Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social

Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social



In the past few years, social media has had a transformative impact on how we do business. This impact hasn't just been on the societal level, but also on communication and culture. This World Social Media Day, we take a step back to see how much this platform has revolutionized the way we connect and share information and take a look at the impact it's made on a particular individual: a social media manager. We'll see what tasks a social media manager takes care of, and how Zoho Social proves to make it easier!

A day in the life of a social media manager is filled with dynamic activities, whether it's writing a social media post, engaging with the audience, or planning the next schedule. With this ever-evolving industry, it's also crucial for a social media manager to evolve with it by understanding the changing trends and constantly researching about what works for which platform. This is a role that requires a lot of creativity, but also comes with some repetitive tasks on a daily basis.

Typically, the daily tasks for a social media manager look something like this:
  • Curate content for different social networks
  • Check notifications and respond to interactions
  • Engage with the community and check for leads
  • Review scheduled posts and calendar for the week
  • Research current trends
  • Track analytics for previous social media engagements
  • Collaborate with the design team for creatives like illustrations, videos, etc.
  • Run and manage ads
That's quite a list, right? While these can vary specific to your brand and its goals, the key to getting everything done is to balance your creativity, strategy, and prioritize your tasks effectively. And of course, some coffee ☕️ works!

With Zoho Social as your social media management tool, you'll be able to get all these done well within your deadlines, leaving some more space for your creative juices to flow.

Create content

With Zia, there's no question of having a writer's block anymore. You just have to give Zia a prompt, and you'll immediately get different suggestions of the content you requested. You can also rephrase existing content with the help of Zia. For instance, you can ask Zia to write a caption for world social media day, choose if you want to add hashtags, emojis and images, and the number of variations you want to see. Then you're good to go!


Stay updated

Keep a track of everything that's happening around you, from your own activities to competitor and industry-specific posts. Social's homepage gives you an overview of how your social media pages are performing through the Brand Health Section. The Live Stream window shows all real-time notifications. The Monitor tab helps you stay updated on everything that matters for your brand. You can add listening columns and monitor hashtags, reviews, mentions, and so much more.

Home page


Monitor dashboard

Interact with the audience and identify leads

The Inbox tab is your go-to dashboard for viewing and responding to all types of interactions such as mentions, comments and replies, reviews and questions, and messages. You can customize your Inbox view, sort interactions based on priority and assign them to anyone in your team either manually or by setting up assignment rules. From the vast amount of engagement you receive for your posts, identify the leads that are worth nurturing and add them instantly to your CRM system.

Inbox view


Add leads to CRM

Plan your calendar

The Social Calendar gives you an overview of everything you've published so far and your plan for what's ahead as well. Drag and drop posts easily from here to change the schedule. Publish posts across all your networks, or schedule them using any of the scheduling options like Custom queue or SmartQ. SmartQ suggests the best times to post based on your brand's previous engagement. With your publishing activities and calendar sorted, there's no worry of missing posting at the right time.


Track performance

The Reports module and the post statistics in the Posts tab give you a detailed analysis of how your posts have been performing for different networks. You can view various metrics like top posts according to engagement, demographic factors, increase in number of followers, and so much more. You can also create your own custom dashboard to monitor specific metrics and can share these reports with anyone from your team.

Reports module


Post statistics

With all these functionalities, Zoho Social surely helps make your team collaboration easier and quicker. So what are you waiting for? Take a break, and let Social take care of your World Social Media Day post while you sip on your coffee! 

    • Recent Topics

    • CRM Home Page Dashboard, how can i add zoho desk cases?

      How can i see which tickets are in my group as a dashboard component on the home tab in zoho crm? I don't see any way of adding this.

    • Frontal interview scheduling - room availability in office using Google Workspace?

      Hi, We're using Zoho Recruit as our ATS and Google Workspace as our email, calendar and resources management. We want to use the interview feature to schedule an in-person (frontal) interview with the applicants. How can we sync the room resources availability

    • Custom Module missing SDK function fetchRelatedRecords(...) in a Client Script

      Good day, We have added a new module with a Multi-Lookup relation to Contacts.  When we tried to use the fetchRelatedRecords(id, related_list_api_name) function to get Related Records it is missing for our new custom module. https://js.zohocdn.com/crm/5124797/documentation/DotSDK/Modules.html

    • Assistance with Setting Default Values for Zoho Chat Custom Fields

      I am currently using the Zoho Chat JavaScript API to successfully add custom fields to the chat interface. While the implementation of these fields has been smooth, I am now looking to set default values for these custom fields. However, I couldn't find

    • Subform Client Script

      Good day,  I have a subform where users can subscribe to various magazines. I would like to prevent the user from selecting the same magazine twice when adding a new row. Is there a way to prevent the user from doing this? (Can it be done via a client

    • Checklist/ save to onedrive/ a group of items invoicing in Zoho FSM

      hi, is there a way to add a specific checklist to any WO without passing eachtime by the model customization? can we save file such picture directly in our sharepoint ak onedrive? is there any way to add a group of item pre defined to make invoicing easier

    • Serious question: Are there actually "solo-preneurs"/small business owners who made Zoho-one work well for them?

