Marketing Plus : quatre ans à réinventer la simplicité des opérations marketing

Marketing Plus : quatre ans à réinventer la simplicité des opérations marketing


Pourquoi et comment ?

Il y a exactement quatre ans, nous avons démarré simplement, avec une seule vision: unifier et simplifier les opérations marketing pour les équipes marketing de tous les secteurs. Chez Zoho, nous proposons des outils dédiés à chaque fonction du marketing. Marketing Plus les réunit dans un espace unifié, permettant aux équipes d’avancer plus rapidement sans changer constamment d’outil ou de contexte.
Notre réflexion est partie d’un constat simple : les marketeurs ne pensent pas en termes d’outils, mais en termes de campagnes. Et pour qu’une campagne réussisse, tous les canaux doivent fonctionner ensemble de manière fluide et cohérente. C’est de cette vision qu’est né Marketing Plus.

Quatre années à tout réunir

Au cours de ces quatre dernières années, Marketing Plus nous a appris une chose essentielle : les préférences de canaux varient selon les marques, mais le succès d’une campagne repose toujours sur une collaboration collective. Un membre de l’équipe gère l’e-mailing, un autre les réseaux sociaux ou les événements, mais une campagne ne fonctionne réellement que lorsque tous les canaux avancent en parfaite synchronisation.
C’est précisément cette synergie que nous avons cherché à construire au fil des années. Ce qui a commencé comme une idée simple s’est progressivement développé. Aujourd’hui, Marketing Plus accompagne les marketeurs à chaque étape:
  1. Lancer des campagnes via e-mail, SMS et WhatsApp
  2. Gérer la présence sur les réseaux sociaux et les événements
  3. Automatiser les parcours clients et les tâches répétitives
  4. Recueillir des retours grâce aux enquêtes
  5. Créer des sites web et expériences digitales fluides
  6. Exploiter les données pour prendre de meilleures décisions
  7. Échanger avec les visiteurs grâce au marketing conversationnel

L’évolution: l’IA au service du marketing

À mesure que le monde du marketing évolue plus rapidement, nous avons voulu offrir aux équipes un moyen de gagner du temps sur les opérations et de se concentrer sur ce qui crée réellement de la valeur. C’est là que Zia, l’intelligence artificielle de Zoho, entre en jeu.
Aujourd’hui, Zia simplifie les opérations marketing en prenant en charge les tâches les plus complexes, de différentes manières :
  1. Assistant de campagne : Zia vous aide à planifier, créer et personnaliser vos campagnes selon vos besoins, au moment où vous en avez besoin.
  2. Assistant réseaux sociaux : Zia rédige des publications, des légendes et des réponses afin de maintenir une présence active de votre marque sans surcharger vos équipes.
  3. Assistant de contenu : Zia optimise le référencement SEO, génère du contenu pour les pages web et aide même à la création de présentations.
  4. Analyste de données : Zia crée des tableaux de bord à la demande, met en évidence les tendances importantes et répond à vos questions avant même que vous ayez à chercher les réponses.
Quatre ans après le lancement de Marketing Plus, Zia incarne pleinement cette vision : automatiser le travail répétitif afin de laisser plus de place à la créativité et aux décisions stratégiques.

Des indicateurs qui nous encouragent à aller plus loin

  1. Les équipes marketing ne cessent d’accélérer. Chaque mois, plus de 3 700 projets voient le jour, soit l’équivalent d’un nouveau projet lancé toutes les 12 minutes.
  2. L’action est au cœur du quotidien des marketeurs : près de 10 000 activités sont créées chaque mois, représentant plus de 300 actions réalisées chaque jour.
  3. L’organisation et l’anticipation prennent également une place de plus en plus importante. De nouveaux calendriers sont créés presque quotidiennement afin de structurer les campagnes et assurer leur bon déroulement.
  4. La gestion budgétaire, elle aussi, évolue. Les équipes définissent et ajustent leurs budgets de marque plusieurs fois par semaine, montrant que la planification financière est désormais intégrée au rythme quotidien du marketing

Et la suite ?

Les prochaines années seront guidées par la même ambition qui nous anime depuis le début : simplifier les opérations marketing et permettre aux équipes de collaborer plus efficacement au quotidien. L’aventure continue, et nous sommes enthousiastes à l’idée de partager avec vous les prochaines évolutions de Marketing Plus.
Merci à toutes et à tous pour votre confiance, vos retours et vos suggestions qui contribuent directement à améliorer l’expérience et à faire évoluer notre plateforme année après année.

L'équipe Zoho France

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