace > Extension Builder.

2. Create a workspace in the new tab and click on the New Extension button.Provide the necessary details as shown in the image and choose the service as Zoho CRM.


3. Provide the necessary details as shown in the image and choose the service as Zoho CRM.



4. Click Create.

5. The private extension that you have created will be listed in the Extensions page. Choose your extension and click the edit icon. 
You will be redirected to the Zoho Developer Console. 



Configure the Telephony Widget 

6. In the console, go to Utilities > Connected Apps on the left-side menu.

7. Follow the steps provided in this kaizen to create a new Zoho CRM widget for this use case. 

8. Fill in the details of the application as shown in this image. 



We have chosen External Hosting for the demo, as our sample widget code is hosted on Amazon Web Service (AWS).

Refer to the 'Code Logic for Integration' section below to see how the widget code should be handled.

9. Click Save.

Code Logic for Integration

10. Here is the core logic for handling telephony events like Dial and DialerActive using the Zoho CRM JS SDK:

DialerActive Event Listener:
  • This listener is triggered when the softphone icon at the bottom of your screen is toggled.
  • It makes a call to the dialed number using Ring Central SDK.
Dial Event Listener:
  • The listener is activated when a user initiates a call from a Zoho CRM record using the phone icon next to the Phone fields.
  • The phone button passes the specific record data to the widget, allowing Ring Central to display the record name and dial the number. Following it, the Ring Central SDKs play the role to execute call related functions.
Call Completion and Notes Update:
  • Once a call ends, the widget opens a note section.
  • The text added to the widget is fed to the Notes Related List of the corresponding record using the Add Notes SDK.
For detailed instructions and to get started, the demo code is available on our GitHub page. Ensure to replace your telephony app credentials, SDKs, and its versions in the rc.js and handler.js files to suit your production needs.

Configure the Call Center

11. Navigate to Build > Telephony in the left menu. 

12. Provide a Name and the Resource Path of your widget. 



13. Click Save.

Packaging and Publishing

14. Go to Package > Publish on the left-side menu and publish the extension. 

15. You will receive a prompt asking if you would like to submit your extension to the Marketplace and avail it like other telephony platforms. 
Once submitted, the review process will take from three weeks to one month for approval.



Instead of waiting for approval, we will proceed with deploying the extension using the private plugin deployment link.

Deploy in your Organization

16. Log into your Zoho CRM organization.

17. Replace the URL of your Zoho CRM page with the deployment link from the Developer Console to install the widget extension.

18. Approve the addition of this extension to your CRM.

19. Once installed, refresh the page and check for the softphone icon at the bottom of your screen.



Click the icon to log in to your telephony platform, such as RingCentral.

Try it Out! 

Once the softphone is installed, try out the following features:
  • The softphone icon opens an iframe dialer pad.
  • You will see a phone icon near the Phone data fields, enabling quick calls directly from the record.
  • After calls, you can take notes and log them as a related list for the CRM record.

Additional Components

Consider adding these components to enhance the functionality of your telephony extension widget:
  • Call Recordings Widget: Create a related list widget that automatically stores all call recordings for future reference. Refer to this page for help. 
  • Call Analytics: Using Ring Central SDKs support users can integrate call duration, frequency, and outcomes into a CRM dashboard Widget for performance tracking.
  • Custom Workflow Triggers: With the help of Insert Records SDK in the extension widget, you can automatically log the call details into the Calls module. This enables you to trigger workflow rules for follow-up tasks, notifications, or actions based on call outcomes. 
From managing call center operations to automating task follow-ups, the potential of widgets is vast and adaptable to a variety of business needs. We encourage you to explore the complete potential of widgets to build custom solutions that elevate your workflows. 

For further assistance, explore our Widget fold in the Kaizen collection or reach out to us at support@zohocrm.com. You can also drop your questions in the comments below. 

Cheers! 

-----------------------------------------------------------------------------------------------------------------------------------

Related Reading

-----------------------------------------------------------------------------------------------------------------------------------

    • Sticky Posts

    • Kaizen #217 - Actions APIs : Tasks

      Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.

    • Kaizen #216 - Actions APIs : Email Notifications

      Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are

    • Kaizen #152 - Client Script Support for the new Canvas Record Forms

      Hello everyone! Have you ever wanted to trigger actions on click of a canvas button, icon, or text mandatory forms in Create/Edit and Clone Pages? Have you ever wanted to control how elements behave on the new Canvas Record Forms? This can be achieved

    • Kaizen #142: How to Navigate to Another Page in Zoho CRM using Client Script

      Hello everyone! Welcome back to another exciting Kaizen post. In this post, let us see how you can you navigate to different Pages using Client Script. In this Kaizen post, Need to Navigate to different Pages Client Script ZDKs related to navigation A.

