CRO hack #02: Build effective funnels. Drive more conversions.

You attract visitors to your website through constant content marketing efforts, paid ads, social media promotions or even word-of-mouth. Your end goal at any given day is to make them take a specific action on your website that leads to conversion. Not every visitor landing on your website is going to behave the same way, ergo it is important to understand their behavior and guide them through their journey. This is where a conversion funnel makes all the difference.

What are conversion funnels?

Conversion funnels are a visual representation of your visitor-to-customer journey. Let's say you have an eCommerce store and you want to understand where in the journey people drop off or abandon their carts. You can create a conversion funnel by adding the pages a user has to visit before completing a successful purchase. In most cases, the conversion funnel for an eCommerce business would be something like this: Landing Page > Product Page > Transaction Page > Thank-You Page.

Why and how should you optimize your conversion funnel?

Conversion funnels show exactly from which page visitors drop-off so you can fix any usability issues there. With PageSense's Funnel Analysis, you can see how many visitors enter your funnel, how many move from one stage to another and how many complete the funnel. You can get granular with segmentation and see how people coming from different sources or geographies behave in the journey. With this information, you can create a smooth website experience for your visitors.

Here's this week's CRO hack: Have you increased conversions by creating and tracking a conversion funnel? We would love to hear your experience.

Cheers,

Vaijayanthi N.

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