Zoho Campaigns: An Outstanding Email Marketing Tool

Introducing Zoho Campaigns!

A product designed by Zoho, the Zoho Campaigns is made to create, deliver, and manage integrated email campaigns that can help in boosting the sales of a company and its customer base. Zoho Campaigns is actually an email marketing solution that can enable a brand to expand its reach with an exceptional capability to integrate with third-party applications such as Facebook, WordPress, YouTube, etc.

With the assistance of email marketing software such as the Zoho Campaign, a marketing individual or the marketing department of an organization can effectively work with some pre-designed templates for implementing marketing goals. The email marketing enabled with the help of Zoho is further done with the autoresponders, some follow-up emails, and optimized with the platform’s automation.

Any user can be allowed to have unprecedented access to some of the robust features that can help in increasing engagement and personalizing the email interactions for making the campaigns more effective.

Hence, Zoho Campaigns can be considered a tool for email marketing that assists users in monitoring email campaigns seamlessly by making the entire list clean and spam-free. In fact, the software is functional to a point that it also makes the users aware of which design or subject line can work more efficiently.

In this blog, we will shed a light on why Zoho Campaign is an outstanding email marketing tool. So, let’s begin:

1. Excellent Email Editor

Zoho Campaign login offers the user to maximize the functionality of an extraordinary email editor. The user has the ability to choose from the basic templates and make a customized email or create an exceptionally customized email from the HTML builder. On the other hand, one can also reuse a template or choose one of the Zoho Campaigns for the fully designed email templates.

Zoho has a drag and drop email editor that not only lets a user add images, videos, buttons, text, some HTML snippets, tables, but it also helps in changing the layout for making it customized according to the user’s requirements. Some of the new options that enable a person to add dynamic content help in showcasing numerous content pieces based on conditions lime the recipient being on a particular list or segment, custom contact fields, etc.

One can also apply numerous conditions to an email which could mean personalizing almost every aspect of an email. After the email has been created, the test versions can be sent to as many as five recipients to preview how it looks on the mobile and desktop and by the email client.

Zoho Campaign is a tool that makes sure that emails are valid and goal-oriented. For making sure that the emails are technically correct and more than likely to end up in a recipient’s inbox, the Zoho Campaigns also help in sending the test version of the first five emails while offering a reputation score which is reliant on the anti-spam factor.

2. Subscriber Management

Another benefit of Zoho Campaigns is that it helps in subscriber management. It helps the users with an option that ultimately helps in managing the subscriber information manually while adding one subscriber at a time.

However, when it is about managing the newsletters with a large subscriber base, the users have an option to streamline the process by choosing to use the API for the purpose of importing the subscriber details from Excel or the Zoho CRM.

To make sure that the email campaigns are as effective as possible, the Zoho Campaigns make it possible for the users to reach out to the audience with the help of smartphones, creating segments, and integrating the sign-up forms.

3. Efficient Contact Management

At the time when a user is adding the contacts to the Zoho Campaigns, one can choose to add as many custom fields as they like based on the information that is relatively important. For example; if a person sells tailored dresses, then the right field to add would be the size needed for making the dress.

In addition, the user can also choose the contact source, regardless of whether it comes from something like cold calling, social media, a trade exhibition, a webinar, etc. This enables a person to successfully manage the success of a campaign.

When a person adds or imports contacts, the Zoho Campaigns prompts a person to add them all to the contact list. One can create for any possible purpose such as a location, history, or any custom field. After a user is done with creating a list, they can then begin to create segments that are effectively based on a variety of criteria such as demographic data, contact source, last purchase date, subscribe date, purchase history, etc.

Zoho Campaigns is actually a customer relationship management system that can be used for efficient contact management because it offers a customizable overview of the history of all interactions that have taken place with a brand. The information could possibly include list membership, campaigns or autoresponders, social media activity, contact list updating, etc.

If a user wishes to grow the email list then the best way can be to create a sign-up form and embed the same on the website. The user can either choose to create an independent form or select one from the Zoho Campaign template.

4. Attention Attracting Newsletters

The drag and drop editor combined with the simple and customizable layout helps in building a quick and easy email campaign through the email marketing software of the Zoho Campaign.

The users are not required to begin the process from scratch because there are already pre-designed templates that are suitable for use at any given time. The images that are used in an email being created can actually be enhanced, adjusted, cropped with an image editor, etc. This actually makes the visual elements of the newsletters more streamlined.

