Marketer's Space - Unveiling the top features in Zoho Marketing Automation

Marketer's Space - Unveiling the top features in Zoho Marketing Automation


Hello Marketers,
Zoho Marketing Automation enables you to generate high-quality leads, segment your customers for laser-focused targeting, automate workflows, and gain deep audience insights—all within a single platform. Let's explore the top five features that enable you to do all this without breaking a sweat. 

1. Diverse lead generation tools
Generating high-quality leads is fundamental for any business and ZMA equips you with the essential tools to capture them.
  • Signup forms: Create beautiful signup forms—compact, banner, or long—with an easy-to-use editor and capture the data you need.


  • Signup pop-ups: Design signup pop-ups, customize them with ZMA's built-in editor, preview them, set triggers, control their frequency, and assign relevant topics.

  • Landing pages: Build landing pages using ZMA's drag-and-drop editor, optimize them for SEO and mobile responsiveness, manage scripts and responses, and push your leads to CRM.


2. Multichannel communication
To reach your target audience effectively, it's vital to stay connected with them through the communication channels that they prefer and are most active in. ZMA integrates email, SMS, WhatsApp, social media, and websites into a single platform for seamless multichannel communication—saving you time and enabling you to focus on creating impactful content.


3. Advanced segmentation
Targeting the right audience with the right message is important for a successful campaign. ZMA enables you to create laser-focused segments which automatically update as you acquire new contacts, ensuring your campaigns always reach the right audience. There are two types of segmentation options inside ZMA:
  • Smart segmentation: Use an intuitive interface to segment your audience based on relevant contact data and behavior.
  • Advanced segmentation: Advanced segmentation has over 200 criteria types that you can use to create hyper-focused segments. You can also combine these criteria with AND/OR modifiers for maximum precision.


4. Drag-and-drop journeys

ZMA's "Journeys" feature simplifies complex workflows by enabling you to automate repetitive tasks. You can build journeys from scratch or use pre-designed templates for common marketing goals, like welcome series or lead nurturing sequences. You can also customize the pre-designed templates to suit your campaign needs, which not only saves you valuable time but also ensures a consistent experience for all your leads from the moment they enter your system to the moment they become loyal customers.


5. Real-time website analytics

Get valuable visitor insights with ZMA's Website Analytics dashboard, which provides metrics like the devices visitorsuse, their demographics, traffic sources, location data, and daily trends. Drill down further with detailed reports on behavior, acquisition channels, goal conversions, and smart URL tracking.

  • Behavior analysis: Analyze behavior on your website, like performance, unique visits, average time spent on the page, and bounce rates.

  • Acquisition analysis: Understand the source and channel through which your audience is visiting your pages andthe geographic locations of your visitors.

  • Goal tracking: Create goals for your website and response actions for when you achieve each goal.


  • Smart URL tracking: Create distinctive short URLs and QR codes that you can use in your product banners when conducting social events so visitors can scan and access your site. Keep track of visitor details, location stats, site performance by time, and more.

This is just a glimpse at the powerful features packed into Zoho Marketing Automation. In the coming weeks, we'll look into each feature in detail, explore its functionalities, and uncover strategies for making the best use of ZMA. Stay tuned to this space for more marketing insights!

Regards,
Pearlin Nitika
User Education | Zoho Marketing Automation 

    • Recent Topics

    • Fixed assets recording

      Hello there, I recorded a bill for a vendor contain (Computer) so the PC is a fixed assets, do I need to do a manual journal to include this PC under the fixed assets category (furniture & equipment)? If yes, please take me through the manual journal

    • [New Release 2024] Create and embed custom capabilities across CRM with Kiosk Studio, our latest no-code tool

      [Update | New series] We've started publishing a series of posts on Kiosk Studio. It's called Kiosk Studio Sessions and you can check out the first one here! [Update | 15 Oct} Session #2 is live! This one will look at how to create a kiosk for your call

    • Multi-Select lookup field has reached its maximum??

      Hi there, I want to create a multi-select lookup field in a module but I can't select the model I want the relationship to be with from the list. From the help page on this I see that you can only create a max of 2 relationships per module? Is that true?

