Contact Record Created by Zoho Forms submission is not triggering the Review Process or the Approval Process

I have a Zoho Form that is creating a contact record in a layout upon submission. I have also configured a review process to run on creation of a contact record in this layout and have me review based on a field that is required in the form. There is an Approval flow is also set to have me approve any contact created with this layout. I am submitting contacts and they are showing up in CRM and despite the Review process and Approval Process being enabled, they are not entering either process and I'm not getting any alerts. Why could this be?

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