Billing Management: #4 Negate Risk Free with Advances

Billing Management: #4 Negate Risk Free with Advances

In the last post, we explored how unbilled charges accumulate before being invoiced. But what happens when businesses need money before service begins?

​
Picture this: A construction company takes on a $500,000 commercial building project expected to last 12 months. The first step is sending the client a detailed quote. Once accepted, the builder requires a 20% advance before breaking ground. This advance payment doesn't represent complete work; it secures raw materials, labour, and permits to get the project moving. The client feels reassured that the project will start on schedule, while the builder gains the cash flow needed to set everything in motion.
​
This is the essence of advance billing. Unlike unbilled charges raised after usage or delivery, advance billing ensures businesses have funds available before or during service execution, reducing the risk and ensuring smooth operations.

This post will explore the nuances of advance billing and the best way to handle it.

 

Types of Advances 

Across industries, businesses collect advances in different ways depending on their needs: Advance Invoices, Security Deposits or Retainers, Prepaid Subscriptions, Down Payments, Reservation or Booking Advances, and so on. Though these advances carry different names and practices, they all represent the same principle: to secure funds upfront before service fulfilment.

 

When do businesses need/use Advance Billing?  

Businesses rely on advance billing in two situations:

  • Before a Project or Subscription Begins- Customers agree to pay in advance, securing their commitment and giving the business working capital.

  • ​Ahead of a Billing Cycle- Customers make payment before the cycle starts, allowing businesses to run smoothly with guaranteed funds.

Let's look at some real-time use cases where Advances becomes handy.

 

​Scenario 1: Hospitality Bookings 

A corporate client plans a $50,000 retreat at a luxury resort six months in advance. To confirm the booking, reserve rooms, and coordinate vendors, the resort requires a 20% upfront payment. Without this, the business would risk blocking dates without certainty of the client's commitment. By collecting advance payment, the resort secures the funds and the assurance that the event will occur.

 

​Scenario 2: Consulting Project 

A consulting firm signs a $120,000 strategic engagement with a client. Before the project begins, the firm must dedicate senior consultants, purchase specialized research reports, and reshuffle schedules. Covering these costs and securing the client's commitment requires a 30% payment before the project process. This advance ensures the consulting team can jump into the work with resources ready rather than worrying about delayed payments or last-minute cancellations.

 

​Scenario 3: SaaS Annual Prepayment 

A SaaS platform charges $2000 per month for its enterprise plan. Instead of paying month by month, a client chooses to prepay the entire year for $24,000. This advance means guaranteed revenue and reduces churn risk for the SaaS provider. For the client, it simplifies budgeting and often comes with a cost benefit or a discount. The advance serves as a year-long commitment on both sides.

 

​Scenario 4: Online Training  

An education company launches a six-month course at $500 per month. Before the end of the month, the training institute sends a payment link to ensure that students pay ahead of the renewal cycle. This advance confirms students' continuity and allows the institute to plan the resources properly.

 

Beyond the four different businesses, advances or credits are vital in Construction and infrastructure, Professional services, Education and training, Healthcare, Travel agencies, and many more.

 

The first and second scenarios are one-time deliverable tasks: a one-time booking and a consulting project. They require an advance invoice to collect payment, which will be adjusted against the total amount. This invoice should not necessarily be part of the usual invoice, as it will be applied against the total when the service is delivered.

 

When you look at the other two scenarios, they are subscription-based and typically billed either ahead of the billing cycle or as an advance while the subscription is in progress.

 

Bail out with Zoho Billing

Across these cases, businesses face two recurring needs:

  • Sometimes advances must be invoiced upfront- for cases like consulting retainers or SaaS prepayments.

  • ​Sometimes, advances are commitment payments held as credits, such as event deposits, manufacturing down payments, or hospitality booking advances.