    • Kaizen #210 - Answering your Questions | Event Management System using ZDK CLI

      Hello Everyone, Welcome back to yet another post in the Kaizen Series! As you already may know, for the Kaizen #200 milestone, we asked for your feedback and many of you suggested topics for us to discuss. We have been writing on these topics over the

    • Recent Topics

    • GPS tracking only or Check out facility

      Dear Team, Zoho CRM is quite robust CRM but till date i was waiting for the feature of having GPS tracking of Sales employees which is a common demand by all customers for thier field sales executives. We cover them by saying that CRM provides Checkin

    • Can I use a Standalone CRM Function as the Callback URL For Async Export Data API?

      I am creating an export job using this API https://www.zoho.com/analytics/api/v2/bulk-api/export-data-async/create-export/view-id.html There is a "callbackUrl" key in the CONFIG object. I tried copying the URL for a standalone function in CRM which can

    • Discount on the transaction level in POS

      "Is it possible to apply a discount on the total bill before tax in Zoho POS?" I want to apply a discount on the total transaction amount in Zoho POS, but the discount should be calculated before the taxes are applied. Is there an option to do this in

    • Zoho DataPrep switching Date Format

      When using a pipeline that is importing Zoho Analytics data into Zoho DataPrep, the month and day of date fields are switched for some columns. For example, a Zoho Analytics record of "Nov. 8, 2025" will appear in Zoho DataPrep as "2025/08/11" in "yyyy/MM/dd"

    • Create Tasklist with Tasklist Template using API v3

      In the old API, we could mention the parameter 'task_template_id' when creating a tasklist via API to apply a tasklist template: https://www.zoho.com/projects/help/rest-api/tasklists-api.html#create-tasklist In API v3 there does not seem to be a way to

    • Introducing Dedicated Modules for Plans, Addons, and Coupons in Zoho Billing

      We’ve enhanced the way you manage Plans, Addons, and Coupons in Zoho Billing. Previously, all three grouped together under Subscription Items. Now, each one has its own dedicated module, giving you a cleaner and more intuitive experience. This update

    • Send Automated WhatsApp Messages and Leverage the Improved WhatsApp Templates

      Greetings, I hope all of you are doing well. We're excited to announce a major upgrade to Bigin's WhatsApp integration that brings more flexibility, interactivity, and automation to your customer messaging. WhatsApp message automation You can now use

    • Converting Sales Order to Purchase Order

      Hi All, Firstly, this code works to convert a sales order(SO) to a purchase order (PO) via a button, however I am running into an issue when I convert the SO where the values from the line items are not pulled across from the SO to the PO. The ones in

    • Gain control over record sharing with portal users through our new enhancement: criteria-based data exposure

      Dear Customers, We hope you're well! Portals is a self-service avenue through which your clients can access and manage their direct and related data in Zoho CRM. This empowers them to be more independent and enables them to experience a sense of transparency

    • Jobs at multiple locations

      Hi A lot of times we have same job open at multiple locations. So I would like an option where we can create a job and choose multiple locations. Currently we have to create individual jobs for each location. If we can create one job and mention multiple

    • 日本語フォントの選択肢拡充についての要望

      日本語フォントの選択肢がとても少ないと感じたことはありませんか？ 多くのアプリ（たとえば Invoice）ではフォントが1種類しかなく、正直あまり使いやすい・見た目が良いとも言えません。 そろそろ、もっと多くの日本語フォントを追加してほしい、そしてすべてのアプリで同じフォント選択肢を使えるようにしてほしいと、私たちユーザーが声を上げる時期だと思います。 ご存じのとおり、現状ではアプリごとにフォント周りの仕様にほとんど一貫性がありません。 みなさん、一緒に要望を出していきましょう！

    • From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

      Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with

    • Passing the CRM

      Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when

    • Tag Adding Option in Kanban Card Customization Bigin CRM Mobile App

      I would like to request an option to add and display tags on Kanban cards in the Bigin CRM mobile app. This feature would make it easier to categorize deals and quickly identify priorities while working on the go.

    • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

      Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

    • Canva Integration

      Hello! As many marketing departments are streamlining their teams, many have begun utilizing Canva for all design mockups and approvals prior to its integration into Marketing automation software. While Zoho Social has this integration already accomplished,

    • Ticket Status email

      Good day, This was discussed in the past, but it would be helpful if we could have the system assign a custom response to a status. We have various statuses for tickets, e.g. "closed due to no response", or "Pending Status", it would be helpful for the

    • WhatsApp Voice Message Sending Option in Bigin CRM

      I would like to request a feature that allows users to send WhatsApp voice messages directly from Bigin CRM. This would help improve communication efficiency and make it easier for teams to respond quickly to customer inquiries.

    • CRM: hosting a single html file in Zoho and displaying it as a widget

      I have seen that CRM offers the option of uploading a web project to Zoho itself and displaying it as a widget in CRM. The instructions then talk about setting a development environment with Node and developing an application to upload to Zoho. But I

    • Synchronise item image between Zoho Commerce and Zoho Books/Inventory/CRM

      Here is a blindingly simple idea to tie several Zoho products together. Zoho - please include a method to synchronise the item image (or images) from one Zoho application to another. For example, if you upload an item image in Zoho Inventory, a user should

    • How to change position button transtition of Blueprint?