      L.S. After already many years of continued struggle with Zoho-One, I am seriously wondering if there are actually solo-preneurs (one person small business owners - without a large, dedicated IT dept.) who got it (Zoho-One) to work well for their businesses.

    • Calendar Bookings in Recruit

      Hi there, We have recently started using Zoho recruit and although it has some great functionality there are a few gaps that are causing real headaches. One of those being how interviews are scheduled. The majority of our hiring managers are field based

    • Getting Error : Developer Tool Detected

      Hi Team, Getting the error during open the portal, error attached on the same ticket. Please check and help us to resolve the same.

    • Send Zoho Creator Template by Email or sendemail

      Hello All Question:- How we can send the Zoho creator email template using the send email by the workflow or using the Function? by the Workflow sendmail [ from: zoho.adminuserid to: "zohodeveloper@yopmail.com" subject: "Test Template" message: "Test

    • Upgraded to Zoho One but Zoho Meeting still says Free Plan

      I signed-up for the Zoho One plan. When exploring the applications included, I came across a problem with Zoho Meeting. It says it's the free plan. I emailed support but they sent me a link that doesn't work and, when I found the article on my own, it

    • 新年のご挨拶、直近のイベントスケジュール

      🎍🐍謹賀新年🎍🐍 ユーザーの皆さま、明けましておめでとうございます！ コミュニティチームの中野です。 本年もよろしくお願い致します。 昨年のZoho Japanコミュニティでは、東京・大阪・名古屋・福岡 4都市でのユーザー交流会開催や、自社最大イベント「Zoholics Japan 2024」でZoho Championの皆さまとのパネルディスカッション、10月の東京ユーザー交流会では本社CRMプロダクトマネージャーを招きロードマップ解説セッションの実施、さらにZohoアンバサダープログラムのローンチ（近日公開予定）など、新たな取り組みに挑戦しました。

    • How to create Item in the Eazy ERP Software ?

      Item Master is used for the creation of an item in the Eazy ERP Software. It is necessary to create items to maintain the stock and pass the transactions in the software. Go to Control Panel > Store > Item Master. An Items window will appear. The user

    • Request to Customize Module Bar Placement in New Zoho CRM UI

      Hello Support and Zoho Community, I've been exploring the new UI of Zoho CRM "For Everyone" and have noticed a potential concern for my users. We are accustomed to having the module names displayed across the top, which made navigation more intuitive

    • Client script: Can not choose a date field for an onChange field event

      Hi Zoho Team Why can't I choose one of my date fields to trigger an onChange event? Is this a client script limitation, or something wrong with my instance? If it is a limitation, is this mentioned in the documentation anywhere? Thanks. Marcus

    • How to upload mass inventory quantity adjustment with batch number?

      I wanted to clean-up our inventory list; however, I have trouble performing the task as I don't know how to mass upload inventory adjustment with batch numbers. I don't want to do it manually as there are if not thousands at hundreds of inventory tr

    • Power BI connector (Zoho Creator) to Zoho Projects

      How can i connect power bi to Zoho Projects? domain is zoho.com How can i find workspace name, application link name and Report link name?

    • Upgrade User

      Hi Sir/Madame, I have 7 users in my organisation but I need upgrade more space only 2 users. Is it possibe? Thanks

    • Dashboard Auto-refresh

      Why is there no Auto-refresh on the Dashboard? People have been asking for the last 6 years for this function from what I can see in my reasearch, it seems like a very simple intergration for Zoho to achieve. on Sept. 2, 2014, this was added: Support

    • Console error with widget in View mode, not present in Edit Mode with ZOHO.CRM.API.updateRecord(config)

      hello i have that function to update an account records (from a widgets created with sigma) function handleCopyButtonCRMClick() { console.log('handleCopyButtonCRMClick'); /* * Fetch Information of Record passed in PageLoad * and insert the response into

    • add meeting link

      i want to add A meeting link in the mail when the user book the appointment then with the conformation mail i want to add meeting link there

