Knowledge base: The nitty-gritty of SEO tags

Knowledge base: The nitty-gritty of SEO tags

A well-optimized knowledge base with great SEO can benefit your company by allowing customers to find help articles and support resources using search engines. This enables customers to quickly and efficiently find the information they need without direct support, saving time and increasing customer satisfaction.



Implementing an SEO strategy for a knowledge base is about more than just making your content easily discoverable by search engines and users. It's about enhancing the overall user experience and increasing customer satisfaction. By optimizing your knowledge base, you can improve your article's visibility and attract more traffic. But it's not just about the numbers; it's about ensuring that your knowledge base is organized and structured in a way that is user-friendly and easy to navigate.

What is a search engine results page (SERP)?

Search engines, such as Google and Bing, use algorithms to match the keywords from the user's search with relevant web pages and then display the results in order of relevance (alongside ads).
 
Regarding SEO (Search Engine Optimization), a knowledge base can improve your website's visibility and ranking on search engines. A knowledge base is a centralized repository of information that answers common questions, troubleshooting guides, tutorials, and other helpful resources for your customers.

What is a brand search?

A brand search is an online search where the user types in the name of a specific brand or company into a search engine to find information about that brand. It can include searches for the brand's website, social media profiles, reviews, news articles, and other related content. For businesses, optimizing their brand search results can help increase their visibility online.

What are article crawlability and indexability?

Crawlability and indexability are the most critical factors for ensuring an article is visible and accessible to search engines. When a search engine crawls an article, it scans the site's content to determine what it's about and how relevant it is to specific search queries. If a site is not crawlable, meaning search engines cannot effectively scan it, it will not be indexed and, therefore, will not appear in search results.
 
Similarly, a site's content must be appropriately optimized for search engine crawlers so it can be indexed correctly and appear in appropriate search results. Ensuring that each article is both crawlable and indexable can help improve its visibility and search engine rankings.

What are meta tags? 

Meta tags are brief text descriptions that provide information about an article's content. They are not visible in the article but are included in its HTML code. Search engines use meta tags to determine the article's subject matter and display relevant information in search results. Common types of meta tags include the article's title, description, and keywords.

What are header tags?

Header tags are HTML elements that mark headings and subheadings (from H1 to H6) on a webpage. H tags provide a structure for the content on a page, making it easier for both humans and search engine experts to understand and navigate. Header tags also help make content visually appealing to readers by clearly marking different sections and emphasizing key points.

What are alt tags for images?

Alt tags, also known as alternative text or alt descriptions, describe the content of an image on an article. They provide a textual alternative to non-text content, making it accessible to people who are blind or visually impaired and using screen readers. Search engine crawlers also use alt tags to understand the content of an image and its relevance to a particular search query.

What makes SEO tags useful? 

Focus on the right readers 

Composing meta titles and descriptions that describe your article help attract genuinely interested readers. This helps people find the information they need about your products or services and results in a positive user experience.

Increase visibility in search engines

Crafting meta titles and descriptions for your content can help search engines comprehend your material, thereby increasing the chances of your articles ranking higher in search results when individuals use relevant search terms.

Get clicks that count

When your content appears in search results, the meta title and description are what people usually see first. It is essential to make them exciting and concise so that they accurately represent the topic of your article. This will boost the probability of people clicking on your article's help center to read the full article.

Support sharing on social media

When people share your article on social media, the meta title and description may be the only information displayed. Therefore, well-crafted descriptions can make your article more attractive and increase the likelihood of readers clicking through to your website's help center to read the full article.

Control how your content appears in search results

A well-crafted meta description is crucial as it lets you control how your content is introduced to probable readers. Without one, search engines may automatically generate a summary that may not accurately reflect the essence of your article. Writing a concise and informative meta-description that accurately summarizes your content helps convince readers to click through to your knowledge base.

Usage of relevant keywords

A knowledge base can help you target specific keywords and optimize your content accordingly. Incorporating relevant keywords naturally within your articles and guides increases the chances of your website appearing in search engine results when users search for those specific terms.