    • Kaizen #168 - Incremental Authorization

      Welcome to this week's post in the Kaizen series. In this post, we will discuss Incremental Authorization. What is Incremental Authorization? Incremental Authorization is an OAuth strategy that allows a client to request specific authorization scopes

    • Zoho Analytics Pivot Table - How to compare month vs last year same month

      Hi, I had created a pivot table with setup as below: Column: - Delivery Date Row: - Customer Group Data as column - Total amount (sum > normal) (show data of the month) - Total amount (sum > % difference from previous value) (compare between this month

    • Configure Notes Title for Blueprint Transition

      It'd be very helpful to be able to configure note titles on blueprint transitions when requiring notes. This would help tie back the history of notes to the blueprint actions. We have some approval processes in our blueprint and require notes for the

    • An update to improve email delivery | Email Authentication & Relay

      Dear Zoho Recruit Community, We hope this message finds you well. This post is to inform you about an important update regarding the authentication of all email domains in your Zoho Recruit account. Effective 31st December, 2024, emails sent using email

    • Stop adding Default ID column to xls exports

      When anything is exported to xls, Zoho adds a column with an ID.  WE DO NOT WANT THIS COLUMN.  We use an automated report to a team.  We have our own tracking number.  1. This makes the report messy, it just pushes OUR data off to the right.  2. We have

    • Automation#25: Move Tickets to Unassigned When the Owner Is Offline

      Hello Everyone, Welcome to this week's Community Series! 'Tis the holiday season—a time when work often takes a brief pause. The holiday spirit is in full swing at Zylker Techfix too, with employees taking some well-deserved time off. During this period,

    • Zoho cases and remote work api

      How to use zoho cases listing api? When i try to hit the endpoint specified in the docs , i get the error : the page you are looking for does not exist with a 401.

    • Calendly does not show scheduled Meetings

      I use Calendly as my standard booking tool, but no matter what I am doing, Calendly shows any appointment as free (when in fact there already is an appointment in CRM Calendar or Zoho Calendar). Drives me nuts - cannot go away from Calendly due to various

    • Delete Field that is used in a Zoho Flow connection

      I'm trying to delete a Field used in a Webhook created by Zoho Flow with CRM Connection and i get the following alert: When going to the alert i get to the following issue, can't edit it since its been deployed by a pluggin But yes i have here the prompted

    • I want the currency in my account to be Mexican pesos.

      Hello, I am a Mexican citizen and live in Ukraine. When I registered to your system, it was seen that I was from Ukraine, so the default currency is Euro. This is causing me a problem. Please change the standard currency in my account to Mexican Pes

    • Directly Edit, Filter, and Sort Subforms on the Details Page

      Hello everyone, As you know, subforms allow you to associate multiple line items with a single record, greatly enhancing your data organization. For example, a sales order subform neatly lists all products, their quantities, amounts, and other relevant

    • Year-End Wrap: Don't rewrite - Switch to Email Templates

      As we're half-way through December, now is the perfect time to start sending out festive greetings. Whether it is to your clients or your team, it is important that every mail is tailored to the recipient and feels genuine, which allows you to make better

    • Elevating Email Security on Zoho Desk: DKIM Now Mandatory

      Hello Zoho Desk Users! It has been a wonderful journey with you on Zoho Desk. As we prepare to welcome 2025, we are strengthening our efforts to ensure a secure and seamless experience for you. To enhance email security, DKIM configuration will be mandatory

    • How to view shared mailbox in Outlook

      How to view shared mailbox in Outlook or in another software

    • Clear String field based on the value of other field

      Hello everyone, We would like to be able to clear a string field (delete whatever has been written and make it empty) when another field (picklist) is changed to a specific value. While I can empty other types of fields, I noticed that I can't do this

    • Necesito el código ZB para mi cuenta

      Hice cambio de servidor y no encuentro el codigo unico de cname.