    • Unable to add Guest Members

      We are having issues adding Guest Members to our Cliq account. We have sent out a number of request but it seems that only some people are able to access the platform. Others have received a message stating that they need to be granted access from an

    • Zoho One - White Label

      Releasing a white-label feature for Zoho One, or any software or service, can offer several advantages and benefits for both the company providing the software (Zoho in this case) and its users. Here are some key reasons for releasing a white-label feature

    • Missing parameters in request, any way i can figure out what parameters i need to add?

      const url = "https://people.zoho.com/people/api/forms/json/P_Task/insertRecord"; const inputData = { "Status": "Open", "Description": "Task to set up and configure Zoho Mail on desktop application.", "CreatedTime": "01-Jan-2025 10:30 AM", "Due_Date":

    • Address Grabber function for Zoho

      I converted from ACT to Zoho. With ACT, I used an add-on called AddressGrabber to scrape the contact information from leads that I buy and contact information contained on emails and websites and directly add it as a new lead or contact. Does anyone know

    • Running Total % in Pivot with filters

      Hi there, I have seen a few posts on this topic, but i cant seem to find one that will work when applyig filters to the data. I have Rows and Data in a pivot view I want to show the running total of revenue as a % of the total for the data set. If i add

    • Included in Zoho One?

      Will LandingPage eventually be included in Zoho One?

    • Add an "Impersonate" feature to Zoho Projects

      It would be nice to have an "impersonate" feature added to Zoho Projects that would allow administrators to impersonate employees to enable administrators to see for themselves what employees can and cannot see in the system. I am aware of all of the

    • Select CRM Custom Module in Zoho Creator

      I have a custom module added in Zoho CRM that I would like to link in Zoho creator.  When I add the Zoho CRM field it does not show the new module.  Is this possible?  Do i need to change something in CRM to make it accesible in Creator?

    • GROUPING OF CUSTOMER

      SIR PLEASE ADD GROUPING OF CUSTOMER IN ZOHO BOOKS

    • Zoho LandingPage is integrated with Zoho One!

      Greetings to the Zoho One users out there! We're delighted to let you know that Zoho LandingPage is available in Zoho One too! With Zoho LandingPage, you can host custom-made landing pages, and persuade the visitors to dive deeper by making further clicks,

    • 2024 Wrap: Rediscover these features and enhancements in Zoho CRM

      Hello everyone! I wish all of you a joyful and prosperous 2025! As we welcome 2025, I’m excited to share a recap of the year 2024 and highlight some of the coolest new features and enhancements we’ve added to the Zoho CRM platform. Last year, we announced

    • A quicker way to provide accountants access to Zoho Books, similar to Xero and Quickbooks

      Hey guys, I'm finding the procedure to give access to an external accountant to Zoho Books less than ideal. Having to create an account by Zoho instead of myself, and then wait for it to be given a license to then pass to the accountant seems a bit time

    • This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details

      Hello, Just signed up to ZOHO on a friend's recommendation. Got the TXT part (verified my domain), but whenever I try to add ANY user, I get the error: This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details I have emailed as well and writing here as well because when I searched, I saw many people faced the same issue and instead of email, they got a faster response here. My domain is: raisingreaderspk . com Hope this can be resolved.  Thank you

    • Update Candidate Status Through Workflow in Blueprint

      Hi Team,  We have a blueprint built out with custom functions that update particular fields based on candidate actions. When particular fields are updated we need to move the candidate forward in the blueprint. We tried to do this through a workflow,

    • Zoho Canned respond do have a huge lag issue.

      Previously the Zoho canned respond works perfectly ... on once server update and all the Canned respond enconter huge lag... in the end cause most of the canned respond just shown code with /xxx and not the sentence....

    • ShipStation and Zoho Inventory

      Hello, I am looking to sync zoho inventory with shipstation ZOHO INVENTORY           SHIP STATION Sales Order  ==>  create ORDERS INVOICE  <==    Shipments What exactly does BETA mean on the Shipstation connector?  This is required for me to sign-on in the next month. Thanks in advance for your efforts

    • Saving slide elements

      I have created grouped items including text and animation that I want to use in later slides. (Like an animated logo) Is there a way to save these grouped elements in my library?

    • Are downloadable product available in Zoho Commerce

      Hi all. We're considering switching to Zoho Commerce for our shop, but we sell software and remote services. Is there a features for downloadable products? I can't find any information about this. Thank you very much Alice

    • Function #10: Update item prices automatically based on the last transaction created

      In businesses, item prices are not always fixed and can fluctuate due to various factors. If you find yourself manually adjusting the item rates every time they change, we have the ideal time-saving solution for you. In today's post, we bring you custom

    • Next Page