5. Report Generation

With the help of the Zoho Campaign, one can get the reports on the per campaign as well as per list basis. Zoho Campaign is a tool for email marketing that offers a detailed insight into the analytics of all possible aspects that are mentioned on the list including the data and campaign performance per list.

This involves emails that can be opened per device, email client, operating system, bounces, any unsubscribe, number of linked segments and forms, etc. Furthermore, the campaign reports also offer a detailed analytics report on performance and insights into the recently sent campaigns, the top campaigns that a user has sent, and monthly and yearly statistics.

In fact, it is very easy to compare simultaneously. The metrics include the number of opens, the number of clicks, the number of opens on the basis of device, email client and location, performance over a certain period of time, etc. The reports are highly detailed and help the marketing teams to streamline their processes in a way that results are improved in the future.

6. Marketing Automation

Zoho Campaigns assists the companies to lay stress on significant factors that govern the business by getting rid of any manual process that includes multiple tasks and automation.

One of the best examples of a subscription campaign is getting a new member or sending a message to each person at the time when a new purchase is being made. Autoresponders can eliminate any trouble by taking care of the entire process automatically without any need for manual attention.

This platform aims to help the users stay connected with their subscribers and to make engagements much more personalized. This is exactly the reason why some features such as reminders for events such as anniversaries and birthdays are included.

7. Ease of Use

Zoho Campaign actually offers a very modern and intuitive user interface which makes it an absolute pleasure to use this email marketing software. When a person first logins to the Zoho Campaign, it comes with a checklist of certain activities that one should complete creating the first email campaign and the list of updates while completing the tasks.

The technical team of Zoho Campaigns and at times the Zoho Consultant can provide a personalized demo when a person signs up for the first time. This further helps in getting started with all the important features and understanding how a person can make the software work for some specific needs. It also offers information on some webinars that can further improve email marketing skills.

Other than this, the user experience offered by Zoho Campaigns can be counted as one of the best ever as a world-class tool for email marketing. It is very easy to navigate, intuitive, and comes with well-streamlined navigation with a drop-down menu that displays many options. Moving through every step becomes seamless and it never feels overwhelming.

Users come across some of the most helpful tips and explanations all through the app, which is available when you are using the feature as well. Almost everything is where you wish it must be and a plus button appears at the very top of the screen where a user can quickly access some of the common tasks without searching through the menus.

8. Zoho Campaigns Support

The support offered by Zoho Campaign is again exceptional. The help button takes a user to a pop-up help center, which has links to some highly knowledgeable articles, the request a demo button, and a link to the user forum that provides peer-to-peer support, some other support options, and user guides.

Zoho Campaigns also provides email support and a call back service which specifies the promptness at which support is needed by a user and also ensures that the best possible correction is offered.

Zoho Campaigns displays its support email address and a toll-free phone number, which a person a user can call 24 hours a day starting from Monday to Friday.

Final Thoughts

All the reasons mentioned above are in themselves suggestive of the fact that Zoho Campaigns is an excellent email marketing software that enhances the marketing operations of an organization.

If you want to use the functions and features of Zoho Campaigns in the best possible way, get in touch with Encaptechno which has a team of exceptional Zoho consultants. This will make sure that you get the best returns out of the software.

I hope that you learned something new :)

Cheers!

Abhi

Seasoned Zoho Authorized and Certified Partner

Feel free to contact me if you have any queries

Email: abhishek(@)encaptechno(dot)com

Call: +1-416-405-8185

• Topic Participants

• Abhishek - Zoho Partner

  

• jitendra

  

• Chase Pham

• Sticky Posts

• Tip of the week 03 - Sending emails in batches

  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

• Tip of the week 04 - Know about your recipients' 'prime open time.'

  In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

• Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

  Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

• Email Deliverability Tip #3: Seal the deal with the preheader

  In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

• Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

  If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

• Recent Topics

• How to Retrieve Serial Numbers of Items in Zoho Inventory via API?

  Hello, I am currently working with the Zoho Inventory API and need to retrieve the serial numbers associated with specific items in our inventory. After reviewing the documentation, I couldn’t find an endpoint dedicated to fetching serial numbers for

• merging email accounts

  previously I was using 5 mail pop mailboxes within VO , 2 of them are becoming obsolete so I was thinking about deleting the obsolete ones and merge the remainders into my main account mailbox within VO , is this possible ? thnx in advance.