Key takeaways

Improving search engine visibility is crucial for any business wanting to attract more website traffic.
  • Use specific, relevant keywords in your content.
  • Optimize your meta tags to attract the right audience.
  • Employ header tags to structure your content.
  • Use alt tags for images to maximize accessibility.
  • Add meta titles and meta descriptions to knowledge-base articles.
These tips can help you customize your knowledge base and enable your customers to find the answers they need quickly.
 
Please watch this space for more detailed use cases of knowledge-base SEO tags,
 
Cheers,

Kavya Rao
The Zoho Desk Team

    • Sticky Posts

    • Register for Zoho Desk Beta Community

      With the start of the year, we have decided to take a small step in making the life of our customers a little easier. We now have easy access to all our upcoming features and a faster way to request for beta access. We open betas for some of our features

    • Share your Zoho Desk story with us!

      Tell us how you use Zoho Desk for your business and inspire others with your story. Be it a simple workflow rule that helps you navigate complex processes or a macro that saves your team a lot of time; share it here and help the community learn and grow with shared knowledge. 

    • Tip #1: Learn to pick the right channels

      Mail, live chat, telephony, social media, web forms—there are so many support channels out there. Trying to pick the right channels to offer your customers can get pretty confusing. Emails are most useful when the customer wants to put things on record. However, escalated or complicated issues should not be resolved over email because it's slow and impersonal.  When you need immediate responses, live chat is more suitable. It's also quick and convenient, so it's the go-to channel for small issues. 

    • Welcome to Zoho Desk Community - Say hello here!

      Hello everyone! Though we have been here for a while, it’s time to formally establish the Zoho Desk Community; we’re really happy to have you all here! This can be the place where you take a moment to introduce yourself to the rest of the community. We’d love to hear all about you, what you do, what company or industry you work for, how you use Zoho Desk and anything else that you will like to share! Here’s a little about me. I am Chinmayee. I have been associated with Zoho since 2014. I joined here

    • Webinar 1: Blueprint for Customer Service

      With the launch of a host of new features in Zoho Desk, we thought it’ll be great to have a few webinars to help our customers make the most of them. We’re starting off with our most talked about feature, Blueprint in Zoho Desk. You can register for the Blueprint webinar here: The webinar will be delivered by our in-house product experts. This is a good opportunity to ask questions to our experts and understand how Blueprint can help you automate your service processes. We look forward to seeing

    • Recent Topics

    • Meet your customers on Arattai, from inside Zoho CRM

      Hello everyone, Your customers reach you on the apps they already use. Zoho CRM now supports one more: our very own Arattai! When someone messages your Arattai Business number, the conversation arrives in the Messages module in CRM, right beside your

    • Running Balance

      Please add automatically Running balance in ledger view. Taking lot of time, every time to add manually

    • MAKING ENTRY TIME MORE USER FRIENDLY AND FASTER O PREVENT TAB TIME

      I AM CURIOUS TO KNOW IF WE CAN MAKE IT MORE USER FRIENDLY WHILE MAKING BILLS , I MAJORLY USE OVER DESKTOP SO I AM SUGGESTING TO REMOVE TAB TIME WHILE ENTERING BILL OR MAKING INVOICE DIRECT JUMP TO ONLY REGULAR PARTS OF THE BILL . YOURS RAKESH 782866

    • Unable to export reports despite enabled report export permissions

      Hi Zoho Community, We are unable to export reports in Zoho CRM. When attempting an export, we receive the following error: “Cannot Export Report — You do not have permission to export one or more modules used in this report. Please contact your administrator.”

    • Add Payment Information (like Bank details)

      I am using the Free plan of Zoho Books. I need to add the bank details/ UPI details on the invoice. How can I do that. I have added the details in the Bank Section.

    • account access nahi kar pa raha hoo

      hello sir/maddam, mera naam Indrasen Lodhi hai meri zoho mail id "indrasenlodhi@zohomail.in" hai. main iska authenticator app bhul gaya hu, mere pass bachup code bhi nahi hai. kripya meri madad kijiye.