      Hi Everyone, Look at my screenshoot, it is possible move the reject button to the right? I couldn't find that setting in the blueprint. Thank you.

    • Marketer’s Space - WhatsApp Pricing Update: What Marketers Need to Know and Do

      Hello Marketers, Welcome back to Marketer’s Space! WhatsApp made changes to their pricing model on July 1, 2025, moving from conversation-based pricing to a per-message pricing model. This week’s post focuses on what these changes mean for your WhatsApp

    • Zoho Desk Limitations

      Good day, all, I would like to know whether others share my frustration with some of Zoho's limitations. Don't get me wrong, I like Desk (and I also have a subscription for Analytics), I have been with them for close to 10 years, and unfortunately, I

    • Multi file upload

      Hi, I just wonder if one could upload multiple files in one shot, say between one and three files, without adding multiple File Upload fields? Thanks, Alalbany

    • Sorting Descending in a lookup

      I have a case number lookup on multiple forms. I need the most recent added to appear at the top of the lookup or as the list of cases grom it's too much to scroll. Is there a way to have a look up sort descending?

    • Can we add custom fields to portal community profiles?

      How do we add custom fields to our profile pages in our portal community? If we have the ability to add custom fields, will we be able to access those fields via API? We want to use our Desk community in our help portal as our primary community and would

    • Auto-upload Creator Files to WorkDrive

      Hi everyone, I’m working on a workflow that uploads files from Zoho Creator to specific subfolders in Zoho WorkDrive, as illustrated in the attached diagram. My Creator application form has two multi-file upload fields, and I want—on successful form submission—to

    • Asap Widget 2.0

      Where's the documentation for the new ASAP widget? https://www.zoho.com/desk/developers/asap/#introduction this one is outdated How can we dynamically navigate between different views? How can we prefill ticket forms using ASAP 2.0?

    • Update date & time when a cell is edited

      Hi All, I am desiring to have a cell update with the current date and time when another cell is edited. Any ideas?  Thank you

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • Can the Trigger be changed?

      I'm afraid I already know the answer, but here goes... After activating a workflow (under Campaigns > Automations), Then later choosing to Edit the workflow, Can the Workflow's Trigger be changed? Currently the entire Trigger section + options are gone

    • Marketer's Space: Proven tips to improve open rates – I

      Hello Marketers! Welcome back to another post in Marketer's Space! In this week's post, we'll discuss the ever-important concept of open rates. This will be a multi-part series, as we have a range of topics to cover. Open rates—which measure the percentage

    • Holidays

      Hi; For defining Holidays, you need to add logic to handle the year as well as the month & day. We need to be able to enter Holidays for the next year. I need to add a holiday for January 2, 2017, but I can't until January 1st, which is a Sunday and we

    • Creating Custom PDF Template from Form

      I am trying to create a custom PDF from form submissions. I have the standard subscription and it indicates that PDF forms are included. I cannot find anywhere to create PDF forms. I try to follow the instructions from here: https://help.zoho.com/portal/en/kb/forms/form-settings/pdf-settings/pdf-editor/articles/creating-your-own-pdf-template#Creating_your_template_from_the_scratch

    • Important Update: Facebook Metrics Deprecation & Impact on Zoho Analytics

      Dear Zoho Analytics users, Facebook has deprecated a set of metrics from the Facebook Pages Insights API, effective November 15, 2025. As a result, these changes will affect any reports and dashboards in Zoho Analytics that rely on Facebook Pages data.

    • Quick Copy Column Name

      Please add the ability to quickly copy the name of a column in a Table or Query View. When you right-click the column there should be an option to copy the name, or if you left-click the column and use the Ctrl+C keyboard shortcut it should copy the

    • Conditional Field Visibility in Bigin CRM

      I would like to request support for conditional field visibility within Bigin CRM. This feature should allow administrators to configure show/hide rules for fields based on predefined criteria (e.g., field values, picklist selections, stage changes,

    • Introducing Zoho MCP for Bigin

      Hello Biginners! We're excited to introduce Zoho MCP for Bigin, a completely new way of interacting with Bigin data using AI. With Zoho MCP, you can securely connect your Bigin account with popular AI agents like Claude, Cursor, Windsurf, and VS Code,

    • Introducing the Zoho Projects Learning Space

      Every product has its learning curve, and sometimes having a guided path makes the learning experience smoother. With that goal, we introduce a dedicated learning space for Zoho Projects, a platform where you can explore lessons, learn at your own pace,

    • Ask the Experts 26: Brighten every customer interaction with Zoho Desk all year long

      Hello everyone, Greetings and welcome to Ask the Experts 26. As we wrap up 2025, we are excited to invite you to the 26th episode of our Ask the Expert series. 🎄The Merry Metrics Edition = Best of Zoho Desk [Best Practices + Holiday Automation + Year-End

    • Next Page