Zoho Billing's Advance Billing & Retainers are carefully built to handle:

  1. ​Retainer Invoice for One-time & Projects: Businesses can raise invoices for upfront retainers, record the payment, and apply it to the final bill.
  2. Advance Invoices: Businesses can raise a valid taxable invoice for upfront payment and track it until adjusted.
  3. Advance Payment Request: Businesses can collect money securely through a payment link as credits and apply it later to the final bill.

Zoho Billing stands out because retainers can be applied to an invoice anytime it is created. On the other hand, in a subscription-based ecosystem, advanced billing does not disrupt the regular billing cycle. Invoices are still raised on schedule, monthly, quarterly, or annually.

​
The difference lies in how payments are applied. Advances are automatically adjusted against invoices, ensuring that businesses always receive funds in advance while customers continue to receive their regular bills accordingly.


Billing Spectrum 

Adopting advanced billing allows businesses to create financial stability and secure customer commitment early on. This naturally sets the stage for usage-based billing, where charges depend on actual consumption. Unbilled charges, advance billing, and usage billing complete the billing spectrum for modern revenue management using Zoho Billing.

 


Notes
Our next stop will be at Usage Billing. Stay tuned!

 

    • Sticky Posts

    • Community Learning Series | Digest #5 — September 2020

      Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

    • Community Learning Series | Digest #4 - August 2020

      Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

    • Community Learning Series | Digest #3 - July 2020

      Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

    • Introducing: Community Learning Series | Digest #1 - May 2020

      Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

    • Recent Topics

    • How to update Multi File upload field

      Assume that i have a multi file upload field,how can i update the same field again?

    • How to set a fixed width of column/cells

      Is there a way to set a 'fixed' width for cells in zoho sheet?   I know how to adjust the size of the colums.... but after I past a large block of text into a cell, it expands the cell size again. (yes, I have turned off word wrap)   How can I set a fixed width so the cells don't change size each time I add data to a cell?   Thanks.

    • Cliq iOS can't see shared screen

      Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

    • Workdrive Oauth2 Token Isn't Refreshing

      I have set up oauth for a bunch of zoho apis and have never had a problem with oauth. With workdrive i am using the exact same template i usually use for the other zoho apps and it is not working. All requests will work for the first hour then stops so

    • Adding Reports to Portals

      Is there a way to add Reports to portals so only the user can see report templates relevant to them?

    • Single Portal for Multiple Apps

      Hello, I'm just getting started with Zoho and I'm very overwhelmed. I am currently using the free trial of Zoho One, but if I can figure it out, I intend to upgrade to the paid version. Zoho One, of course, gives me  access to an entire suite of services/applications. One of the things I'd like to do is have a single place for clients (customers?) to log in and view current projects, invoices, contact information, etc. A single login for my clients. A single portal. I've come across documentation

    • 【開催報告】 大阪 ユーザー交流会 2025/11/20（木）Zoho CRM Plus 活用のアイデアとデータの“見える化”

      皆さま、こんにちは。コミュニティチームの中野です。 11/20（木）に、大阪 ユーザー交流会を開催しました。本投稿では、その様子をお届けします。 当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。 （Zoho 社員セッションの登壇資料については、11/28(金)に開催予定の東京回の開催報告で共有いたします） 今年2回目の開催となる大阪 ユーザー交流会では、株式会社KDDIウェブコミュニケーションズ 山田さんによる Zoho CRM Plus の事例セッションのほか、「Zoho

    • Every rating counts: Shaping customer experience

      We are back to that beautiful time of the year. It is the season to reflect, be thankful, and appreciate everything that has happened throughout the year. Thanksgiving is a time we connect with our family, friends, and relatives to strengthen relationships,

    • Paging through API results. a major gap in your documentation.

      There is no way for me. to get all of my data through a single API call. Typically REST APis have mechanisms for paging through API results. But the documentation for the API I am using: https://desk.zoho.com/DeskAPIDocument#Introduction Has no mention

    • How to remove duplicate contacts

    • Custom Field for Subscription

      Hi, I can't find a way to add a custom field (to contain a license key generated from our software) against a subscription? Is the only place to add this information in the Invoice module (as custom field for invoice)? When a customer views his subscription via the customer portal, there appears no way to display a license key for them? The invoice is not the natural place to store a license key for a particular subscription, so where else can this be stored and displayed?

