Campaigns Community Meetup - Canada, Australia and New Zealand - February 22 - February 24, 2022

Campaigns Community Meetup - Canada, Australia and New Zealand - February 22 - February 24, 2022

Hello Everyone and happy new year!

We all know that proper strategy, personalized approach, accurate content and automation are the four pillars of email marketing. So, we are conducting virtual meetups to address these aforementioned aspects. In our meetups we will discuss how you can make your email marketing endeavours more effective. Register for free and join us to get all your questions regarding the session answered. Not only this, but you can also interact with fellow email marketing professionals from your region.

We will be talking about this and much more in our upcoming virtual meetups from 22-24 February, 2022.


Agenda:


Utilize topic management to prioritise contact preference

Strategize your email campaigns in a hassle free manner

Send out your campaigns in the most timely manner with different send time optimisation techniques

Create automated journeys based on contacts’ behavioral patterns with workflows


Canada sessions details:


February 22, 2022 | Vancouver, Calgary | 10:30 AM PST

February 23, 2022 | Toronto, Montreal, Quebec | 10:30 AM EST

Registration for Canada sessions:


Vancouver | February 22 - Register Now

Calgary | February 22 - Register Now

Toronto | February 23Register Now

Montreal | February 23Register Now

Quebec | February 23 - Register Now

New Zealand and Australia sessions details:


February 22, 2022 | Christchurch, Auckland | 3:00 PM NZDT

February 23, 2022 | Sydney, Melbourne | 10:30 AM AEDT

February 24, 2022 | Brisbane, Adelaide, Perth | 9:30 AM AWST

Registration for New Zealand and Australia sessions:


Christchurch | February 22 - Register Now

Auckland | February 22 - Register Now

Sydney | February 23 - Register Now

Melbourne | February 23 - Register Now

Brisbane | February 24 - Register Now

Adelaide | February 24 - Register Now

Perth | February 24 - Register Now


You can register for free and interact with email marketing professionals across your region.

Regards,
Team Zoho Campaigns


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      • Sticky Posts

      • Tip of the week 03 - Sending emails in batches

        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
      • Tip of the week 04 - Know about your recipients' 'prime open time.'

        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
      • Email Deliverability Tip #3: Seal the deal with the preheader

        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

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