• ZohoPeople API - Retrieve leave type IDs

  Hi All, I have created a leave type in Zoho People UI. Now I need to fetch the  Leave Type ID of it. As per the documentation[1] I used the  curl request [2]. But I ended up with the error response from the API.  {"response":{"message":"Error occurred","errors":{"message":"Server Error Occured","code":7031},"status":1,"uri":"/api/leave/getLeaveTypes"}} The new API[3] does not tell anything on how to retrieve the Leave Type ID.  Have you done any changes to the API recently. If so please let me know

• Inadequate Customer Support

  Hello & Greetings! I have been a pro Zoho user since the last 2 years and I would admit that the apps that are being offered are good, however the support we receive has a lot more to achieve. This being a design issue rather than a staff issue. Being

• Incorrect Closing Stock Amount value

  Act as Zoho Inventory Expert. We are a construction company, OVAL Projects Engineering Limited. We started using Zoho Inventory for Stock Management.I have multiple warehouses. I have encountered a problem while generating custom warehouse wise inventory

• The Next Chapter for CRM for Everyone: Moving from Early Access to Phased Rollout for Customers

  #CRM25Q1 Hello Everyone, Until now, CRM for Everyone has been available in early access mode exclusively for users who opted to try the new version. We are now transitioning to a phased release, starting with the basic edition. We are thrilled to announce

• Zoho vault uses only password to unlock not a TouchID

  TouchID works when normally openning app but when called from keyboard while browsing or trying to log to another app it shows only password option to unlock. This behaviour is only on iPad Mini witch latest 18.2OS

• Unable to add Guest Members

  We are having issues adding Guest Members to our Cliq account. We have sent out a number of request but it seems that only some people are able to access the platform. Others have received a message stating that they need to be granted access from an

• Webhook when estimate is refused is not firing

  Hello, I use a workflow through make that sends estimate with zoho books (I paid books and sign). -Those estimates when accepted are firing the webhook that I create in zoho sign (photo 1) -However when refused they are not firing the webhook that I created

• Invoice status on write-off is "Paid" - how do I change this to "Written off"

  HI guys, I want to write off a couple of outstanding invoices, but when I do this, the status of the invoices shows as "Paid". Clearly this is not the case and I need to be able to see that they are written off in the customer's history. Is there a way

• Create a custom button to modify custom fields in zoho Inventory

  I am needing a script for two buttons, 1. Button will add todays date to a custom field named cf_sent_to_sov 2. Button will mark a checkbox or unmark a checkbox field named cf_parts_ordered I have been trying to figure out deluge but have not got anywhere

• How to add a record for a different report

  I have one form and it has two reports I need to programmatically add records to both reports For example one report is draft and other is processed After the user performs some action on the draft report I want to create a new report in Processed and

• Webhook 'when estimate is refused' is not firing

  Hello, I use a workflow through make that sends estimate with zoho books (I paid books and sign). -Those estimates when accepted are firing the webhook that I create in zoho sign (photo 1) -However when refused they are not firing the webhook that I created

• Amazon Integration

  Hi, I am seller on Amazon , & I would like to sign up for Zoho books. However my question is can we automate/integrate invoicing, charges and returns in amazon with Zoho using API? Do you have a developer for this? I did take a look at zapier however it just has a create Invoice function nothing else.

• Link project tasks to tasks in CRM and/or other modules.

  Hello, I have created and configured a project in Zoho Projects with a set of tasks. I would now like to link these tasks (I imagine according to the ID of each one) to actions in the CRM: meetings, tasks, analytics). The aim is to link project tasks

• Count the NUMBER of Contacts for an Account automatically

  Hello. Is there any way Zoho can count the number of CONTACTS for a particular ACCOUNT and have a field in the ACCOUNT module update itself automatically? Currently we use Zoho to administer our language school and the Contacts represent students and Accounts represent Grupos (Classes). It would be very useful for us to have a feature like this enabled, and I can see other similar applications requiring something like this. The solution would be even better if the Contacts met a specified criteria,

• How to use Twilio to send appointment notification and reminder SMS in Zoho Bookings

  Hit no-shows out of the ballpark by combining Zoho Bookings and SMS providers. SMS notifications help you remind customers of their appointments and reduce no-shows by reaching out where they are. In this guide, we'll configure an SMS provider called

• geographic search filter in map view

  Hi, I have a recruiting and timesheet system built in Creator. The client wants to enhance the search for candidates based on their location and filter by job skills - currently they look on the Map View which uses the geo location or post code of the

• Announcement: Upcoming changes to the permission grant flow for OAuth apps

  This announcement is intended for app developers who use the Zoho API console. We're going to implement an important update to the way users grant permission for the OAuth apps created through the API console. What’s changing? Currently, users can grant