    • Custom View and Custom Fields on Zoho Books

      Hi, I have some custom fields on Estimates and Invoices. I also use Custom Views so I can have a lot of information at a glance. I want to include my custom fields as columns in my custom views of estimates / invoice, but it looks like is not possible.

    • Cannot Access Subform Display Order in Deluge

      As highlighted in this community post, we still have to deal with the significant limitation of not being able to access the user-sorted order of subform rows through Deluge. This creates a major disconnect between the UI capabilities and backend automation,

    • Dropdown data depends on filters in another field.

      In my quote form I have a lookup field called Reseller that pulls from Accounts. I would like it to pull from Accounts, but only those accounts with an account field 'Type' where that is 'Reseller'. Does anyone know a way to do this? Similarly, I'd like

    • Is it possible to adjust the web browser tab title (when a ZoHo Desk ticket is opened)

      Hi All, When I open a ZoHo Desk ticket in a web browser, the tab title (text that appears at the top of the browser tab) uses the logic: *company icon picture* (xxxx) #ticket number - company name See below (highlighted in red) for reference. Company

    • Add Attachment Support to Zoho Flow Mailhook / Email Trigger Module

      Dear Zoho Support Team, We hope you are well. We would like to kindly request a feature enhancement for the Mailhook module in Zoho Flow. Currently, the email trigger in Zoho Flow provides access to the message body, subject, from address, and to address,

    • Collections Management: #7 Common Mistakes during Payment Collection

      Payment collection may appear straightforward in most cases. Still, as your customer base expands and transaction volume increases, it becomes clear that even small inefficiencies can lead to delayed payments, increased support load, or even revenue loss.

    • Recruit paid support?

      Hi all, Could anyone who has paid support package advise if it provides value for money with regards to support response times? Exploring the idea as unfortunately when we have faced issues with Recruit it has been a 7+ day timescale from reporting to

    • Unusual activity detected from this IP. Please try again after some time

      When i try to create new addresses on my account i am getting this error, it has been 24 hours now and i am still getting this error can anyone help

    • Read webpage - MSXML2.ServerXMLHTTP

      I have the following VBA script, put together from various sources (mainly zoho forum/help/support, so it once worked, I guess): private Sub GetListOfSheets() Dim url As String Dim xmlhttp As Object Dim parameters As String Dim html As String range("B1").value

    • Sortie de Zoho TABLE ??

      Bonjour, Depuis bientôt 2 ans l'application zoho table est sortie en dehors de l'UE ? Depuis un an elle est annoncée en Europe Mais en vrai, c'est pour quand exactement ??

    • Rename Record Summary PDF in SendMail task

      So I've been tasked with renaming a record summary PDF to be sent as part of a sendmail task. Normally I would offer the manual solution, a user exports the PDF and uploads it to a file upload field, however this is not acceptable to the client in this

    • Limitation with Dynamic Email Attachment Capture

      I've discovered a flaw in how Zoho Creator handles email attachments when using the Email-to-Form feature, and I'm hoping the Zoho team can address this in a future update. The Issue According to the official documentation, capturing email attachments

    • Recruit API search

      Hi all, Attempting to call the search api endpoint from Postman using the word element as mentioned in api docs Search Records - APIs | Online Help - Zoho Recruit When making the call to /v2/Candidates/search?word=Saudi receive response of { "code": "MANDATORY_NOT_FOUND",

    • Text/SMS With Zoho Desk

      Hi Guys- Considering using SMS to get faster responses from customers that we are helping.  Have a bunch of questions; 1) Which provider is better ClickaTell or Screen Magic.  Screen Magic seems easier to setup, but appears to be 2x as expensive for United States.  I cannot find the sender id for Clickatell to even complete the configuration. 2) Can customer's reply to text messages?  If so are responses linked back to the zoho ticket?  If not, how are you handling this, a simple "DO NOT REPLY" as