    • Keep Sensitive Customer Data Private with Field Masking in Zoho CRM

      Hello CRM community, Customer records in your CRM are often accessible across multiple teams, but not every team needs visibility into every field. A non-sales team, for instance, has no real need to see a contact's mobile number, and a support agent

    • Generate a Zoho Sign link

      From time to time I get a response "I never received your you e-document for electronic signature" is there a way to generate a Zoho Sign link to share.

    • E-invoicing setup not completed in Zoho Books

      My status on the EmaraTax portal appears as linked with Zoho. However, when I try to complete the setup on the E-invoicing tab in Zoho Books settings, I receive an error saying: "E-Invoicing could not be enabled as the FTA portal is currently unreachable.

    • Notes - Reaction Buttons

      Using the native notes option within CRM is fine, it works and the RTF features are great, however, would it be possible - if there isnt already something in place, where we can add a reactions button, similar to teams/whatsapp to show that its been read

    • Generate a link for Zoho Sign we can copy and use in a separate email

      Please consider adding functionality that would all a user to copy a reminder link so that we can include it in a personalized email instead of sending a Zoho reminder. Or, allow us to customize the reminder email. Use Case: We have clients we need to

    • Need help with importing expenses

      I'm using the template downloaded from the application. When I try to import my expenses, I get the message: Duplicate entry in the Expense Date column. Ensure it contains unique values. None of the rows will import. There are duplicate dates, but they

    • #12 Bringing In A Second Pair Of Hands

      Meera's studio became a two-person business in month five. Adding the second person took ten minutes. Working out why Meera herself was showing up as Staff took considerably longer. The Usual Way To Do This Covered in our published General FAQ, with the

    • How can I add a Custom Field (or Customer_name) to a picklist?

      Our workflow is Shopify-->SO -->Picklist-->Package-->Shipment. We would like to have the Picklist template to include a custom field "Customer_Notes" (we have created this field already). This way we get alerted when a customer has notes on their account.

    • Header Line in Quote product rows

      I believe this is an essential feature that Zoho should provide us, when adding products we want the ability to add titles for our product, in quotes: The Solution/Category Title Product1 Product2..... and then it would show the sub-total of that title 

    • 👍 Zoho CRM's Notes now gets Reactions and a new look

      Moderation update: Currently available in the following DC's CA, AU, CN, UAE, JP, SA - All Editions EU - Free, Standard and Professional Hello everyone, Notes help users capture important updates, collaborate with teammates, and maintain context for records.

    • Add @Mention Notifications in Zoho Cliq for Zoho Project Mentions

      Hello Zoho Projects Team, We hope you are doing well. We would like to submit a feature request regarding "Projects Bot" Cliq bot notifications for @mentions inside Zoho Projects comments (Tasks and Issues). Current Behavior: At the moment, when someone

    • Can't connect to POP and SMTP over VPN

      I use Thunderbird to access Zoho Mail via POP and SMTP. I have configured an app-specific password for Thunderbird to use. Everything is properly configured and works correctly — until I enable my VPN. I'm using a paid commercial VPN service (Mullvad).

    • Outgoing Mail Blocked – Suspicious Login Activity (Need Clarification and Solution)

      Hello, I’m currently facing an issue where my Zoho Mail account has been blocked due to “suspicious login activity,” and outgoing emails are restricted. Here are the details shown: Block type: Outgoing mail blocked Reason: Suspicious login activity A

    • Online Payment Fees

      We don't take many online credit card payments so the merchant service provider (PayPal) charges us the 2.9% fee for processing the amount. I would like the ability for the fee to be automatically added to the total amount for "ease of payment". We'd

    • O SalesIQ aceita números do Whatsapp Business com coextistência?

      Tenho uma equipe com vários vendedores e cada um deles tem um celular corporativo usando o Whatsapp Business para se comunicar com os clientes. Estamos no plano Zoho One e esses mesmos vendedores também usam o SalesIQ para atender os leads que vem do

    • Losing description after merging tickets

      Hello, We merge tickets when they are about the same topic from the same client. It happens sometimes. We recently noticed that after the merger only the description from the master ticket is left in a thread. And the slave-ticket description is erased.

    • Any update on much requested feature, to delete attachments without deleting the e-mail body?

