Track Marketing Automation Campaigns in Zoho CRM
Hello,
I've been searching but haven't found the exact answer to this question.
I am looking to track Marketing Automation email campaigns and activities inside of Zoho CRM.
Use Case:
Action: Prospect Submits A Lead Form
Outcomes:
- Prospect created in Zoho CRM as a "Lead"
- Prospect lead pushed from Zoho CRM to Marketing Automation
- Marketing Automation Journey triggers behavioral based journey which includes email campaign sent from the CRM Lead Owner until lead takes an action that qualifies them as an opportunity
- During this step, I would like to be able to see in Zoho CRM which emails have been sent to the client and if they've been sent, opened, clicked, or replied inside of Zoho CRM native application like you would with automations coming out of Zoho CRM
I am unsure how to set it up to where these email activities are tracked inside of the Zoho CRM
Thank you for your help!