    • Custom Field in Zoho Projects pulling into Analytics

      We have a client that we have built our their new business process using Zoho Projects, and we have build a lot of custom fields with their their Projects where they are capturing specific data points that we want to be able to track and pull data, as

    • Marketer's Space - Holiday season email marketing tips you should know

      Hello Marketers! Welcome back to another post in Marketer's Space! 'Tis the season—that time of the year everyone eagerly anticipates. While most look forward to relaxing, marketers will be super-busy from late November to early January. Mistakes can

    • Zia Competitor Alerts made easy with Zia's suggestions

      Hi everyone, In addition to the existing manually added competitors, Zia will now find your competitors for you - instantly. Earlier, you had to identify competitors through research manually, support tickets, or tradeshows—a time-consuming process that

    • Add Custom Field Inside Parts Section

      How to Add Custom Field Inside Parts Section in Workorder like Category and Sub- Category

    • Zoho CRM Community Digest October 2025 | Part 2

      Hello Everyone! From new mobile capabilities and smarter integrations to real-world workflow fixes and developer insights, all the highlights from the second half of October is covered right here. Let’s dive in. Product Updates: Zoho CRM Mobile Updates:

    • Understanding Zoho Contracts

      Effective contract management relies on systems that are structured, organized, and reliable. Every feature, workflow, rule, and restriction in Zoho Contracts are designed the way they are to ensure consistency, compliance, and control across every stage

    • Tip of the Week #76– Automate your inbox during vacation in Zoho TeamInbox

      When you're on vacation or away from your desk, the last thing you want is for important emails to be missed or left unanswered. The good news is, you can easily set up rules in Zoho TeamInbox to assign incoming messages automatically to a teammate who's

    • Domain restriction for User Management actions in Zoho One

      Greetings, Zoho One Admins! To strengthen account security further and safeguard user management settings, we are imposing domain-based restrictions for user account-focused admin actions in Zoho One. In addition to password reset of user, organization

    • Zoho Mail iOS app update: Signature

      Hello everyone! In the latest version(3.1.7) of the Zoho Mail app update, we have brought in support to create, edit and remove signature within the app. You can create signature from the compose screen as well as from within the Settings module(inside

    • Copy paste from word document deletes random spaces

      Hello Dear Zoho Team, When copying from a word document into Notebook, often I face a problem of the program deleting random spaces between words, the document become terribly faulty, eventhough it is perfect in its original source document (and without

    • Desktop app doesn't support notecards created on Android

      Hi, Does anybody have same problem? Some of last notecards created on Android app (v. 6.6) doesn't show in desktop app (v. 3.5.5). I see these note cards but whith they appear with exclamation mark in yellow triangle (see screenshot) and when I try to

    • Approval Button in Subform

      Hi Team, I’m working on a subform-based requirement where users will submit requests, and these requests must go through approval by multiple team managers. Each line item in the subform needs to be individually approved or declined based on the user's

    • Reporting Limitation on Lead–Product Relation in Zoho CRM

      I noticed that Zoho CRM has a default Products related list under Leads. However, when I try to create a report for Lead–Product association, I’m facing some limitations. To fix this, I’m considering adding a multi-lookup field along with a custom related

    • Setting checkbox value on template in Sign from Creator

      Good day, Please help me understand how do I set a tick from a checkbox in Creator into a checkbox on a Sign template. Below is the only values on the Sign template and the code from Creator, "field_boolean_data": {}, "field_date_data": {}, "field_radio_data":

    • Zoho Projects - Unread Comment Icon

      Hi Projects Team, It would be great if there was a notification I con on the comments icon so it's easy to see which tasks have new comments. Something like a red circle with a number of unread comments would be great. Thanks for considering my feed

    • Next Page