      People have been requesting the ability to delete e-mail attachments without deleting the e-mail for more than ten years now. The latest I see is marked "Working On It" and a year ago it was supposedly being added, see here: https://help.zoho.com/portal/en/community/topic/is-there-a-way-to-delete-mail-attachments-without-deleting-the-text

    • Undo/redo when composing Mail

      Where is the undo/redo button when composing mail? I've new to Zoho, I've looked, I've searched and can't find it. What am I missing?

    • Mail menu bar items missing in Inbox and folders

      Last night some shortcuts such as Move to Folder, Archive, Delete, Mark as spam, and others, disappeared from my Mail menu bar, along with items in the vertical three dots extension such as Mark as read, Flag as, Mark as unread, etc. What I now have instead

    • ERROR CODE :554 - Your access to this mail system has been rejected due to poor reputation of a domain used in message transfer

      This message was created automatically by mail delivery software. A message that you sent could not be delivered to one or more of its recipients. This is a permanent error. *****, ERROR CODE :554 - Your access to this mail system has been rejected due

    • Sent items with shared folders

      Hello, this is in some way in between a problem and an idea.  When sharing folders (which is actually not any close to a shared mailbox...) the person which the folder has been shared with can access that folder and can send emails when delegation is

    • What's New in Zoho Inventory | July & August 2026

      Hello users, The July and August 2026 releases bring a range of new features and improvements across the product. From the Nigeria Edition and Super Admin enhancements to Sri Lanka IRD-compliant invoicing, Loyalty Program Management, and improvements

    • E-mail com problema

      Não estou recebendo e-mail desde Janeiro. Algo desconfigurou e eu não consigo resolver. Podem ajudar? Aguardo. Wagner Della Aversana Whats 55 11 985119899

    • Account Blocked due to Suspicious Activity.

      Hello, Trying to get access to my account, I have found this message above in the subject of this message. I am unable to log back to my account (see err. mess. below.) and thus cannot get rif of this following the Zoho procedure : I followed the step

    • SAML authentication in Zoho Mail: Simplify and secure your organization's login management

      Managing login credentials across multiple web applications can be challenging for organizations with a large number of users. Without a centralized authentication system, users are required to maintain separate passwords for each application, increasing

    • How to prepare a balance sheet for a company that has no operations yet?

      .

    • Can't create new account in zoho email

      Hello, i'm trying to create some free accounts to my customers... and since yesterday i can't create a new account, what is wrong? why i can't create free account? Thank You

    • Name autocomplete

      Hi, During searching emails the web tool does not always propose the auto-completion of the saved emails. As a result I either have to go to contacts and look up the exact email, or the exact full name including the middle name and any dots, which is

    • Introducing Incentives for Zoho CRM: Build, automate, and track sales commissions

      Dear Customers, We are here with an amazing news! We built a direct solution to help manage your commission provisioning activity in your business. From creating commission plans to issuing payouts, this application leverages your sales reps’ performance

    • Bank Feeds - Again

      Bank feeds broken again for me. I don't see other recent posts on this, so maybe it's just us? Tried: refresh update cred/ deact./react. feeds chat support Nothing. On day 2 without zoho as a result, which is crippling for us. We've used zoho for a year

    • Create a single record from multiple images with ICR

      Hello all, Zia's Intelligent Character Recognition can now create a single record from multiple images based on the configured ICR rule. Users can upload up to three images at once, such as an ID, a passport, and a business card, and Zia will extract

    • SPF failure in android app

      I have no domain. I am not admin of anything. All I want to do is send an email from a zohomail.eu address, using the Zoho android app, with all settings as default. I do not use Office 365, or EOP, or Outlook, and I have no domain or domain registrar.

    • Zoho Books | Product updates | August 2026

      Hello users, July has been an exciting month for Zoho Books! This month, we're excited to introduce HTML PDF Templates, Placeholders as Pills, expanded approval workflows for Sales Returns and Journals, and significant compliance updates across the India,

    • Page Not Found error - 404 error

      Hello, I am a first time user of zoho sites.I just published my website dentistinminneapolis.com but its giving me a 404 error.Please look into it ASAP and help with the problem.

    • Next Page