3 tips to plan your post-holiday email campaigns with workflows

Holiday seasons are indeed a great time for businesses to connect and engage better with their contacts.

However, it's essential for an email marketer to put on their creative hat again to send out a post- holiday email campaign.

Why post-holiday email campaign?

Well, the benefits of sending a series of post holiday email campaigns are plenty, ranging from increased sales to expanding new customer base. Yet, the main objective remains one — to retain the trust and enthusiasm of customers gained throughout the holiday season.

So, on the last leg of 2022, here we are with tips to help you start planning ahead for your post holiday email campaign with the help of Zoho Campaigns Workflow.

1) Retain the holiday engagement

Retention of your customers' engagement with your business is as equally important as building engagement with them. One of the best ways to retain your customers is to analyse the interest shown by the active customers in your holiday email campaigns and plan your post holiday campaign based on that.

For example, Zylker Decor is an e-commerce store that sells interior home decor products. They sent a post holiday email campaign with links to their indoor decor to the customers who showed interest in their Christmas tree decoration kit.

Use the Customer retention workflow to quickly get started with post-holiday retention campaign.

2) E-commerce email campaign

If you're into ecommerce, the interest shown by your customers during the holiday season is your tool to plan your post-holiday e-commerce email campaign. And, abandonment of email campaigns or the purchase of follow-up email campaigns are the best ways to effectively utilize the customer activity data collected during the holiday season.

For example, Zylker Decor sends a series of purchase follow-up email campaigns to customers who purchased Christmas tree decor kits from their e-commerce store.

Get started with a simple abandonment email campaign or purchase follow-up email campaign with our ready-to-use e-commerce email campaign workflow templates

3) Re-engagement campaign

Post-holiday is the right time to retarget the customers who did not engage with your holiday email campaigns. With a series of, re-engagement campaigns you can send out upcoming sales, discounts, and offers.

For example, Zylker Decor analyzed their holiday email campaign and segmented customers who did not show any engagement with their email campaigns. After the holiday season, they sent a series of re-engagement campaigns with discounts and offers for indoor plant decor.

You can get started with our ready-to-use customer win back templates to target your customers who couldn't engage with your holiday email campaign.

We hope this tip helps you plan and automate your post-holiday email campaign!

Thanks & Regards

Vinaya.M

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Topic Participants
Vinaya M

Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
Tip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.