Five mistakes to avoid while sending holiday email campaigns

Any email marketer will vouch for the importance of a good holiday email marketing strategy. Needless to say, it is one of the busiest times of the year for them. A lot of planning is required to maximize from the celebrations. However, often marketers run the risk of overdoing it when it comes to holiday email campaigns. Here are some points to keep in mind before implementing your holiday email marketing plans.

1. Diluting your brand image by over-indulging in holiday cheer

The colors and the cheer of the holiday season can be so intoxicating that marketers can overuse it. The key is to avoid diluting the brand image you've cultivated so far. A sudden shift in color palette might seem too out of place to your audience, who are used to a specific style from you. The key is to maintain balance and carefully incorporate the holiday season color palette with that of your brand.

2. Selling too much at the same time without giving the audience any breathing room

Marketers have to be aware of the fact that the holiday season sees a heavy influx of emails. The key is to space out your email campaigns strategically. Treat each holiday differently and create content and templates accordingly. It's not ideal to send out emails everyday—unless you're running daily offers.

Another mistake businesses make is trying to sell too many products in a single email. This can be overwhelming, especially for those who open your emails on their mobile devices.

3. Absence of any personalization

Sending the same emails to everyone is the cardinal sin of marketing today. The marketing domain is now equipped with several features that help you send hyper-personalized emails based on location, buying patterns, in-product behaviors, age, gender, and so on.

This also enables you to sell more of your products or services, as the information you provide will be more relatable.

4. Selling old wine in a new bottle

Just changing your subject line and keeping the content the same ain't gonna pass as a holiday campaign. We understand that some businesses don't have the resources to hire a robust marketing team, but one should understand that the holiday season is where most businesses see spikes in sales, so the effort is worth it. You can utilize the pre-designed templates in Zoho Campaigns.

5. Boring subject lines

Subject lines can make or break an email, especially during the holiday season. Your subject line must stand out in the sea of emails that your audience is likely to receive during the holiday season. A/B testing can be a trusted option to zero in on the better-performing subject line.

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