• Add Google Workspace Module to Zoho Flow

  Dear Zoho Flow Team, I hope this message finds you well. We’d like to request the addition of a dedicated Google Workspace module in Zoho Flow. Currently, there are no triggers or actions for Google Workspace, which limits our ability to integrate and

• How do i remove the Powered by Zoho logo from my careers page

  Can I remove this? ​

• Totals on Pivot Table

  Is there a way to change the way the subtotal calculates? In this example I have a formula to give me the average monthly attendance ....but I want the grand total of the month to be the sum of all the average attendances...any ideas? Thank you!@

• Team Inbox is not working AGAIN

  I like Team Inbox in general. It makes using a collaborative inbox easy - when it works. The problem is that it doesn't work at times - and it seems to not work, a lot. It's not catastrophic failure, it's little things. Unable to send messages Unable

• HOW TO USE ZOHO

  IDK

• Zoho account sign in with passkey

  Hello, I am trying to sign in using passkey, but the option doesn't show up in the web and is disabled in Oneauth on mobile, saying the admin has restricted the use. On the Admin page in Security MFA I can find no option for passkey. Help would be greatly

• Pivot table with Text values - "Matrix Report"

  User Story - As a user, I would like the ability to display textual data in a two-way table, matrix format (text datatypes, not numerical datatypes displayed as a dimension) One major feature missing from the Pivot tables in Zoho Analytics is the ability

• Canvas View in Zoho Recruit

  Is it possible or would it be possible to have the new 'Canvas View' in Zoho Recruit?

• Can Wisestamp email signature be use with Zoho mail?

  Does a Wisestamp email signature work with Zoho mail?

• WiseStamp

  WiseStamp is an excellent social media signature tool. It integrated seamlessly into Gmail and Thunderbird, plus a few more. Are there any plans to get this incredible app integrated into Zoho. check it out here: http://www.wisestamp.com/ thanks Tim

• Power BI connector (Zoho Creator) to Zoho Projects

  How can i connect power bi to Zoho Projects? domain is zoho.com How can i find workspace name, application link name and Report link name?

• Update your Google connection with Zoho TeamInbox

  Dear all, Wishing you a Happy New Year! Google has recently updated its security policy to enhance user protection, requiring all third-party apps and services to use OAuth authentication and password-less login methods. This update impacts users who

• Easy way to delete attachments

  I've reached my data limit and would like to run a view/report, and mass delete attachments. Is there an easy, fast way to do this? Moderation Update: Post Summary: There are two features the post discusses a) Easy way to remove Email attachments Will

• Sites Speed and Performance Grades

  I noticed that there are no recent inquiries or complaints about load speed or performance issues with Zoho Sites websites. However, I wanted to understand what Zoho has done to ensure that speed remains optimized, images are compressed and lazy loaded,

• Integrating Quotes with leads Information

  Our business requires giving a quote to a lead (not Account / Potential - as we define it differently). Currently, Zoho CRM's Quotes are integrated with Accounts / Potentials and not with Leads. Is there a way I could get the Lead information to the Quotes

• Unknown error occurred

  Hi, When we want to publish or edit a page in our website, we encounter with "Unknown error occurred" problem. I share a screenshot here. Our website is www.essoft.com. It happens every page. We want to solve this ASAP.

• Zoho one

  I am starting Zoho one as a beginner and there is Zoho crm and Zoho sales which i needed to work on but it appears in unassigned apps. What Should i do now?

• Dialing Microsoft Teams Phone Service via Zoho CRM

  I am using the VOIP option in Microsoft teams for my office phone system. I was hoping to have a way to dial numbers directly from Zoho CRM, but don't see anything in the Teams Integration or in the Telephony integration that will enable this. Does anyone

• Emailing lookup field but placing this as an ID or number rather than text

  Hi there, First time poster and have been a user of Zoho Creator for approx 6weeks so forgive my ignorance as I learn to code. We have a need to send an email to a specific email address with some of the fields triggered by the submission of a form. In

• Search mails in shared mailbox

  Hi everyone, is there a way to search mails in shared mailbox's? Search in streams or mail doesn't return anything from mails in shared mailboxes. Thanks! Rafal

• User Emails Blocked

  Community: I keep running into issues where our users stop receiving notifications from CRM because their email addresses get blocked in on the backend some how. I reach out to support, they confirm, they fix, and we carry on, but then it happens again.

• Next Page