    • Privacy error

      Privacy error on Chrome for all embedded forms and reports, this is a huge issue: "Your connection is not private Attackers might be trying to steal your information from creator.zohopublic.com (for example, passwords, messages, or credit cards). NET::ERR_CERT_COMMON_NAME_INVALID"

    • Email with attachments saving attachments into Zoho CRM from Zoho Mail

      Hi, I get a lot of emails from prospective clients asking if we would bid their project. Those projects usually have many documents associated with them that I link to.  I would like to have those documents be saved as an attachment in my Potential or Contact or Account. I don't see a way to do that that isn't multi-step. As of now I do the following: 1.) Open email 2.) If email sender isn't in my Zoho CRM database I enter them creating a Potential 3.) I download the attachment and save it to a different

    • Bug - OTP (email) and No Duplicates

      Scenario: Form with an email field, Validation: "No Duplicates" (because I want to ensure 1 entry per email). Embedded form into website (JS option). Enabled email based OTP. 1st test (via my website) - entered my email address - sent OTP - entered pin,

    • Customise Search Bar in CRM

      Is there a way to customise this search bar in the CRM to add fields?

    • Counting downloads of a file

      Hello Could anyone help me, I would like to use a custom script to count how many times a file contained in a record has been downloaded. Is that something that is possible in Creator? Thanks Estelle

    • Is there any way to prevent emails from being sent from zoho crm without pressing email opt out?

      When I left my desk yesterday I excitedly thought I had fixed my problem, by making use of the "Inactive" field ... However after contacting the support chat, they have advised to stop emails being sent I need to update the "Email Opt Out" field - which

    • New Search Function

      Hey Team, The search function updated in our CRM about a week ago, so I assume it was an automated update across Zoho. It no longer displays leads/deals etc in Chronological order so that the most recently created or updated is the first to display which

    • New permissions for accessing emails sent via Zoho CRM

      Last modified on Nov 4, 2024: Permissions for accessing emails sent via Zoho CRM have now been extended to the IN DC. With this rollout, the feature is now available to all users across all DCs. Resources: Data sharing for emails, Configuring email compose

    • Mind Mapping

      Will Zoho consider a mind mapping application? I have seen some discussions that are some 10 years old. What is the status now?

    • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

      so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

    • Unable to send emails

      I have this email parth@mrcolumbus.in, but I couldnt send outgoing email. Can you please help?

    • Request for Alerts on Workflow and Function Changes.

      I want to get an alert whenever a new workflow or function is added or an existing workflow or function is edited. Is there any way to do that? I need to log all changes whenever updates are made or new ones are added.

    • Overwrite Option for custom modules

      Hi Team, I noticed that the overwrite option is unavailable in Zoho Books when importing data for custom modules. This limitation makes it challenging to bulk update old data, as the only option is the 'bulk update' feature, which is restricted to 25

    • Transfer Amount from One Vendor to Another Vendor

      One of the vendors, who has a balance with us, has closed the business and has started a new business; Now he wants me to transfer the outstanding from the old account to the new Vendor Account. I am trying to do this using Payment Settlement a/c, But

    • Been getting this error, every now and then "Get count limit exceeded, please try again after 3 mins"

      it is really annoying.

    • How to make Branch compulsory in Zoho Books invoice?

      How I make Branches compulsory in Zoho Books invoice?

    • Regarding GST Report Issue in Zoho Books

      Hi, Right now, the very important point from my end is this Zoho Books issue. Here, you can see that we have created the invoice with the items of account sales and expenses. The journal is also correct. The profit and Loss statement is also correct.

    • Function #57: Automatically group items in invoices based on categories

      Hello everyone, and welcome back to our series! As a business expands and new product lines are launched, it becomes important to organize the items for better inventory management. The Category field in Zoho Books helps here by allowing you to add and

    • Fixed asset management

      I want to know if there is any individual module for fixed assets management

    • Suppress "spreadsheet will not be saved" message on published sheet

      I have published a sheet and have one column on that sheet that the user can edit (a dropdown picklist where the user can select the status for each line). Is there a way to suppress the Zoho Sheet message "Any changes made to this published spreadsheet

    • Zoho Forms Unable to Save Account Numbers with a Leading Zero

      We are using Zoho Forms to for rental applications. It is working well, except for one thing:  when a user enters their bank account information, and that account number actually starts with a ZERO (like 00123456) the Zoho form will return the value without

    • Next Page